Along with the mass tendency of spending time online, you have probably noticed that the demand for digital marketing skills is in are higher than it used to be in the last decade even. With that, the employment rate is expected to grow as businesses are focusing more on internet advertising than it has ever been.

If you’ve been considering building a career in this industry, it may feel intimidating at first. But you will be able to comprehend the possibilities presented and pick the best option if you have clear and comprehensive information about the job opportunities as a digital marketer in Kolkata.

But before we jump right in, let’s take a look at why digital marketing is becoming so prominent in every sector and the scope of a career in this industry in India.

Importance of digital marketing as a career

With the capability to reach consumers worldwide for promoting services and goods without spending tons, organisations in India are realising it’s potential more and more. Marketers are switching to online platforms for the benefit of advertising their services to a specific target audience, retain existing customers and advertise to potential prospects through remarketing.

Furthermore, ever since the Covid-19 emergency, online marketing has been widely adopted by organisations of all levels. This is because it has proven to be among the most successful ways to execute marketing strategies even when their target customers are stuck at home or located in different parts of the country.

As a result, the scope of this industry has proven to be impressive, especially with the rising popularity of online marketing in every organisation due to the advantages it provides.

Most in-demand digital marketing skills

Digital marketing comprises a vast range of aspects that allows you to choose the one you prefer the most and are comfortable in. As a fresher, it is recommended to master 1-2 skills initially as you can always scale up later to expand your expertise. Following are the ones that are in high demand nowadays and hold greater opportunities to succeed.

• Content Marketing
• Search-engine-optimization
• Pay-per-click
• Copywriting
• Paid Media
• Video Production & Marketing
• Data analytics
• Graphic designing

Top digital marketing job prospects:

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Content marketer

Content marketing entails the creation of web content which can be accomplished through blog articles, newsletters, videos, and social media content, among other options. The prime objective of a content marketer is to generate valuable and relevant content and promote it through appropriate platforms to engage the audience while increasing online visibility.

Search engine optimizer

Search Engine Optimization (SEO) is the process of improving the ranking of a website or page in the SERP. Organic SEO strategies are used to analyse, assess, and optimise web pages to rank higher in the search results. In order to increase website traffic, it is also necessary to promote valuable and relevant content with targeted keywords. Since search engine algorithms are modified frequently, SEO is a constantly evolving environment. As a result, a search engine optimizer must stay up with the newest trends and alterations the search engines are making constantly to stay in the game.

Digital marketing manager

A skilful digital marketing manager is responsible for the overall online presence of a company or brand. Digital marketing managers aim in increasing the ROI and revenue of the company by using various digital marketing platforms to promote the services and goods of the organisation. Managing the marketing department and communicating with the supervisors of the company are the key tasks of a digital marketing manager. Digital marketing managers are also in charge of administering and monitoring overall strategies and campaigns. They are also responsible for bringing together various aspects of digital marketing to make them more profitable and effective.

As a digital marketing manager, you should have at least five years of experience in the field and the appropriate qualifications to support your knowledge.

Must Read: Know How to Excel in your Digital Marketing Career

Search engine marketing specialist

Promoting products and services through paid ads across several search engines and display networks are the primary responsibility of an SEM specialist. If you aren’t intimidated by statistics and have excellent analytical abilities, this might be a perfect fit for you as a career. An SEM Specialist strategizes ad campaigns, targeting, budget, and bidding to make sure that the ad reaches the target audience. As an SEM specialist, you also need to develop enticing ad copies that encourage the viewers to interact with the ads as well as keep an eye on various metrics to make necessary adjustments.

Social media marketer

Social media marketers are responsible for developing a marketing strategy, while generating the content, publishing it, and monitoring important metrics such as reach, engagement, and impressions. To acquire more leads that can ultimately convert into potential buyers one must also learn to run paid ads on various social media channels.

Conclusion 

Digital marketing is increasingly emerging as a lucrative sector with plenty of opportunities and significant professional advancement. Start learning these skills today if you want to be a part of the trendiest sector and secure a promising career in the future.

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