Digital marketing is considered as one of the modern day sensations for various reasons. It has revolutionised marketing and, in the process, has outdone traditional marketing techniques. This article is an endeavour to shed some light on this unique marketing process.
So, let us understand, what digital marketing is all about!
Digital marketing (also known as data-driven marketing) can be defined as an innovative modern day technique where the marketing for various products or services is done via electronic media. Besides the internet, smartphone and display board can also be used for this marketing process.
It is basically an all-encompassing technique that includes various different campaigns and strategies e.g. SEO (Search Engine Optimisation), CRO (Conversion Rate Optimisation), Search Engine Marketing (SEM), content marketing, social media marketing, e-commerce marketing, Social Media Optimisation (SMO), email direct marketing, display advertising, and many more.
Why any graduate can enrol for the course?
You would find many institutions in India and other countries of the world that offer digital marketing courses to graduates. Although usually BBAs and MBAs pursue this course, any graduate who takes an interest in marketing, can opt for a digital marketing course and can benefit from it. Here are the reasons why any graduate should pursue a digital marketing course –
Easy to learn: Digital marketing is an entirely non-technical course and the nuances of this process can be learned very easily. If you have basic knowledge about the internet, grasping digital marketing should not be an issue.
Gateway to entrepreneurship and freelancing: After being well-educated in these marketing methods, you can start your own company or start optimising your career as a freelance professional. In this way, a digital marketing course will open many doors for your career.
Demand and supply gap: This strategy is impervious to the recession and hence there will always be enough job opportunities for job seekers in this market.
Improving your résumé: the addition of a digital marketing course to your résumé will provide you many lucrative job opportunities as this market is not yet saturated and there is a high demand for professionals who have completed this course.
Constant growth: According to a statistical survey conducted in 2016, digital marketing creates a hundred and fifty thousand jobs per year and the number is constantly growing. So, by the end of this decade, there will be plenty of jobs available in this field.
Affordable course: Digital marketing courses come at a very reasonable price and can be afforded by the average person.
Staying ahead in the competition: A certificate in data-driven marketing will make you eligible for various business organizations as you would be able to make significant improvements in their marketing strategy and in the process, you would help them to make more money. This will keep you ahead of other candidates in the competition.
As the future will be increasingly electronic media oriented, a course in digital marketing will give you a foot in the door to a bright future.