If you are an entrepreneur and looking for what your business needs for better ranking on search engine results, the first thing you need to analyse the primary differences between Facebook Ads and Google Ads and compare them with the requirements of your business. After that, you can make your choice.

Paid social and paid search

Using Google Ads helps your company with paid search results, while using Facebook Ads provides your company with better social media exposure, which means that new customers are drawn frequently. For example, you need to enter a search query directly on Google when you are looking for a product on service. Then, it will provide you with the results. However, things are different on Facebook.

Facebook Ads

Facebook is a social media platform where people from all over the world can connect. It is no wonder that billions of people are on Facebook right now. Facebook Ads is the best platform for entrepreneurs who need a substantial amount of lead generation and the desired brand awareness, along with a socially well-built design and recall values. The features that indicate the fundamentals and functionalities of Facebook Ads include –

• Facebook Ads allows a 25-character headline for the ad with a 135-character ad body.

• Facebook Ads is diversified in nature. It targets choices according to location, age groups, occupation, language, birthdate, relationship status, education, pages they like, communities they join, and more.

• Ads appear on the Facebook news feeds of the target audience. Hence, they can see what services or products your company is offering.

• You can also use graphic representations, images, and relevant videos to make your content catchy and intriguing for the audience to it can engage more people.

Google Ads

Google Ads have some distinctive features that make it different from Facebook Ads. They are –

• The number of characters in Google Ads is limited to 70 characters.

• The keyword is the primary target of Google Ads. It is followed by other metrics like target location and language.

• 72% of the entire search market share is owned by Google and its display campaigns reach almost 80% of internet users worldwide.

• You can bid on and invest in keywords to display them in the search engine results when users enter a search query regarding any of your products or services.

Final Thoughts

You need to identify the right tool that would work best for your business. If an instant sale is your target and you want to do it by bidding on the most searched keywords, then it may be best to implement Google Ads strategy. On the contrary, Facebook Ads will allow you to display your products and services in front of your target audience via social media posts and shares. Once you are aware of all the unique features and components associated with both digital advertising tools. Evaluate your business requirements closely and go with the one that offers your brand the best exposure.