Since Instagram released reels in 2020, it’s kind of changed the way marketers and influencers interact with their target audience. With over 500 million active users on the platform daily, the potential to reach the maximum number of prospects and the target market as a whole cannot be overstated. While the average attention span of an adult has come down to only 8 seconds, the popularity of short-video marketing has skyrocketed. Instagram’s most current features are primarily based on this customer behaviour that has been proven to be the fastest-growing feature across the globe so far.
What exactly are Instagram reels?
If you are familiar with the platform, you must have come across Reels on Instagram, which is arguably the most interactive feature of the application. And if you are still not sure what the hype is all about, in short, Instagram reels are basically 60-second videos that users create to express creativity, take part in current trends, collaborate with the community, and bring brands to life. There are several filters, AR effects, stickers, interactive backgrounds, and more to include in the reels to make them more engaging.
Instagram also offers a dedicated scrollable tab of reels that can be accessed through the reels icon on the home page. Businesses can use this newest app feature in a variety of ways, from interactively sharing the useful features of their products to providing a sneak peek of a new product launch – the possibilities are endless.
As it is evident by the growing phenomenon of the latest trends for reels that users around the world prefer this form of content more than standard videos or blogs, let’s look at the things businesses can take advantage of with reels.
- Have an edge over your competitors
Reels are a relatively new feature, which means they can give you plenty of possibilities to include in your marketing strategies and stay ahead of the game. Reels can be a great way to interact with your target audience in order to increase brand awareness. You may also leverage this approach to showcase how your products are unique from those of your competitors, which in a way influences the conversion rate.
- Increase brand awareness among potential customers
It is common for the general public to be unaware of the products you offer or how they can help them solve a specific problem; in such cases, reels can serve as a short, informative video to spread brand awareness.
- Build trust with your audience
Reels can also serve as a means of offering a hint of personal touch behind the corporate image of your brand. You may share your experiences, challenges, and success stories that can be relevant to your audience, allowing them to connect with your brand on a more personal level and build a form of trust and customer loyalty.
Due to the newness and the versatility of the feature, the potential of Instagram to reel as a powerful marketing tool is undeniable in this era of evolving customer demand.