Facebook is ruling the world of social media at present by being at the top spot for a long time. It is the ultimate platform for people to connect and share online. Nowadays, Facebook is not limited to personal meetings, but it is opening new ways to businesses for growing themselves by promoting and interacting with customers more. Whether you are a small start-up or a large corporation, you can make use of Facebook as a powerful marketing tool for broadening your reach, developing a brand identity and keeping customers informed.
You can do better Facebook marketing with these strategies –
Set up your business page
Opening a page for your business is like obtaining a great free marketing tool. Not only people will identify your company through listing services and products but also by posts, images and link shares. Customizing the page provides the audience with better information about the personality and character of the business. Through the page, you can share images, videos or links on your business update so your audience can see it.
Advertising through classic ads
Facebook ads that appear in the side columns of the site include headlines with click-through link that allows a user to enter a page, an app or a website. By using these ads, you can target your audience and lead them to your business. Sharing links through Facebook ads is very beneficial because when a user clicks on it and likes your page, he becomes your follower, which means that any update on your page will appear on his news feed. So, the interactions between customers and businesses increase to a great extent.
Facebook offers page owners to promote their post. It means, that by paying Facebook, your posts will reach your selected number of users. Thus, the reach and impressions of the post will be increased. Even if your Facebook page earned a great number of followers, promoted posts still have their importance. Just because someone follows your page, it does not mean that your posts will always appear on his feed because his news feed can be flooded by many other posts. With the promotion, however, you can ensure your posts to be seen.
Another great marketing strategy of increasing followers and enhancing your brand awareness is running Facebook contests, promotions or sweepstakes. However, keep in mind that you cannot directly host contests on Facebook. You need to use a third-party app for that and direct the users from the page to the app. By doing this, your followers can ask for entries and share their opinions by commenting. There are many paid and free tools for doing this.
Facebook open graph
The action of a user can be labelled with an app by the Facebook open graph. Every day, millions of interactions are posted with it. As mentioned earlier, you need to create a third-party app for running your business on Facebook smoothly, and Facebook open graph helps with its functions. Facebook generally has three options; like, comment and share. However, with Facebook open graph, you can be creative and add buttons like reading, taste, listen, whatever suits your business. Whenever an app or a site urges users to log in with Facebook, it connects the user with the Facebook open graph. Thus, the users are provided with various options, so they can interact with the businesses more.
Apart from these, advertising through sponsored stories and Facebook exchange (FBX) are also great tools in Facebook marketing. Sponsored stories are a form of Facebook ad that shows the interactions of a user. Facebook exchange, on the other hand, allows the businesses to take advantages of ads on Facebook with real-time bidding. Based on web history data, you can target the audience. Keep in mind that people from all around the world are on Facebook, so taking full advantage of Facebook marketing will help your business more than any other marketing strategy.