Author Archives: Shuchismita Sengupta

Why a professional digital marketing certification is a Must

f you have just graduated and looking forward to an exciting career, then think about digital marketing! In the 21st century, when the whole world relies on the internet for anything and everything, the importance of digital marketing continues to … Continue reading

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Perks of Choosing Digital Marketing as Your Career

this digital age, the internet has become the main platform of marketing. People now can buy or sell anything through the internet from anywhere in the world. However, to make more profit, companies need to market their products well on … Continue reading

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Possible to Get a Digital Marketing Job Without Experience?

The present world we live in, has reached the pinnacle of technology. Like any other field, marketing and advertising have also been digitalized which has opened a new career option to countless people. New companies nowadays are starting their business … Continue reading

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Why Digital Marketing Is a Great Career Option

The huge population of India is causing people to be jobless more and more. Finding a job that pays you good is harder than anything else at present. However, the working field of digital marketing is expanding every day. In … Continue reading

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How Can a PPC Campaign Help a Business

Companies that use internet marketing to boost the rank of their websites consider PPC as an important tool. It can be very useful especially to small businesses who want to keep their marketing budget low. Almost half of the small … Continue reading

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Things to Learn in PPC Advertising

PPC or pay-per-click marketing is a popular model of internet marketing. The advertiser pays a fee only when an ad is clicked. In fact, it is a way of purchasing visits to a website, rather than earning such visits organically. … Continue reading

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How Effective SEO Techniques Can Boost Your Website Rankings

SEO or search engine optimisation involves several activities targeted towards improving the website’s rankings in different search engines like Google and Yahoo. These activities help in not just improving website rankings but also help in enhancing the brand image of … Continue reading

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