Author Archives: Shuchismita Sengupta

Things to Learn in PPC Advertising

PPC or pay-per-click marketing is a popular model of internet marketing. The advertiser pays a fee only when an ad is clicked. In fact, it is a way of purchasing visits to a website, rather than earning such visits organically. … Continue reading

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How Effective SEO Techniques Can Boost Your Website Rankings

SEO or search engine optimisation involves several activities targeted towards improving the website’s rankings in different search engines like Google and Yahoo. These activities help in not just improving website rankings but also help in enhancing the brand image of … Continue reading

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