BLOG

Digital Marketing Facts You Might Not Know

Digital marketing is the marketing tool that can be used by any company, small or big, land-based or online, to grow their business. In a nutshell, it refers to online marketing and engagement activities that are done via online media channels. Essentially, the objective behind it is to help you get noticed, get leads, and after that, turn those leads into returning customers. With that being said, here are some digital marketing facts you may not know:

Blogging is very important

Blogging is more important than you think it is. It has way more influence over purchasing decisions compared to newspapers. It also makes a big difference when it comes to making your website appear on search results and boost your SEO ranking. So, it is always useful to maintain a blog for your website. You can connect to your visitors directly through the blog as well.

Emails are read on smartphones primarily

Smartphones are used by more people compared to computer users in this era, and most people open and read emails on their smartphones primarily. Yes, people also use computers for emails, but that is more for office mails. Marketing emails from businesses are often opened on mobiles. So, you need to keep in mind and tailor your company mails and newsletters more mobile-friendly.

Social Media Marketing, Seo, Social, Media, Marketing

You have to impress people within 8 seconds

One thing that is very important to keep in mind at all times is that you do not have all day to impress your customers. On average, people pay attention to a newly visited page for 8 seconds only. It is not a long time, so you have to make sure that your web pages are optimised well. The people visiting your website must find it fast and easy to navigate through pages, and each article on the site, as well as each social post, must be attention-grabbing for consumers.

People look for content

Most people expect companies to create content. Consumers in today’s world are attracted to compelling images and videos. So, it is your job to integrate appealing visuals on your social media platform as it would help your business grow. Content must be relevant, informative, and to the point so your potential customers get what they are looking for.

Online video is ruling the world now

It is a lot more interesting and entertaining to watch an online video than just reading articles. While written content offers a clear idea of what something is about, a video introduces the brand in more detail. Videos are growing rapidly compared to all other online mediums, and it will continue to do so in the coming years. So, it is highly recommended to use online videos, especially on social platforms.

The search engine is the traffic machine

Search engines are the virtual highways that the majority of internet traffic uses to find their destinations. Google is the most visited search engine and people use it to look for any product or service they need. So, if a website wants to get more clients, it needs to work on its search engine rankings. Also, keep in mind that the Google algorithm keeps changing all the time. So, it is a must for companies to be updated about the changes.

Social media is the key

Social media is the best place where you can promote your website at a very affordable rate. The top social media sites are Facebook, Instagram, LinkedIn, and Twitter. So, take advantage of these platforms to your fullest. Do not forget about YouTube either.

The more you know about digital marketing, the better you can work on your campaigns.

Posted in Digital Marketing | Leave a comment

A Complete Guide To Learning SEO For Beginners

Search Engine Optimization is an integral part of the digital marketing industry. From the dawn of online marketing, SEO has gone through several changes and upgraded is now considered to be an advanced skill to master. SEO may seem complex at the first glance if you are new to this field.

Many small business owners and entrepreneurs thus prefer to hire an SEO specialist to grow their business which makes it a highly sort-out career option. Various training institutes provide in-depth SEO courses in Kolkata where you can get hands-on experience to sharpen this crucial skill of digital marketing.

The basics of SEO

SEO consists of various aspects and you need to focus and learn each one of them to properly master this in-demand skill. Before diving in further let us look at the core factors that Google considers to rank a website. The two main factors that determine your website’s position in the search results are relevancy and authority. Relevancy is when the content matches the user’s intent and authority is the factor that makes the content trustworthy. Your expertise in SEO means how well you can optimise content to improve these factors to rank your site on the SERP.

Targeting right keywords

This is the crucial part of every campaign because the chances of getting your content rank higher depend on the selection of the right keywords. The key is to choose the most relevant keywords of your niche or industry that has the highest volume of traffic with the lowest amount of difficulty. It is recommended to have a list of potential keywords that can help your content rank before you start working on it. But this may take continuous monitoring and optimizing to master properly.

On-page optimization

On-page optimization is the process to help your site to be properly indexed by Google so that it can be categorized to eventually rank in future. You need to focus on multiple aspects to execute a proper on-page SEO strategy. This includes SEO optimized title tags, meta description, site performance and on-site content. Apart from profitable keywords you also need to focus on valuable and relevant content to increase the traffic on your site.

