The AdWords quality score measures factors such as the quality of your user experience, keyword relevancy, and the effectiveness of your pay-per-click advertisement campaign. A quality score determines the relevancy and quality of the keywords that you are using in … Continue reading
Google Analytics has grown in importance by leaps and bounds over the years. Any online marketer who wants to improve the search engine rankings must make use of this service offered by Google. With the increasing amount of data on … Continue reading
Google Analytics has become an essential skill set in a digital marketer’s portfolio, providing valuable insight into different marketing strategies that are in use. With competition at an all time high, the proper implementation of Google Analytics has become crucial … Continue reading
Google Analytics is a very powerful tool that is very helpful for the websites. Businesses want to make their online presence a success. They invest a lot in their website to reach a larger customer base. To optimise a website … Continue reading