Like the rest of the world, the demand for growing businesses online and expanding their presence on an international level is increasing day by day in South Africa. Business owners are now realizing the importance of implementing digital marketing into … Continue reading
The AdWords quality score measures factors such as the quality of your user experience, keyword relevancy, and the effectiveness of your pay-per-click advertisement campaign. A quality score determines the relevancy and quality of the keywords that you are using in … Continue reading
Google Analytics has grown in importance by leaps and bounds over the years. Any online marketer who wants to improve the search engine rankings must make use of this service offered by Google. With the increasing amount of data on … Continue reading