Since Covid-19 hit the world, people are staying at home more and spending a significant amount of time online. Moreover, this generation believes in new trends on social media. It makes it easy to promote services and products online. The world is also connected online now because many business activities are conducted in the digital space. After the pandemic, traditional marketing is not an option for many companies. Digital marketing trends are gaining more popularity because of this reason. Some of the most popular trends right now are:

Email Marketing

Email marketing is one of the best digital marketing trends that offer the best ROI. Businesses from all industries use email marketing to present their brands to their customers and potential customers. It provides a direct connection between both parties. With the best email marketing strategy, you can lay out your business in front of your customers and let them know about your products and services.

Influencer Marketing

In today’s digital world, influencer marketing has become one of the best forms of digital marketing. It involves using an influencer with a substantial number of followers on several social media platforms. This influencer recommends the products or services of the company to the followers. Influencers are trusted by their followers. Therefore, people are most likely to follow their recommendations. It helps in creating awareness about the company’s products and overall brand. It also helps to build trust.

Pay per click

Pay per click or simply PPC is another digital marketing trend where brands pay money each time someone clicks on their ads. The higher the number of clicks would be, the higher the traffic on the page would be and it would lead to high earnings. In pay per click advertisement, the most commonly used method is search engine advertising. Keywords play a major role in PPC because the website of a company is discoverable each time a person conducts a search related to the business. Companies can use Google Ads to run pay per click campaigns because they help in optimising the number of clicks on a website.

Video marketing

Most people like watching videos more than reading texts or listening to audio. It makes video marketing effective in conveying information about your products. This form of digital marketing can be used on Facebook, Twitter, Instagram, and YouTube because these are video supporting channels. Engaging catchy and appealing videos in marketing campaigns make it easy for a brand to convey its message. People are satisfied with a product or service after watching a video as they can get to know about it in detail. So, companies are now using videos in many ways on different social media platforms.

Voice search

The popularity of voice search is increasing across businesses across almost all industries. It is one of the best digital marketing trends that businesses are using to position themselves in the industries strongly. Voice search makes it easy to search for products online whenever you conduct your search by voice instead of typing.

Use of artificial intelligence (AI)

Artificial intelligence has been gaining popularity over the past few years and it is now being employed by brands to develop a smart campaign. It is also coming up with automated bidding. The use of chatbots for engaging the customers without the buyer and seller directly communicating with one another is a great example of this. Artificial intelligence is undoubtedly going to drive the future of business along with many aspects of our lives.

These digital marketing trends will not only help you to survive through the pandemic but also thrive after it.