For all those trying to build a long-term career or run a profitable business through Internet Marketing or SEO, it has become tougher after the Google Penguin Update. The latest algorithm update from the search engine giant will indeed make life tough for SEO professionals, but only for those who have skipped their basic SEO lessons.
You can use all the help you can get right now. Here are 3 handy tips to follow as far as your SEO campaigns are concerned!
• Link Profile – The era of bombarding your site with thousands of low-quality inbound links is gone. After the Penguin update, you need to keep an eye out for high-quality and priority links along with fair anchor text distribution. Domain age matters too, so if you don’t have a vintage domain, spend some money and buy one right now!
• Quality Matters – It doesn’t matter if you have got hundreds of links or tonnes of content plastered all over the site. Quality is what matters. Mark your link sources and check if:
o Are from pages that are linked to by other prominent sites
o From reputed websites/brands and organizations
o Are of literal value to the consumer
o Links are from within the content body
• Social Influence & Monitoring – Keep a tab on Google Analytics and similar algorithm changes – on your traffic patterns as well as how popular or influential you get on social media and viral marketing platforms.
In a nutshell, stay aware of what is going on in the industry – and execute the changed strategies. SEO has always been dynamic, and it is high time your approach towards the industry became the same too!