Link building and off-page optimization

To understand the importance of link building you need to have a basic knowledge of how link equity or commonly known as ‘link juice’ pass through websites. Link juice in SEO refers to the value of equity that passes through from one site to another via a do-follow link. Building links to high authority sites thus plays a huge role in increasing the authenticity of your domain. Because the more trustworthy your site would be the more traffic it will get.

Technical SEO

Technical SEO consists of the technical aspects of your website from accessing and crawling to indexing and interpreting the content of your site by the search engine spiders without any issue. It is coined as ‘technical’ as this part of SEO has nothing to do with content and is purely based on optimising the performance and infrastructure of your website. There are certain areas to focus on while carrying out a technical SEO audit like optimizing robots.txt file, URL structure, XML sitemap, adding SSL on your website’s server and more.

Conclusion:

SEO is rather a vast subject to master overnight but proper guidance and preferably a well-constructed course can help you grasp the concept easily. Opting for a training program is thus recommended to learn SEO from scratch with practical knowledge which will also help you to earn a certificate to add to your resume.

 

Posted in Career Options, Digital Marketing | Comments Off

5 Major Reasons To Get A Digital Marketing Certification

Almost every business that has a presence online requires digital marketing to flourish and expand beyond a geographical limitation. Digital marketing has changed exponentially since the past decade and to get your foot in this industry now requires legitimate certifications apart from skills and experience. According to the stats, companies are most likely to hire people who are certified for a certain skill set than the ones who have no particular document to show.

There are various top-rated courses available for you to learn digital marketing in Kolkata and have practical assignments and certification upon completion. Let us take a look at the advantages of earning a certification that can help you excel in your digital marketing career.

Give proper validation to your skills

Having a well-recognized digital marketing certification will give you an edge over others even if you have moderate experience in this field. This factor helps especially when you are aiming for the desired role in a company. Even though your experience matters too in the hiring process but it alone cannot judge your overall expertise in this field. When you take a course, complete assignments and earn a certificate to back up your learning it will be easier for the employer to have a clear idea about your knowledge in digital marketing.

Increase networking opportunities

In this industry apart from getting a job and sharpening your skills, it is also equally important to broaden your professional network and make valuable connections. When you opt for a well-recognized digital marketing course it will help you to make a connection with peers and experts in this field. Expanding your network will also help you to learn from other experts and will let you be a valuable contributor to various discussions that will help you to gain visibility in the community.

Get familiar with marketing language

Taking up a course will help you to get familiar with various marketing languages like PPC, SEM, CTC, and more apart from teaching you the core skills. When you will be working in a company or handle clients offshore you need to be fluent in such language to convey your strategy to them without any miscommunication. A well-recognized certification will help you to get familiar with the wide range of marketing language that businesses use daily.

Expand your freelancing journey

Apart from getting a job in digital marketing, you can also opt for freelancing as a career in this industry. In freelancing the hardest task is to get the attention of your clients and make them trust you to hand in their projects. While it is very common and comparatively easier for content writers to show writing samples while pitching their skills, however for a digital marketer you cannot prove your skills instantly. Having an accredited digital marketing certification will prove your claims and makes you an expert in a certain skill in your prospective client’s eyes.

Get a structured learning

Digital marketing is a broad industry with multiple different aspects to learn and master. When you take a proper course the curriculum will usually be structured in a way to make the entire learning well-structured and organized. This will help you to get a better understanding of this domain.

Conclusion:

Securing digital marketing certifications has its perks whether it is for you to get your desired role in a company or proving you an expert of a certain skillset to your client. While the industry is gaining more demand day-by-day it is always a better idea to get certified by a well-recognized training provider.

Posted in Career Options, Digital Marketing | Comments Off

How To Excel In Your Digital Marketing Career

Digital marketing is taken to be one of the fastest-growing industries and with the continuous increase of internet users all over the world, businesses are taking online platforms into consideration as a way of marketing.

For the increasing demand for digital marketing skills and many other factors, it is now being considered as one of the most highly sorted career options around the globe. Learning digital marketing skills will help you to work from anywhere in the world and can be mastered without any particular degree.

