Author Archives: Nikita Saraf

The 5 C’s of Effective SEO

In this digital age, creating a strong online presence has become more important than ever. A crucial part of doing this is Search Engine Optimisation or SEO, that helps in optimising the ranking of the website in the search engine … Continue reading

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Recent Developments in Technology That are Changing the Face of Digital Marketing

Technology is ever evolving and developing with innovations reaching new heights. Recent developments have made the industry more dynamic, transforming the digital world completely. To keep up with these rapid changes, digital marketing professionals need to keep pace with the … Continue reading

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How Beginners Should Start With SEO

Starting with SEO can be a little tricky considering the information overload. Getting mixed up with the tactics can prevent you from practising your skills well. An SEO course in Kolkata can be instrumental in not only learning the basics … Continue reading

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Common SEO Mistakes You Must Avoid

Smartphones have completely transformed the way people search for information or products. Today, people are more bent towards searching online using a search engine to find what they are looking for. This has created a need for business to strengthen … Continue reading

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Why Every Small Business Must Invest in Digital Marketing

Small business owners are presented with the challenge of effectively marketing their products using the limited capital and resources available to them. Though marketing is often perceived as a cost, it is an investment that generates ROI in terms of … Continue reading

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Pursuing a Career in Digital Marketing

Marketing is an essential element of any business, driving it towards success through recognition and customer trust. With the growing popularity and usage of the internet, the virtual world has become one of the key channels of communication. Further boosted … Continue reading

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Trends that are Defining the Future of Digital Marketing

With the growing popularity and influence of the digital landscape consisting of the different social media platforms, the virtual environment has become an effective tool for reaching out to the people. This has empowered digital marketing in a way that … Continue reading

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