Author Archives: Nikita Saraf
The Most Rewarding Career for Indian Women – Digital Marketing
There is no job that a woman cannot do as well as a man. But when it comes to making a change in our career or restarting after a break, there are several things we need to keep in mind. … Continue reading
What is the Role of an SEO Expert?
As marketing has almost completely shifted to digital platforms, Search Engine Optimisation (SEO) specialist has turned out to be an in-demand job. An SEO expert or specialist is someone who works to enhance the ranking of a website in the … Continue reading
Job Opportunities for Digital Marketing Professionals in India
Moving towards a digital economy, all sales and marketing are today done via digital portals. This has created a massive demand for digital marketing, leading to the creation of numerous digital marketing jobs in Kolkata and the rest of the … Continue reading
The 5 C’s of Effective SEO
In this digital age, creating a strong online presence has become more important than ever. A crucial part of doing this is Search Engine Optimisation or SEO, that helps in optimising the ranking of the website in the search engine … Continue reading
Recent Developments in Technology That are Changing the Face of Digital Marketing
Technology is ever evolving and developing with innovations reaching new heights. Recent developments have made the industry more dynamic, transforming the digital world completely. To keep up with these rapid changes, digital marketing professionals need to keep pace with the … Continue reading
How Beginners Should Start With SEO
Starting with SEO can be a little tricky considering the information overload. Getting mixed up with the tactics can prevent you from practising your skills well. An SEO course in Kolkata can be instrumental in not only learning the basics … Continue reading
Common SEO Mistakes You Must Avoid
Smartphones have completely transformed the way people search for information or products. Today, people are more bent towards searching online using a search engine to find what they are looking for. This has created a need for business to strengthen … Continue reading
Why Every Small Business Must Invest in Digital Marketing
Small business owners are presented with the challenge of effectively marketing their products using the limited capital and resources available to them. Though marketing is often perceived as a cost, it is an investment that generates ROI in terms of … Continue reading
Pursuing a Career in Digital Marketing
Marketing is an essential element of any business, driving it towards success through recognition and customer trust. With the growing popularity and usage of the internet, the virtual world has become one of the key channels of communication. Further boosted … Continue reading
Trends that are Defining the Future of Digital Marketing
With the growing popularity and influence of the digital landscape consisting of the different social media platforms, the virtual environment has become an effective tool for reaching out to the people. This has empowered digital marketing in a way that … Continue reading
