The terror of COVID-19 is only getting larger every day, and the whole world is suffering is anxious. It is very important to take the right steps to stop the spread of the Coronavirus. However, it may not be very easy because as always, wrong information is circulating through social media and confusing the public.
So, it is important that the hospitals, doctors and healthcare marketers also learn the right use of social media so they can help the people during this pandemic. This is how you can do this:
Social distancing is priority one
Let’s face it; people take things seriously when they are on social media. People have a tendency to do what is forbidden, and, sadly, they are being irresponsible during this crisis as well. However, if social influencers with many followers say something, then more people will listen to it. Recently, a surgeon general in the US wanted Kylie Jenner to use her influence, and she responded to it. Jenner shared her thoughts on the importance of social distance on Instagram, and it reached her millions of followers.
Now, if a social influencer can do this, then why not medical professionals. A lot of misinformation is present right now and people do not know what to follow. This is the time to share your knowledge through social media. Indeed, doctors or nurses do not have a wide social media following. However, they still have a huge influence on people only because they are professionals and have the right knowledge about the situation.
You should use all social media channels, including Facebook, Twitter and Instagram. You can also mail important information to your friends and family. Professional healthcare marketers, on the other hand, have great potential of educating people through scale. They can update the website of the organisation, as well as several organic social media properties with important tips and updates. It is also a great option to work with the leadership so the marketer can encourage his doctors and other medical staff to share their thoughts on their social media accounts as well. Go for social media advertising and PPC advertising to reach millions of community first, and then you can start helping them.
Symptoms Are to Be Taken Seriously
Now, it is common for people to catch a cold, but that does not mean that they have COVID-19. While things are getting out of control, it is easy for people to get scared. If a person starts having some symptoms, then he may wonder what to do next. So, a social marketer must guide them the right way. When people have questions, they will look for the answers online.
So, you should help them by providing the common information they need, such as:
- The symptoms of Coronavirus and the right time for a medical test
- The places for medical test
- Ways to avoid infecting others
- Hospitals with the infrastructure and ability to take new COVID-19 patients
- The risks of transmission of Coronavirus
All hospitals and healthcare organisations must already have these pieces of information on their websites by now. If you are the in-charge of one, and the website does not have this information, then update it immediately and publish blogs as well. If you do not have a website, then spread them through your social media accounts so more people can access them.
Prevention Is Better Than Cure
Everyone will agree that it is always better to prevent a disease then being affected by it and getting treatment. Especially, when it comes to the COVID-19 crisis, it seems that prevention is the only cure for us. The spread of Coronavirus must be stopped. We must break the human chain; only then the world can protect itself from this disaster. This is why people that belong to the medical field must provide their patients with valuable information. If you are a medical professional, then you must use your social media accounts to share tips and advice on various topics such as:
- Ways to boost the immune system.
- Tips to care for children at home
- Ways to dealing with fear and staying positive
- Cope with insomnia, anxiety and stress
- Tips to pass the time in a healthy way
- General updates
You need to make sure that the information you share is accurate, relevant and empathetic. Although the tone should be serious when talking about such things, judging the current situation, you should mix some lighter content along with it.
If you are in the digital marketing, then remember that you have the power of helping people, and it is your responsibility during this difficult time. So, make the best use of social media and assist people in every way possible.