Marketing in the modern era is largely incomplete without taking it to the realm of the internet. People nowadays look up almost everything they see or hear on the internet before anything else. Hence, it is obvious that any product or service would be researched first on the internet, even before other people are asked about it. So it is extremely important to have a conspicuous presence on the internet so that the target consumer base comes to know about it soon enough, and in the best way possible. Therefore, there is really no way out of having to build an attractive and easily navigable website for visitors, and strengthening it with SEO-approved mechanisms. Here’s how it is done: The company carries out researches on the probable keywords for the goods or services it deals in, and then notes those keywords or key terms which are the most often used by one or more particular sections of the demographic. Those words and terms are then identified and used proportionately while creating content for the company’s website, or putting in the URL. There are many ways to make a web content SEO-positive and help with internet marketing. Some tips are as follows:
Enable Social Media Sharing on The Website: Giving readers of your website the opportunity to share your website via their Twitter or Facebook account, would give you much more exposure before your consumer base. You can also enable commenting via Facebook or Google+ login, which would make it more popular among young customers. Most importantly, Google is seen to widely favour company websites which contain social media sharing features. Last but not least, create accounts for the company on Facebook, Twitter and Pinterest.
Make Images SEO-friendly: Often it is seen that people are content with creating SEO-friendly text and ignore the images they put on their website. For one, it is important not to include images which have very high resolution; so that the website page does not take a lot of time to load (they should be 30 to 100 Kb and have around 72 DPI worth of resolution). Secondly, it should be kept in mind that the images should be helpful in enhancing the reader’s experience and in helping them to better understand the web page content. Randomly placed images, therefore, are a huge no-no.
Go Easy on the JavaScript: Using excessive JavaScript on a page would make it greatly difficult for a search engine to locate it on the internet, since too much of JavaScript would hinder the crawler’s capacity to read the page. And as a result, the Google spider would not rank it high up. Additionally, going on Javascript overkill would mean that mobile access would be hindered.
The URL Should Be SEO-friendly: The number of categories included in the company’s homepage URL should be limited, and the URL content should describe what the firm does.
SEO, to simply expand the acronym, is short for search engine optimisation. Or, the ways and means by which a company seeks to have its website ranked high up on the Google search list.
