In recent years, digital marketing has become immeasurably popular, and all businesses are slowly shifting towards it to grow their business and find new customers. In light of this, the demand for digital marketers has shot up as well. The current situation has opened doors to various digital marketing learning programmes that offer everyone a chance to learn the basics of this in-demand skill to earn money by either applying the knowledge for themselves or becoming a professional digital marketer in the future. But a question that remains is whether it’s possible for someone to learn digital marketing in just 2 months.

The answer is yes.

As the digital marketing landscape keeps evolving, many are on the lookout for a quick way to learn the ins and outs of the trade. To meet this demand, there are several professional digital marketing courses available separately for beginners and experts. The ones available for beginners are usually two months long and provide a basic understanding of how digital marketing can be used for organisational success.

Let us take a look at what you can learn from a beginner’s course for digital marketing in 2 months;

• The basic concepts and terminology

This is the fundamental step in digital marketing so that learners understand what they are working on. A lot of people still do not understand why digital marketing is needed in the first place. In every single beginner-friendly course, the first thing to learn would be the basics and then gradually proceed to more specific topics.

• Effective content creation to drive traffic

Most digital marketers need to have a set of particular skills, including effective content creation. You may have heard of storytelling, which is a new way to get an audience to listen to what you have to say. Digital marketers need to be excellent storytellers to be able to pique the audience’s interest in what they are offering and thus drive traffic through content.

• Search engine optimisation basics

Almost every digital marketing course is sure to include the basic elements of search engine optimisation, or simply, SEO. Over the years, SEO has become an increasingly significant part of digital marketing, and now, without it, the chances of reaching your target are close to zero. Using SEO tactics and tools, it is possible to understand your audience’s search patterns and present yourself at the top.

• Social media marketing and brand promotion.

Social media is no longer just a place for sharing what’s going on in your life. It has become a powerful network where brands can find potential customers while also maintaining their online reputation. Naturally, learning social media marketing is a crucial component of any digital marketing course. Professionals are required to increase brand awareness as well as engage audiences to get the best results.

• PPC management, all about paid ads.

Pay per click, or PPC, is how a digital marketer utilises a client’s budget to get the best results in the form of new customers and increased sales. Every digital marketing course, no matter who it is for, is bound to give you a deep insight into the world of creating and managing PPC campaigns. The money set aside for marketing is used to run one or many PPC campaigns depending on the strategy created. Google Ads and various social media ads like Facebook PPC are two of the leading platforms that you can start with.

Conclusion

Those who wish to learn about digital marketing should give it a try and enrol in a 2-month course that includes the aforementioned aspects.