Like the rest of the world, the demand for growing businesses online and expanding their presence on an international level is increasing day by day in South Africa. Business owners are now realizing the importance of implementing digital marketing into their marketing strategies. There are plenty of digital marketing agencies that are providing quality services including SEO, social media marketing, and search engine marketing such as Google ads.
Google Ads is a pay-per-click (PPC) advertising platform that allows you to create online ads to reach audiences that are interested in the products and services you offer. Let’s talk about some of the benefits you can get by using this platform to grow your business.
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It gives faster results than SEO
The primary advantage of Google AdWords is that it is more efficient than SEO in certain marketing strategies. Search engine marketing tactics such as SEO and Google AdWords are both used to increase traffic and leads. However, a well-optimized AdWords strategy will help a business get to the desired spot in the search results much faster. Some of the reasons why it is considered more efficient at times are- you can focus on multiple keywords at a time, you have the option to turn the campaign on or off at any time and ads that appear at the top of the page are visible right away. For a rather instant result, Adwords is possibly the best approach you can try.
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Helps you to increase brand awareness
In addition to the traffic, clicks, and conversions, Google AdWords is a great way to let people know about your business. When it comes to SEO, the number of brand name searches and variations also affects your ranking. Raising brand awareness is another reason to promote your brand through search and display advertising.
Enables you to reconnect with the visitors
With Google AdWords, you will get the option to reach the interested audience and potential customers through remarketing features and RLSA campaigns. This is a huge benefit for businesses that are selling products and services online to target interested buyers and convert them into customers.
Can measure the performance easily
Traditional advertisements, such as newspapers, radio, network television, cable television, roadside billboards, and brochures, are extremely difficult to measure. That is why with traditional media it is extremely difficult to measure the ROI. AdWords, on the other hand, provides you with detailed information about the campaign’s results. This includes the number of leads, the best performing keywords, cost per lead, the amount of traffic and more crucial data related to your campaign. This helps in evaluating your ad campaigns more accurately.
Experiment with different bidding strategies
Different bidding strategies in AdWords will help you in maximizing your ROI to another level. There are various bidding strategies including CPC bidding, CPM bidding and CPA bidding for different goals of your campaign.
Using Google AdWords has its own perks from tackling your competitors better, earning more conversions to get easy-to-understand reports and having full control over your campaigns along with the benefits mentioned above.
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