this digital age, the internet has become the main platform of marketing. People now can buy or sell anything through the internet from anywhere in the world. However, to make more profit, companies need to market their products well on … Continue reading
In this digital age, creating a strong online presence has become more important than ever. A crucial part of doing this is Search Engine Optimisation or SEO, that helps in optimising the ranking of the website in the search engine … Continue reading
Digital marketing is one of the most effective promotional strategies used by marketers around the world to effectively reach their customers. It employs various methods like SEO, PPC, social media campaigning and other related digital marketing tools to achieve the … Continue reading
As a fresher, acquiring an SEO certificate in your curriculum vitae can provide you many advantages. Besides, there are other benefits you can get from SEO training. