When you’ve completed your 12th standard, it’s a point in your life where you have to make a crucial decision about your career and future. Digital marketing is one of the most demanding career options among students in the current era. With proper training, one can get a job as soon as possible without studying for a long time of 3 to 5 years.
Marketing in India has evolved rapidly with the technology and ever-changing consumer demands in the world. While television is still at the forefront of marketing practices, digital media isn’t lagging behind. Various analysts have predicted that digital marketing is expected to be the leading marketing strategy in the years to come. With a relative tech-savvy population, markets have started to adapt digital strategies as evidenced by the growth of digital marketing budgets every year.
Why is digital marketing the best option after the 12th standard?
The present generation always wants to do something unique and different. Students can have different knacks such as writing, designing, coding and even making videos. However, there wasn’t any right way to utilize the skills and make a career out of them. This is where digital marketing comes in. It can provide every option for every interest. For writers, it provides content writing, for designers, it provides web designing jobs for designers and it provides web development jobs for people with efficient coding skills.
Some general facts about a digital marketing course
The sad fact about India is that many remain unemployed even after completing their bachelor’s degrees.
- According to several reports, nearly 1.5 lakh engineers graduate every year but about 80% of them remain unemployed. Reasons for this can be twofold- a shortage of jobs and an excess of engineers.
- Taking a look at Chartered Accountants – Out of only 4800 candidates applied, only 118 got placed.
- And things are worse for those who have graduated with BBA and B.com degrees.
All of this paints a dull picture of the job market in India when it comes to the above professions.
Luckily we are living in an age of digitalization and technology. Almost every company, no matter how big or small they are, has some use for digital marketing. Bigger companies require skilled and professional digital marketers to handle their marketing section. This is one of the reasons why digital marketing is contributing to many jobs for the present generation.
Examples of digital marketing salaries in India
In India, digital marketing has many job verticals such as SEO Executive, SMM expert, PPC specialist, Email marketer, Analytics analyst, Digital marketing executive, Social media manager, Digital marketing manager and Content writer.
When it comes to salary in digital marketing it can vary on the basis of skills, designation and definitely experience.
- A fresher’s salary in digital marketing after the 12th standard can range between 3 to 4 lakhs per annum. This, of course, depends on the applicant’s skills.
- Salary in digital marketing increases with experience. Thus, for a middle-level digital marketer with 3 to 4 years of experience will range from 7 lakhs to 8 lakhs per annum.
- In case of a higher-level digital marketer with 13 to 14 years of experience, the average salary can rise to 20 to 25 lakhs per annum.
5 Reasons why digital marketing is the career for you
Unlike costly medical and engineering courses, digital marketing training and certification are relatively cost-effective. Apart from this, there are several reasons why digital marketing is the right career path for you.
- Part-time options available
It may so happen that you’re in the middle of a regular college degree or a job and you want to enhance your skills. You can still enrol in a digital marketing course as most of the institutions hold weekend classes.
- Business opportunities
Digital marketing gives you an opportunity to start your own business or venture. You can use your skills, and combine them with enough assets and budget to open your own start-up. Further hiring digital professionals can take the business to a higher level.
- Freelancing opportunities
Another opportunity that digital marketing provides is freelancing. This can ultimately is your own business if you have the right client contacts. Apart from this, there are various websites such as upwork.com and freelancer.com which will give you an opportunity of doing multiple projects.
- Growth opportunities
When involved in the digital marketing field, you will never stick to a single job profile. If you are already a digital marketing executive, you can earn a specialization in PPC and become an expert in that.
- Multiple verticals
As mentioned above, digital marketing has many components such as content writing, email marketing, SMM, SEO and PPC. This can lead to diversified job opportunities according to the interest of the candidate.
Conclusion
There is great demand for digital marketing specialists across India due to the heightened level of digitalization. The time is right for young individuals to enter the digital marketing space and make the right career choice.
