What is SEO?

SEO is the process of increasing the visibility of any site in the search engine’s eye. .It is the strategy of improving the page rank of a site in the search results. There are various SEO tools and techniques with the help of which a site can achieve the desired result. However the task is not as simple as it sounds .It needs rigorous training with the guidance of industry specialists to achieve the desired results.

Eligibility for SEO Training

Students of all background can opt for the SEO training. The fundamental requirement are understanding of the language, insight of internet, understanding the business, awareness of the product or service, basic computer knowledge.For the eligibility of advanced SEO one should have the industry exposer and should be aware of the standard industry practices.

Objectives of SEO Professionals

• Brand Exposure
• Ultimate marketing tool of future
• Online promotion and advertisement
• Increased visibility of website by practicing on-page and off-page strategies
• Increase web traffic
• Generate more leads
• Company’s reputation management
• Good SEO effort improves the connection between social media and SEO.
• Imparting product knowledge and product awareness

Scopes of SEO professionals in Kolkata

Whether a small or a big company it will need SEO professionals to feed their businesses. The very first requirement of a business is its website making and optimization. Hence one can consider an ocean of opportunities in this field. Opportunities are huge both nationally as well as internationally. Today’s business has become mostly online. SEO is the next big thing in defining almost any kind of business all over the world .It is an integral part of almost any kind of business. Hence the need of SEO and it will only increase with time as statistics say. Another observation is that, presently the leading companies are collaborating SEO professionals and the marketing team in achieving a greater business analysis. Hence todays SEO are tomorrows BA (business analyst). The noteworthy fact is that SEO is a booming market worldwide and is only nascent in India. It is going to pull a huge crowd of job seekers in the upcoming years. It is much advanced and targeted, cost effective and measurable technique than any other marketing channels.