One of the most common questions we get asked is ‘how can I improve my website’s ranking in Google search results?’
There are many ways to help, but one of the most effective is through Google AdWords. There are a lot of marketers and business owners who have heard about this term but are not exactly sure how it can work for them. We believe that AdWords, Google’s extensively successful Pay Per Click (PPC) advertising system, can work for every sort of business. Since AdWords provides measurable ROI, the time and money can be well spent.
If you have never used Google AdWords before and you’re wondering whether it is or is not worthwhile, here we have answer for all of your questions and will discuss why you should spend your marketing budget on AdWords.
1. AdWords is immediate and measurable
As soon as your account is setup it will be attracting either phone calls or clicks to your website straight away. Compared to conventional marketing channels like TV and magazine advertising, online marketing is highly measurable, especially AdWords PPC is the most transparent and measurable of all online channels. Through tons of PPC metrics, you can evaluate how many people have searched for your keywords and how many clicks you have had to your website, and even whether those clicks have turned into sales or leads.
2. AdWords is flexible
With tons of options, you can customize your campaigns and ads as per your needs, hyper-targeting the audience you desire to reach. You can easily –
- Enumerate keyword match types: For example, displaying ad to people who search for an exact keyword that you specify like “chocolate ice-creams” – filtering out traffic on generic terms related to Chocolate or Ice-cream, can be possible.
- Use ad extensionsto display product images, contact number, locations and mega pack of links to your site.
- Narrow your audience: It can be done by location, time of day, language, age, browser or device type and frequency.
- Leverage the display network: Build brand awareness and convert at low cost through display network.
3. Google charges less for better performing ads
If your account is properly set up you only get charged when people who are really interested in your product or service click on your ad. With Google AdWords, the more popular your ad – the less you pay.
4. Complete control over your budget
If there is a busy schedule of yours and you do not want any more leads you can turn it off. Similarly if you desire for more leads you can increase your budget. Furthermore if you want to try out a new market or product but do not want to spend huge amount of money, you can start even with spend as low as 1$ per day.
5. More engaging than organic result
Take advantage of new trendy ad formats that Google has rolled out, such as product listing ads and in-video ads on You Tube. Shinier and more engaging ads receive more clicks and that means more revenue for Google as well as higher benefits for advertisers.
Moreover paid search traffic converts better than organic traffic, as it is more targeted and qualified and queries that result in ad clicks are much more likely to be commercial in nature, rather than informational.
This lets you show ads to people who have visited your website or your mobile app before and left without buying anything. Remarketing helps you reconnect with them by showing relevant ads as they browse web, use mobile apps or search on Google.
7. Widely being used by your competitors
Ultimately there is peer pressure. Do a few searches on keywords you care about. Your competitors are likely to present there in the sponsored results at the top of the SERP. Can you afford not to be!
Hope now you have clarified your confusion that if your business is searched for on the internet then yes, Google AdWords is right for you. So do not delay and make use of AdWords to boost your business effectively.