Digital marketing is an ever-evolving and expanding field which has gained significant popularity in recent years, coinciding with the rise of internet usage. Businesses everywhere are starting to focus on expanding their reach and promoting their brand online.
Kolkata, being one of the major metropolitan cities in India, has also seen a surge in digital marketing jobs. As it stands there is no shortage of digital marketing jobs for beginners in Kolkata if they have proper training from a reputed institute.
We have seen an upward shift in the consumption of the internet since the Covid-19 pandemic began. Major activities such as ordering medicines, delivery of food and transacting have become online. This has increased the role played by digital marketers who cater to the increasing demands of consumers. The following are some of the common job roles one would get after being certified as a digital marketer.
Digital Marketing Manager: Digital marketing managers are responsible for managing, implementing, developing and planning the overall digital marketing strategy of a company. The average salary for this designation can be anywhere from ₹1.9 LPA to ₹10 LPA.
SEO specialists: Search engine optimization specialists are responsible for implementing, suggesting, analyzing and reviewing any changes to the company website so that it is optimized in eyes of search engines such as Google. This includes having a solid command over various aspects of SEO such as keyword research strategies, performance reports and others.
Email marketer: Email marketers have to generate leads by creating email marketing campaigns which promote pages, services and products. When used properly, it can be quite effective and work in tandem with paid search campaigns.
Content marketer: Content marketers are responsible for curating and editing the content before being unveiled in front of the target audience. In essence, content marketers represent the entire digital marketing team.
Search Engine Marketer: Search engine marketers or SEM has to promote the client’s website visibility by using a lot of methods such as paid search, organic search rankings and contextual advertising. Professionals in the designation make sure that a company is rightly exposed to potential customers on search engines.
Web analyst/ Data analyst: Web analysts/data analysts are crucial as part of a web development team. They are mainly responsible for maintaining the security of web servers, data integrity, management of web projects, and analysis and management of data among other responsibilities.
Social media marketer: The main responsibility of social media marketers is to post videos, images, text messages and other types of content on various social media platforms. As every company is starting to invest in their digital brand voice, the demand for this position has been growing steadily in India in the last couple of years.
Conclusion
The figures say it all, digital marketing is one of the hottest career choices a young professional has in Kolkata and other parts of India. This has also led to the emergence of quite a number of accredited digital marketing institutes in major cities of India, like Kolkata.
Getting enrolled in a reputed digital marketing institute can also offer students the advantage of placement cells where they can be placed with major companies. This is why it is always recommended that one enrolls in a digital marketing training course before they want to make this career their choice.
Must Read: Make Money Through Digital Marketing