Let us look at some of the crucial factors that determine how you can be a successful digital marketer.

Keep on learning

Digital marketing is an industry that keeps on evolving and goes through changes all the time. With the continuous updates of the algorithms and latest trends in the market, you need to learn and stay updated to apply those techniques into your marketing strategy to get that extra edge in the game. Make sure you follow the top influencers and read the latest blogs from authoritative sites related to digital marketing strategies and trends to stay updated.

Focus on building a personal brand

Building a personal brand makes you look like an expert in your industry and helps you to build authority in your niche. A strong personal brand encourages your potential clients to work with you and also helps you to make a strong connection in your circle with other people in the industry. To build a personal brand you need to focus on delivering value to your audience. Publishing valuable and relatable content regularly can establish you as an expert as people genuinely start finding them helpful. You can write blogs and articles about something that can be relatable for a long time, work on a case study or even write a book to share the knowledge with the world and build your authority.

Learn to acquire

As digital marketing is an evergreen industry and goes through various major changes almost every year, you need to learn to acquire and master certain skills and tools that can help you to stand out from your competitors. Attend new classes, acquire new certificates and learn the latest tools to showcase in your resume. In digital marketing, you will get plenty of opportunities to experiment with new strategies and gather new experience.

Focus on social media

Using social media platforms is a great way to build a connection to your target audience as well as other peers of your industries. Share whatever you learn or think is valuable for your audience. It can be your own blog post, your book or any kind of content. Staying active on social media platforms gives you an edge and increases your brand visibility to a great extent.

Always be customer-centric

When you are writing content or offering a service, try to sound customer-centric because if you look into its very core every content you write or every piece of information you share, although it can benefit you from different aspects at its very core it is meant for your audience. You need to evaluate your customer needs and nurture them by providing relatable services or by publishing valuable content.

Conclusion:

Digital marketing is a vast field and to master it your need to have experience in different skills including SEO, PPC, paid ads, analytics, social media marketing and more. but apart from these hard skills, these are some of the methods you need to keep in mind to stay ahead of the crowd and excel in your game.

Recommended Read:

Posted in Career Options, Digital Marketing | Comments Off

7 Reasons to Learn SEO

Search Engine Optimization (SEO) is a strategy that helps your or your client’s websites to rank higher on search engine results. The distinction between failure and progress is razor-thin, and nowadays, every company must have an online presence.

Why SEO is important?

SEO is made up of a variety of components, and understanding what they are and how they function is crucial to comprehending why SEO is so important. In a nutshell, SEO is important because it increases the visibility of the website, which means more traffic and chances to turn leads into buyers. Apart from these, it’s also a great way to develop relationships with prospects, raise brand awareness and establish yourself as a knowledgeable and trustworthy authority in your profession.

Let’s take a look at why SEO is so effective and why studying it has become more of a need than a privilege.

SEO is Profitable and Easier to Learn- With popular search engines like Google which has designed a start-up guide for SEO, learning SEO has become easier even for beginners. To study SEO, there is now a plethora of resources available online.

Primary Requirement for Any Business to be Successful- Learning SEO is a must for marketing your business online. Even if you just have a blogging website, having an online presence has become a must. Search Engine Optimization (SEO) plays an important role if you want to expand your business’s reach online. The effective use of SEO tips and strategies will make all the difference in optimising consumer reach.

Knowledge on SEO can Improve Career Prospects- Having a basic understanding of SEO will help you stand out in the job market. You can practice SEO without wasting any money by investing some time online and studying online guides. Search Engine Optimization will improve your career chances with a nominal effort.

Helps Generating High-Quality Content- The consistency of your website’s content can be enhanced by practicing SEO. If you deliver high-quality content to your audience, the user experience will automatically be improved. Knowing various SEO techniques will eventually help you to double-check what you serve to your customers.

Get Better SEO Service Professionally- If we don’t have a clear understanding of search engine optimization, recruiting SEO experts or buying online SEO tools might be our only option for expanding our online presence. However, once you have a basic understanding of SEO, you will be able to get stronger technical assistance and you will be mindful of what is going on and how the experts will assist the business.

SEO Assists in Lead Generation- In terms of business management, lead generation is critical for any company to thrive or shut it down. The internet can produce a large number of leads, but in order to do so, proper SEO techniques are required. Learning SEO will eventually help you grow your online presence and acquire more customers.

