In the modern era of technological advancement and growing inclination towards a more digitalized society, the definition of marketing is also changing for the better. Leads and customers around the world are preferring a faster, more relevant and personalised experience when it comes to making a purchase.
This level of customer satisfaction can only be achieved through the different aspects of digital marketing, which is why businesses around the world are focusing more on hiring digital marketing professionals. Similar to the rest of the country, in the past few years, the digital marketing sector has proven to be one of the most demanding industries in Kolkata, with considerable employment opportunities.
The importance of digital marketing as a career
The sole reason behind the demand and popularity of the digital marketing industry lies in the constantly evolving nature of the domain. The very nature of this career lets you upskill and learn new aspects of the sector.
Search engines and marketing tactics are simultaneously altered for better and more effective results. As a digital marketer, you can get the opportunity to stack more skills on top of your existing ones and learn newer tactics in order to achieve better results for the company. In short, these advantages of this sector not only make digital marketing an exciting career option but also encourage growth in one’s career.
Choosing digital marketing as a career in Kolkata—with the increasing business opportunities in the city—enables you to secure a future in the sector. Moreover, the flexibility of the job roles and the option to choose between freelancing and working for a company is what makes it more lucrative as a career in today’s time.
Common job roles and responsibilities in digital marketing
Since the term “digital marketing” acts as an umbrella and consists of many different aspects of the marketing domain, there is an array of different job roles and career opportunities. Below are the most common ones that are currently in demand in the industry.
- Digital Marketing Manager
- Social Media Marketer
- Content Writers
- Content Marketing Manager
- Copy Writers
- SEO Executives
- Search Engine Marketers
- Inbound Marketing Manager
- Conversion Rate Optimizer
Let’s take a look at each of the job roles in terms of eligibility, responsibility, and future potential.
Digital Marketing Manager
The responsibilities of a digital marketing manager are enormous since they are in charge of the whole digital marketing team. A digital marketing manager must have at least 5 years of experience in the sector, along with relevant certifications and expertise. The demand for digital marketing managers is quite high due to the scarcity of experienced and highly skilled marketers in the sector. The main role of a digital marketing manager entails supervising the team, reporting to the higher executives as well as combining various aspects of the marketing approach.
Social Media Marketing Experts
While search engines are one of the crucial aspects of digital marketing, social media marketing is another vital component of this domain. Social media platforms are critical for not only promoting original content to increase engagement but also running paid ads in order to reach a more targeted audience. Social media channels tend to bring new features to target the audience in a better way frequently, which increases the demand for social media experts in the sector.
Content marketing manager
Content marketing involves curating different types of content, including blogs, emails, PR, video marketing, sales page copywriting, and guest blogging. Content marketing managers are responsible for supervising a team of content writers and creators as well as reporting to digital marketing managers. To become a content marketing manager, you need to have experience of at least 3 years in the relevant field.
Search engine marketer
Search engine marketing, as its name suggests, is referred to as marketing through different search engines—mostly Google because of its vast popularity among users. A search engine marketer, or SEM, is responsible for promoting websites with the help of paid advertising in order to improve brand visibility and website traffic. Due to limited budgets and resources, it is often common for a digital marketing manager to handle SEM. However, in bigger companies and organizations, the common scenario is hiring a dedicated search engine marketer for their specialised expertise.
Inbound marketing involves bringing the customers to your business rather than approaching the prospects for their attention. An inbound marketer is responsible for managing the marketing funnel and monitoring the overall conversion at every stage of the funnel. While inbound marketing may appear similar to content marketing, it differs in its approach to attracting prospects.
Conversion rate optimizer
A conversion rate optimizer is in charge of increasing the rate of conversion at each stage of the marketing funnel. Since there are multiple phases of a buyer’s cycle, it is important to track and optimise the conversion ratio at every stage. For example, a CRO expert may achieve that by collaborating with the inbound manager to drive better results.
While hard skills are crucial for being successful in the digital marketing sector, soft skills like being adaptable, being willing to learn constantly, and being able to work in a team are essential. With businesses worldwide shifting to online platforms with each passing day, the demand and necessity of digital marketers are now greater than ever.