Author Archives: sudipa

Digital Marketing Job Opportunities in Kolkata

Digital marketing is an ever-evolving and expanding field which has gained significant popularity in recent years, coinciding with the rise of internet usage. Businesses everywhere are starting to focus on expanding their reach and promoting their brand online. Kolkata, being … Continue reading

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5 Essential Tips to Choose a Niche for Your Blog

When it comes to a blog niche, it should be a carefully selected topic area that the blog is focused around.  To put it simply, blog niche provides an indication of what the blog will be about. When you’re just … Continue reading

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5 Ways to Be A Good Digital Marketer

Digital marketing involves a number of strategies for every form of digital media to connect with target customers. It has become an essential solution for the growth of the company. The demand for digital marketing jobs has been emancipated with … Continue reading

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Google Ads for Businesses

These days, Google Ads has become a prerequisite for digital marketing. It is a pay-per-click advertising system with massive success, operated by Google. Innumerable businesses have found this advertising system effective and attracting traffic to their website. Digital marketers often … Continue reading

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Why You Should Go for a Paid Google Analytics Program and Not a Free One

Google Analytics has become an essential skill set in a digital marketer’s portfolio, providing valuable insight into different marketing strategies that are in use. With competition at an all time high, the proper implementation of Google Analytics has become crucial … Continue reading

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Become an SEO Expert at White Hat Academy: Advantages Of A Certified Programme

Digital marketing is one of the most effective promotional strategies used by marketers around the world to effectively reach their customers. It employs various methods like SEO, PPC, social media campaigning and other related digital marketing tools to achieve the … Continue reading

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Top 5 Reasons to get SEO training

As a fresher, acquiring an SEO certificate in your curriculum vitae can provide you many advantages. Besides, there are other benefits you can get from SEO training. Here, the reasons to pursue training in search engine optimisation are discussed: Better … Continue reading

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Augment Your Digital Marketing Strategies with Pay-Per-Click Advertising Courses

Pay-per-click (PPC) advertising is a unique digital advertising approach which allows advertisers to pay their host when a visitor clicks on their site. When it comes to search engines, advertisers usually bid on search terms that gratify their target market. … Continue reading

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Competitive Advantages of Digital Marketing

A business organisation can be benefited greatly by implementing digital marketing strategies. Techniques like SEO, CRO, and PPC help in the growth of an organisation and making profits. The advantages provided by digital marketing are as follows – Innovative marketing … Continue reading

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A Gateway to the Modern Marketing World

Digital marketing is considered as one of the modern day sensations for various reasons. It has revolutionised marketing and, in the process, has outdone traditional marketing techniques. This article is an endeavour to shed some light on this unique marketing … Continue reading

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