Digital marketing is the marketing tool that can be used by any company, small or big, land-based or online, to grow their business. In a nutshell, it refers to online marketing and engagement activities that are done via online media channels. Essentially, the objective behind it is to help you get noticed, get leads, and after that, turn those leads into returning customers. With that being said, here are some digital marketing facts you may not know:
Blogging is very important
Blogging is more important than you think it is. It has way more influence over purchasing decisions compared to newspapers. It also makes a big difference when it comes to making your website appear on search results and boost your SEO ranking. So, it is always useful to maintain a blog for your website. You can connect to your visitors directly through the blog as well.
Emails are read on smartphones primarily
Smartphones are used by more people compared to computer users in this era, and most people open and read emails on their smartphones primarily. Yes, people also use computers for emails, but that is more for office mails. Marketing emails from businesses are often opened on mobiles. So, you need to keep in mind and tailor your company mails and newsletters more mobile-friendly.
You have to impress people within 8 seconds
One thing that is very important to keep in mind at all times is that you do not have all day to impress your customers. On average, people pay attention to a newly visited page for 8 seconds only. It is not a long time, so you have to make sure that your web pages are optimised well. The people visiting your website must find it fast and easy to navigate through pages, and each article on the site, as well as each social post, must be attention-grabbing for consumers.
People look for content
Most people expect companies to create content. Consumers in today’s world are attracted to compelling images and videos. So, it is your job to integrate appealing visuals on your social media platform as it would help your business grow. Content must be relevant, informative, and to the point so your potential customers get what they are looking for.
Online video is ruling the world now
It is a lot more interesting and entertaining to watch an online video than just reading articles. While written content offers a clear idea of what something is about, a video introduces the brand in more detail. Videos are growing rapidly compared to all other online mediums, and it will continue to do so in the coming years. So, it is highly recommended to use online videos, especially on social platforms.
The search engine is the traffic machine
Search engines are the virtual highways that the majority of internet traffic uses to find their destinations. Google is the most visited search engine and people use it to look for any product or service they need. So, if a website wants to get more clients, it needs to work on its search engine rankings. Also, keep in mind that the Google algorithm keeps changing all the time. So, it is a must for companies to be updated about the changes.
Social media is the key
Social media is the best place where you can promote your website at a very affordable rate. The top social media sites are Facebook, Instagram, LinkedIn, and Twitter. So, take advantage of these platforms to your fullest. Do not forget about YouTube either.
The more you know about digital marketing, the better you can work on your campaigns.