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The favourite pastime for most people in the current times is to browse through their YouTube videos section. Most of these videos are generally the ones that keep us entertained. But have you ever noticed the description section of YouTube? If yes, then you might be aware of the value it carries.

A YouTube video description is a portion that consists of a definite summary of a video. There are mostly two specific descriptions: the video and channel one. Each YouTube video consists of both of these details in particular. In most cases, these descriptions also work as meta descriptions for videos.

Let’s check out some most effective tips that you need to know when writing these descriptions.

Make the first 200 characters count

This is not known to many people, but the first 200 characters are the main focus of every video description. The total space for each description is indeed about 5000 characters. But the maximum importance is fetched by the first 200 characters.

This is because these 200 characters are directly seen above the fold on every YouTube channel. Therefore, when writing the video description, make it a point to include the most crucial keywords along with the appropriate tags in the description.

Repeat the video keywords

Everyone is aware of the importance of keywords in SEO and YouTube video descriptions. Using the right keyword can make or break your work to a great extent. One of the best ways to handle the keywords is to use a google keyword planner and follow it. Now, make it a point that all the video-based keywords are properly sprinkled throughout the content, including the description. This will enhance the process in a better way to handle it.

Adding complementary keywords

Targeting similar keywords and working on them is not the entire thing. You also need to work with the complementary ones to a certain level. The additional keywords are usually targeted to the primary keywords but are deeply valued. For example, if you are using eco-friendly products, you can use complimentary keywords like green, earth, and zero waste to top it off your list of video descriptions.

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Adding call-to-action links

The best way to handle when working with video descriptions is to work with the help of your social media handles. Use separate links with the call to action with official social media platforms. These additional links that you are adding can work as a call to action to direct blog posts and general information value. The proper addition of the value can also help you with the right default-based setting.

Select default video settings

A common reason why most people feel it is difficult to fill the video description for each video is laziness. This could be effectively handled if you know exactly what to do and ensure the same. The best way to process it is

by working with default settings.

If you have a channel that is posting similar content regularly, just feel free to copy-paste the description of the setting and paste it regularly. This will keep each of your videos completed with a description and reach the perfect customers.

Choose to write with emotions.

The last thing your readers require is to read about a description that is only jammed with repeating keywords. This is frustrating and makes the entire thing much less enjoyable. Instead, it would help if you concentrated on writing with proper emotions to which everyone can relate and connect. Make it a point to hook up the user using the first 200 characters and then formulate the right keyword density management.

Lastly, don’t forget to use hashtags ideally to keep the right engagement among customers and readers. It will improve the SEO value and reach a better rank as well.

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The art of pitching for a sales copy makes a bigger difference. A sales copy is usually a written text designed in such a way that it effectively persuades the reader to buy a product. There are thousands of ways every pitcher narrows down to start their pitch.

But in the end, what matters the most is which is more acceptable to the users. Suppose you are also a seller; you need to understand that you can have only one chance to sell a copy. Therefore, it is crucial to use the best tricks to make it appealing to the customers. To help you out more in this way of work, we have detailed some of the major tips that you can follow.

Focusing on a single point

When detailing a sales copy, the first thing to remember is that it is not just a blank statement on your business. It consists of a specified action and general interest. This is why you need to identify a single focal point on which you will focus when writing the sales copy. The best way of starting sales pitching is by identifying the best compelling feature of your product. Once you have recognized the compiling thing that attracts the customers try to use it to benefit your sales value. This will make your readers compelled enough to buy the product. Make it a point that your main aim is to showcase the good side of the product or the service you pitch for.

Knowing your audience

This is crucial when dealing with the process of sales copywriting. Each product and service is targeted to be sold to various customers. Thereby, the sales copy also needs to be built based on the audience for whom it is being created. Make it a point to identify the exact type of customers your product appeals to. This will help you to create the sales copy based on the same. If the young generation prefers your product, try to include trends to make it more appealing.

Using engaging storytelling language

You can never forget while developing sales copy because they always revolve around the action. The best part is that more action and compelling your sales copy is better than accepting it. A simple way to make your copies always stand out is surely storytelling language. The better the storytelling process you can use in your sales copy, the better it affects the reader. Remember, readers always prefer engagement when reading about a product. So, try to include a story around your product and then present it to your customers.

Accessible and conversational sales copies

This is a crucial and major point that you need to keep in your mind daily while writing sales copies. Try to ensure that your sales copies are not unnecessarily complicated and contain complex language. It is crucial that you develop a sales copy preferred and read by all users. Thereby, you need to use simple words that everyone understands by simply reading. Try to avoid long-run sentences and jumbled-up content.

Working to prioritize the benefits

This is something that almost every sales copywriter unknowingly avoids. They tend to only write about the consumer’s benefits from using the product. However, the lack of mentioning the exact result that will be provided by using the feature.

This is crucial that you maintain a definite result and use the product and service. Remember, customers prefer real-life experiences and reviews. Thereby, you can even use testimonials or reviews from other customers and indirect advertising in your sales copy.

Lastly, don’t forget to end the sales copy write-up with a specific call to action value. It will make users learn more about your product or services willingly.

Must read: How to become a social media manager

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When it comes to a blog niche, it should be a carefully selected topic area that the blog is focused around.  To put it simply, blog niche provides an indication of what the blog will be about. When you’re just starting your blogging journey, this is one of the most important questions you might come across.

While there are bloggers who write about whatever comes to their minds, these are not great blogging strategies. If you are looking at blogging as a source of income for the long term, you need to be able to pick a blog niche to start off the topic. We have outlined five tips that will help you pick the right niche for your blog.

Having an interest in the niche: Many writers start off with subjects that they think are lucrative and trending. But they might not have the required knowledge or the passion to write about these subjects. This is why you should always choose a niche you’re genuinely interested in or something you would enjoy writing.

Knowing the ins and outs of the niche: When creating a successful blog, you should add content pieces that are able to provide some value to readers. It shouldn’t be a piece full of inaccuracies and misguided assumptions, instead of helping the reader. You should thus, choose a topic that you have reasonable knowledge of. Readers expect that you will have some degree of experience within the blog niche. It is better to have a degree of professional or educational qualifications for writing certain blog niches.

Paying audience:  If your intention is to make money at some point with your blogs, you need to have an audience. Not only that, you will have to get the certainty that they will spend money on the products and services related to that specific sector. One of the best ways to check whether a particular niche has a paying audience is to look for self-published eBooks on the subject. If you find that the particular eBook has not sold properly, it’s an indication that there aren’t enough paying audience members for that particular niche.

The volume of search: After conducting keyword research, you should check the monthly search volume for the keywords you will be blogging about. To do this, target your nation plus any other large countries with relevant markets. If you get suggested keywords which are ranking higher, you might want to switch the focus of your blog to incorporate those high-priority keywords first. You should rethink your keywords if most of them only get 100 people searching for them.

Longevity of niche: Blogs that tend to focus on trends which are ephemeral tend to succeed. However, it takes time if you want to build a successful and popular blog that can stand the test of time. This is why you should always pick a blog niche that is expected to continue for years to come. Building a blog around a short-lived event won’t be worth the time and effort you put in. To counter this, you should build a body of work around a blog niche that is expected to last.  You can also change your niche slowly to pivot towards minor changes in your niche.

Do you love blogging? We at White Hat Academy offer Content Writing Courses where you can get trained in blogging and complete a course.