A Skill Most of Us Don’t Have- Only a few of us exactly have the proper knowledge of SEO. Learning SEO will give you and your company a strategic advantage and increase the value of your online presence.

Recommended Read: Why Managers Should Learn Digital Marketing

So, by the above reasons you can now understand why learning SEO is important and how it can eventually help your business get more online presence. You can manage SEO on your own or you even hire an SEO expert to get your work done.

 

Posted in Career Options, Digital Marketing, SEO Training Kolkata | Comments Off

Digital Marketing Training- Top 5 reasons to consider it

Digital marketing is a field that has advanced dramatically over the last ten years and continues to do so. The future of digital marketing is bright and exciting, with many job opportunities available. That is why, in order to have a successful career, you should master digital marketing.

Whatever work it is, whether it’s looking for information, promoting a brand or buying clothes, it’s all part of digital marketing. In today’s world, digital marketing has become a necessity. Traditional marketing is no longer successful. For your brand’s survival and growth, you must shift to digital marketing.

All marketing campaigns that use some kind of electronic device to connect to the internet are referred to as digital marketing. To communicate with current and future customers, businesses use different digital channels such as newspapers, search engines, social electronic mail or e-mail, and their websites.

Here are 5 reasons one can consider for learning digital marketing.

Continuous Evolving Field- Digital marketing is a rapidly changing field. No matter where you are in the country, its future is bright and exciting. Digital marketing’s methods are also evolving at a rapid pace. This sector is producing a large number of employment and career prospects for everyone. Digital marketing has a bright future and a wide range of applications. That is why, in order to advance professionally and personally, one should definitely study digital marketing.

Versatility- If you choose a specialization or career path in digital marketing and then decide to change, you would only need a few hours of training to make the transition. There are several options here, as well as on-going learning opportunities, where diverse abilities can be combined in a variety of ways.

Great Career Options- You can get a lot of job opportunities and choices in digital marketing. You may work as a social media expert, SEO expert, PPC analyst, content marketing specialist, content writer, and so on. This is an excellent career path to take because it will develop your abilities and skills. This is an excellent reason to take the Digital Marketing course.

Quick Growth Opportunities- Unlike most other industries, digital marketers do not have to wait years to achieve success. They can easily advance in their careers with their artistic abilities and inventive minds. One can grow very quickly in digital marketing and also this growth would be long-lasting.

Interact with New Clients Each Day- In this field, you’ll always find something new to do, as well as someone new to talk to. Anyone who enjoys engaging with people can thrive in the social and business aspects of this profession, whether it’s discovering a new client with an interesting specialty or finding entertaining ways to engage and grow your audience.

Apart from the above points, you would also learn about the following modes of marketing while you come across your course:

Recommended Read:

Posted in Digital Marketing, PPC training, SEO Training Kolkata | Comments Off

What does a Digital Marketing Specialist do?

If you’re interested in marketing, particularly online marketing, a career as a digital marketing specialist might be right for you. Advertising in the traditional sense is no longer as successful as it once was. Companies must now provide customers with valuable information and make it easy for them to find them online.

A digital marketing professional collaborates with a company’s marketing team to define a target market, develop a brand image, and build and manage an internet and digital media marketing strategy.

Let’s go in depth and see what digital marketing specialists do on a regular basis.

Create Visual Assets for Digital Campaigns- Few digital marketing professionals’ partner with graphic designers to develop visual assets to support their marketing campaigns, but the majority are required to complete this work on their own. The best digital marketing experts know how to use graphical software like Adobe Illustrator to create assets for email marketing campaigns, display ads and infographic marketing.

Monitor and Optimize Marketing Campaigns- As a digital marketing expert, you’ll be expected to track and refine the outcomes of your marketing campaigns over time. You’ll use data analytics software tools like Google Analytics to figure out how your website traffic is created and find the best ways to achieve business objectives like brand recognition or increasing conversions. To boost the efficiency of landing pages and drive conversions, you’ll combine visual design skills with conversion rate optimization (CRO) software.

