Google Analytics is a very powerful tool that is very helpful for the websites.  Businesses want to make their online presence a success. They invest a lot in their website to reach a larger customer base. To optimise a website and make it more appealing to the visitors, websites need to monitor and analyse their strategies to be successful online. Google Analytics provides the website owners, an opportunity to keep a track of their website.

What is Google Analytics?

Google Analytics is a web analytics service offered by Google. It is a freemium service that helps to track and report traffic that visits a particular website. Google Analytics was launched in November 2005. It has become one of the most used web analytics tool on the internet.

Google Analytics offers important analysis data to the website owners. Here are a few things that Google Analytics might reveal about any website.

• Google Analytics helps the website owners to know from where their visitors are coming from.
• Which web browser is being used by the visitors?
• How did they learn about your website?
• Which keywords directed more visitors to the website?
• How long did the visitor stayed on the website before clicking away?
• Which page of the website visitors found unattractive?

Here are a few crucial things about the visitors which are revealed by the Google Analytics tool.

How is This Information about the Website Helpful?

Websites can measure the return on investment of their advertisements and test their organic SEO techniques.  Businesses can target their specific audience if they know from where the visitors are coming. SEO techniques are very useful to drive a huge number of traffic to a website. Google Analytics can give you a hint of what techniques are working the best for a website.  Keywords are essential to both businesses and websites. Keywords help the business to reach its target customers. Google Analytics allows businesses to keep track of which keyword is performing better for them.

Due to these benefits, Google Analytics has grown over the years and is expected to grow in future.  Any business that seeks to increase their search engine rankings needs Google Analytics. But it is too difficult for layman or those who do not have deeper knowledge about Google Analytics. This is because Google has a habit of tweaking its algorithms and a person with average knowledge might find it difficult to keep up with the changes. Thus, businesses need trained professionals with extensive knowledge about the Analytics.

Why to Get Google Analytics Certification?

Every digital marketer needs the knowledge of Google Analytics. Although Google Analytics is very important, very few marketers or website owners enrol for the certification. Google Analytics certification is a holy grail for all digital marketers and those who have websites.  The certification course imparts the in depth knowledge of analytics tool and helps the candidates to become better marketers or ad managers.

There might be wealth of information available online which you might feel is enough but all information might not be useful for you.  This is because Google changes its analytics frequently and it can be difficult to learn online where information regarding previous versions is also available. Those who do not have prior knowledge of Analytics might be wasting their time on useless information.   Therefore, it is logical to learn under the guidance of certified teachers who will guide you in right direction.

Benefits of Google Analytics Certification

There are many benefits of doing Google Analytics certification. Some of the benefits have been discussed below:

Improves Opportunities

If you are a student or a digital marketing professional, you can enrol for the Analytics Certification as this will help you to get ahead in your career. You will get plenty of job opportunities after you have successfully obtained your certificate. Those who are already marketers In case you are a blogger or website owner, you can also enrol for a certification course. This course will allow you to market your website or blog in a better way. You will also be able to keep a track of the progress of your website, if you are outsourcing the marketing work.

Enhances Your Capabilities

Anyone who wants use the analytics tool must get a certification. This will improve their capabilities to use the Google Analytics tool.  A Google certification course will help you to use the features of the Analytics tool in a best way possible. In the long run, you will benefit by becoming a better user of analytics.

Edge over Competition

Mostly, marketers or those who are interested in promoting their website fail to understand the benefits of the Google Certification.  Although there are tangible benefits like certificates that add to your portfolio, there are many intangible benefits as well. With advanced knowledge in analytics and certification from Google will increase your demand as more and more people will want to use your services. This will definitely give you an edge over your competitors, when you are searching for jobs. In case you are enrolling to benefit your own website, you can market your website better and improve the rankings too.

Why Learn from a Google Certified Teacher?

If you are planning to take up Google Analytics course, you should make sure you learn in physical class rooms under the guidance of Google certified teachers. It will not only ensure that you get the required knowledge but also learn about the latest trends.  A Google Certified teacher can provide the right support throughout the course and will assist you in obtaining the certification.

Google Analytics is a very useful tool of Google that allows businesses to keep a track of how their business websites are performing. Businesses need certified professionals who can use this tool. Therefore, there is a great demand for Google certified professionals. Enrolling for a Google Analytics course is a good way to get ahead in your career.