Marketing is an essential element of any business, driving it towards success through recognition and customer trust. With the growing popularity and usage of the internet, the virtual world has become one of the key channels of communication. Further boosted … Continue reading
As smartphone penetration made internet services handy for everyone, it also sparked a revolution in the e-commerce, social media and of course in the digital marketing sector. Thanks to the easy access to the affordable 4G Internet, the situation became … Continue reading
Today, with an advancement of time, door to door marketing or making use of leaflets and brochures, have become things of the past. In the present time, you can reach any specific region of the world, with just a few … Continue reading
SEO or search engine optimisation involves several activities targeted towards improving the website’s rankings in different search engines like Google and Yahoo. These activities help in not just improving website rankings but also help in enhancing the brand image of … Continue reading
With the growing popularity and influence of the digital landscape consisting of the different social media platforms, the virtual environment has become an effective tool for reaching out to the people. This has empowered digital marketing in a way that … Continue reading
Serving as a giant platform where ideas are being exchanged with a wide reach, social media has emerged as an influencing factor in the digital marketing process. Since the internet has surfaced as the biggest tool for brand marketing and … Continue reading