Design and Execute Digital Marketing Campaigns- You will build and incorporate a digital strategy for your business as a digital marketing specialist. You’ll be in charge of planning, building, and implementing digital marketing campaigns across various networks and platforms. Digital marketer will use organic search campaigns, email marketing, paid ads, social media, and other platforms to raise awareness about your business, products, brand and services.

Content Creation and Ad Copywriting- While some digital marketing specialists may work with writers or have access to a budget for recruiting freelance writers, most digital marketing specialists are required to conduct ad copywriting and content development as part of their online marketing campaigns.

Apart from these, a digital marketing specialist should also have knowledge about the following skills to reach their ultimate goal:

  • Pay-per-click Advertising (PPC)
  • Search Engine Optimization (SEO)
  • Data Analysis
  • Conversion Rate Optimization (CRO)
  • Social Media Marketing
  • E-mail Marketing
  • Digital PR
  • Content Marketing

Digital marketing specialists can work with an agency, or with an in-house team, or they can even start their own company. These professionals will serve as digital sales executives, search engine optimization (SEO) specialist, Internet marketing specialists or digital marketing directors, among other occupations.

Conclusion:

Since the digital marketing industry is continuously evolving, you must have a forward-thinking mind-set and remain informed in accordance with the development of it.

Recommended Read:

 

 

Posted in Career Options, Digital Marketing | Comments Off

Why Managers Should Learn Digital Marketing?

Each business unit requires skilled workers to sustain it, and the larger the company, the more managers it requires. A manager is someone who oversees business operations, and in today’s world, that means knowing about the technology that the rest of the world employs and how it can benefit him and his company in a variety of ways.

There are a variety of reasons why every manager should have a grasp on digital marketing. Some of them are:

Mobile Access- In today’s world, most of us have a smartphone and use that smartphone for social networking, news, and other countless activities. Digital marketing allows you to reach out to them as they spend their time on their mobile phones. You can reach out to your audience or clients via email, remarketing ads and text marketing, and social media as they are using a variety of apps on their phones.

Flexibility- There is a wide range of usage and structure of high-quality digital marketing which includes email marketing, banner ads, content marketing, and social media posts. As a manager, learning how to market yourself creatively online opens up a world of possibilities for future publicity campaigns. You can also use digital marketing to test and stop campaigns that aren’t going well in real-time.

Wide Expansion- Many individuals or consumers do almost half of their shopping online. As a manager, if you have knowledge of digital marketing, you can easily reach out to these people and thereby extend your company’s reach. You can eventually increase brand recognition and revenue by using Google Shopping Ads and brand awareness campaigns.

 Proper Interactivity- Digital marketing allows you to interact directly with consumers who see your content via website feedback, reviews, messages and social media updates. This demonstrates that you care for what your consumers have to say and think, making them feel respected and a member of the culture you’re creating. It also enables you to collect crucial data on consumer responses and desires.

Multimedia- Customers are most likely to associate with marketing materials that have a variety of content formats, such as video clippings, images and audio. Each of these advertising forms is much easier to integrate into digital media than any other form of exposure.

Tracking- Digital marketing also allows you to track your consumers’ actions in addition to engaging with them. You can easily monitor which advertisements and forms of content they’ve seen until they buy anything. This informs you of the most successful campaign strategies, helping you to fine-tune and develop your approach.

Print Enhancement- Digital marketing also allows you to grow your print marketing efforts. You might go into more depth by writing online content that illustrates points made in print advertising, optimising the efficacy of all sources of coverage, and incorporating the campaigns.

Some of the benefits of digital marketing that can help your company grow are:

  • Access to consumers who completely rely on their smartphones or do all their purchasing online.
  • Opportunities to add multiple types of media into your marketing
  • The ability to track consumer’s purchase journey
  • Lower costs and higher flexibility for all of your marketing efforts

Every manager should be quite familiar with digital marketing as it plays a major role in today’s business. Once a manager is well aware of the entire procedure, he can eventually manage an entire team and generate more revenue for his organization.

Recommended Read: 

How to secure a digital marketing career post covid

Ways to Boost your digital marketing career

 

Posted in Career Options, Digital Marketing | Comments Off

6 Ways to Promote your Content on Social Media

In the booming era of social media platforms, promoting your content has enormous benefits through these channels. Through social media, you can pinpoint where your target audience hangs out the most and focus on a specific platform while being directly in contact with your audience.

