There is no job that a woman cannot do as well as a man. But when it comes to making a change in our career or restarting after a break, there are several things we need to keep in mind. Having different responsibilities towards the family and having interests that aren’t similar to men, women tend to look for jobs that will fulfil their needs and give them flexibility. Digital Marketing is one sector that caters to the needs of women and has been rapidly growing in India.
With the growing use of the internet, companies have been increasing their digital marketing expenditure every year. The sector is presenting many new career opportunities regularly. Simply learning digital marketing can help you get a long-term job in SEM, SEO, Content Marketing or Social Media Marketing.
Being a woman working in the field of digital marketing myself, let me present you 7 reasons why I believe that this is the best career opportunity for women in India:
1. Growing Demand
Companies are rapidly shifting online and taking advantage of the digital world. This has created a massive need for digital marketers. Today, you can easily take a short-term digital marketing course and get a decent paying instantly. Intending to create a strong online presence and reach out to their target audience, most start-ups and ventures are hiring certified digital marketers.
2. A Liberal Career
Digital marketing is a new and rapidly growing industry in India. With new technologies emerging every day, there is a vast scope for creativity in this field. Women who want to have a growing and creative career would enjoy working in such a sector.
3. Flexibility of Work
Since the world of digital marketing is based online, it offers a high degree of flexibility. If you are a housewife or a stay-at-home mom, you can easily get a part-time job or an opportunity where you can work from home. This will allow you to earn while staying at home, fulfilling your responsibilities.
4. Minimum Education Requirements
The biggest advantage of the sector is perhaps that it doesn’t require any specific educational qualification. Anyone with a sound knowledge of the computer can take up a digital marketing course. This means that if you are looking for a change of field or to restart your career, you can pursue digital marketing easily.
5. Developing Your Skills
Working in the field of digital marketing will allow you to brush up multiple skills. You can get technical knowledge and learn other skills needed in SEO, content marketing, SEM etc. Staying up-to-date with the latest technology and learning new skills will help you achieve a sense of accomplishment. Again, you will be required to manage different projects for different industries when working in the world of online marketing. This will give you exposure to different kinds of businesses and help you boost your entrepreneurial skills.
6. Decent Pay
The field of digital marketing is a well-paying one after you get some experience. While the basic pay is satisfactory, once you get some experience, you can get a good salary package and become financially independent.
7. Job Satisfaction
Digital marketing organisations provide good rewards along with the salary package. They also offer flexible timing with the enthusiastic and energetic work culture. Since digital marketing is a growing and creative career, women will enjoy the stability provided by this field.
If you are looking to make a shift in your career or simply to develop a skill, learning digital marketing can be a great choice due to its high demand. Pursuing a digital marketing course will get you ready for a well-paying job in just a few months.