The pandemic has changed the course of marketing and the way people perceive the necessity of being connected via the internet. Amidst all of this, the importance of a digital marketing career has grown subsequently like never before. We know that hard skills are essential for a successful digital marketing career. But what about the soft skills that set you apart from your competitors once you’ve stepped into the corporate world? Soft skills are something that the majority of digital marketers tend to overlook when starting their careers.

Let’s look at the soft digital marketing skills that employers seek when hiring a digital marketer.

• Adaptability

Digital marketing is one of the very few industries that keeps evolving on a regular basis. From updated algorithms to changing customer behaviour, the career prospects and skills needed to sustain in the domain are also adapting at their own pace.

In such a case, as a marketer, you must stay current on new marketing trends and methods in order to stay ahead of the competition. Being an excellent digital marketer demands that you learn, make mistakes, and adapt to the current trends and changes.

• Social skills

Digital marketing involves different aspects, from SEO and social media to content marketing and lead generation. This means you need to hone your social skills for better communication and collaboration between all the departments. Collaboration is an absolute must for implementing a successful digital marketing strategy – whether you are working in an office or as a freelancer.

• Persuasion skills

Marketing is all about how effectively you persuade the target audience to make a purchase or take an action. It is a skill that competent marketers have in common. Being persuasive means you need to see the bigger picture and experiment with new trends.

• Intuition skills

Many think that intuition is something that comes naturally to a person. But in reality, you can gain and hone this skill through experience too. Digital marketing is a data-driven industry where making decisions needs intuition backed up by information.

Your intuition can only be sharpened when you have a clear and in-depth understanding of your industry and customers. Because in the end, intuition is something that strengthens with better knowledge of a given subject.

• Analytical skills

As a digital marketer, you need to focus on the logical and analytical aspects of the job as well, as this industry relies heavily on evaluating data. Data is the backbone of any digital marketing campaign, without which you cannot evaluate how successful a particular campaign is.

Having analytical skills implies being able to interpret and assess the results of Google Analytics, social media campaigns, and more. This skill can easily be mastered by practising and understanding the tools used for collecting important data for a campaign.

Conclusion

Digital marketing is all about mastering hard skills and upskilling. However, what makes you a great marketer rather than a good marketer is the ability to master the soft skills as well.