Monthly Archives: January 2017

Google Analytics Certification: Profession in Demand

Google Analytics is a very powerful tool that is very helpful for the websites.  Businesses want to make their online presence a success. They invest a lot in their website to reach a larger customer base. To optimise a website … Continue reading

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A Study on the Aims of Search Engine Optimisation

SEO is an indispensable part of modern-day digital marketing. In fact, it can safely be said that there is no digital marketing without SEO; it is its heart and soul. Almost everything related to digital marketing is somehow related to … Continue reading

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4 Reasons Why PPC Should Be a Part of Your Online Marketing Strategy

Pay-per-click, commonly known as PPC, is very important for the online success of your business. Also, you cannot deny its importance in a complete and successful digital marketing campaign. Businesses that underestimate the benefits of PPC are missing out on … Continue reading

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