Digital marketing has become a necessity in the connected marketplace today and also one of the best careers you can have. It is not only about the annual salary but also the career growth, job security, and reputation that make the career attractive. Here is a list of highest-paid digital marketing jobs in Kolkata –
Digital Media Managers
The responsibility of these marketing professionals is involved with designing multi-channel campaigns in order to raise awareness about a brand, service, or product. It is also the job of digital media managers to decide the digital strategy and messaging of the brand.
First, they evaluate the business regarding its paid, owned, and earned media strengths. After that, they use multiple channels like Google display ads, website, blog, pay-per-click ads, online reviews, social media presence, and more. This way, they develop brand awareness, customer presence, and trust.
Digital media management mainly aims for customer acquisition and lead generation. So, this field needs individuals with an analytical mind who are able to benchmark performance and forecast results from customer behaviour.
Pay-Per-Click Managers
This marketing role is concerned with enhancing PPC campaigns by using budgeting, comprehensive search strategies, keyword selection, copy improvement, and more. PPC managers are responsible to manage different types of ads, such as Google Display, Bing ads, and other paid search engine advertising. Overall, they employ strategies and support initiatives so their clients can achieve the intended goals. The demand for PPC managers is making it one of the highest-paid digital marketing jobs in Kolkata.
SEM/SEO Specialists
Search Engine Marketing (SEM) involves techniques such as Search Engine Optimisation (SEO), paid advertising, and pay-per-click. An SEM specialist needs to make sure that the company or organisation of the client must be in the top results when the target audience looks for a certain thing online. These marketing professionals also manage online campaigns and update websites to drive search results in order to create a practical business case for SEM expenditure. The demands for SEM/SEO specialists are growing in Kolkata, which makes it one of the highest-paid digital marketing jobs here.
Content Strategists
In the digital era, the issues of short attention spans and unnecessary clutters are restricting marketing efforts. Consumers today spend a lot of time online, but they have way too many options to choose from. So, a well-planned content strategy can be a valuable asset. Therefore, it is obvious that the role of content strategists have become one of the highest-paid jobs in digital marketing. Many companies that keep their trust in tailoring strategic objectives to fulfil customer requirements hire content strategists. It is their duty to obtain brand visibility and find the link between content and SEO.
A few tasks performed by content strategists include conducting content audits, populating event calendars, creating style guides, developing compelling copies for the brand, and curating high-quality content. To become a content strategist, an individual needs to be well-organised, innovative, and systematic so they can recognise relevant topics for generating content and execute the plans to engage the target audience.
E-commerce Specialist
A great cost-effective solution for retailers for the past few years, E-commerce is one of the highest-paid digital marketing jobs not only in Kolkata but worldwide. Since physical space is not required in this field, it saves a significant portion of the overheads.
Most big companies go for the omnichannel approach that uses traditional marketing efforts accompanied by an e-commerce presence. However, due to the breakout of COVID-19, companies are rethinking their approach. Instead of accompanying, e-commerce is replacing traditional marketing now, and it is opening more opportunities for e-commerce specialists.
E-commerce specialists are skilled in optimising product pages with button placements and proper descriptions. They improve customer experience by doing this which also increases conversions. Moreover, e-commerce specialists collaborate with cross-functional teams in order to set sales targets and lead generation.
Final Words
With the increasing growth of digital marketing, these careers will not fail you. You may consider any of these to secure your future. However, you must master the skills to be a top digital marketer. So, it would be a smart decision to have a digital marketing course in Kolkata as early as possible.
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