But being the most inexpensive yet effective ways to promote content, the competition of standing out from your competitors has grown as well. You need to follow certain techniques and follow the trend to outdo your opponent apart from just creating valuable content.

Attract the audience by running contests

Running a contest is a smart approach to grab the attention of your audience towards your content or brand without actually advertising for it. Try to keep it fun and simple while offering giveaways so that people get the interest to take part in it. You can also use this technique to increase brand visibility by asking the audience to share a certain post to win the contest. Eventually, this will build a sense of loyalty toward your brand or product in your target audience that will help you in generating leads in future.

Promote deals and promo codes

This approach is rather new but an effective way to promote your content on social media platforms. Providing deals and coupon codes frequently will help to retain the engagement of your audience for long. To make it even more interesting for your audience, try customizing the deals and discounts. You can customize and target them on their birthdays or putting names of discount credit cards and so on.

Invest in advertisement 

While organic reach is still considered as the best traffic to convert them into leads and eventually into customers, you might also want to focus on paid ads to reach the cold but targeted audience. This technique will help you save time while enabling you to reach thousands of potential leads.

Engage your audience with visual content

As we’re moving forward the attention span of an average person is going down and that is the sole reason why people are preferring to spend time on videos and audios rather than reading blogs and articles. Creating visual content for your audience will bring attention and retain the engagement to its maximum level.

Work on your social media community

Try building a network with other people in your niche by joining relevant social media groups and communities. Engaging in these groups regularly will help you promote your content more effectively as the members are already interested in similar content or niche.

Make a strategy for different platforms

When you’re posting your content on different platforms make sure you customize your post a little for every platform as the audience in each of these channels are somewhat different and expect different types of content than the other.

Leveraging social media platforms is a great way to promote your content as the marketing strategy here feels not too promotional yet it is capable of generating quality leads and reach organic traffic quite effectively.

To know more about social media marketing course details click here.

 

Posted in Social Media | Comments Off

5 Crucial Tips to Excel in Your Digital Marketing Career

In the era of everything being digitalised, the fastest growing industry with huge potential ahead is definitely going to be digital marketing. Not only it is considered to be one of the highest-earning careers but also it offers flexibility and scope to learn and grow. So, have you ever wondered what does it take to boost your career in digital marketing? Here are 5 tips you can follow to have an extra edge in the competition.

Keep on learning 

Digital marketing is a never-ending learning curve and requires continuous up-gradation of your skills. With technology being constantly progressed and search engines keep on updating their algorithms you need to keep up with the trend and be up to date all the time. Unlike most industries, you can learn and grow while sharpening your skills in this industry.

Focus on building your personal brand

Digital Marketing is nothing but marketing, with the help of technology. At the end of the day, you need to learn the ins and outs of marketing first to excel in digital marketing. And to showcase your potential the best way is to market yourself and build a personal brand. This will not only build your authority but also will help you to get a job or clients if you’re into freelancing. Marketing yourself as an expert will help you to build trust with your audience as well. You can create relevant valuable content, case studies, or books to stand out from the crowd and establish a strong personal brand.

Network with others in your industry

Just as learning relevant skills is important to outshine from your competitors, networking and building connections with your peers in the industry is also equally crucial. Engage and share valuable inputs with famous digital marketers as well as other digital marketing practitioners, attend local seminars, join relevant Facebook groups and build a network of your own. This will ensure you build a connection and help you in the long run.

Provide value to your customers

Providing value to your audience is the most essential factor of growth in this industry. Irrespective of how skilled or knowledgeable you are, your audience must find any value from your content that can help and fulfill their search intent. Being the foremost part of your digital marketing funnel, from grabbing the attention of your target audience to build trust to finally make them your customers, you need to nurture them by providing a lot of value to retain their loyalty.

Understanding analytics

From creating content to properly market them to build a strong loyal audience base, you need to have a clear sense of knowledge in analysing data as well. Understanding the analytics and how it affects your website and campaigns will help you to strategize further to achieve a better ROI.

Following these factors will ensure you stand out from your competitors with a promising career ahead in the digital marketing industry.

 

Posted in Career Options, Digital Marketing | Tagged | Comments Off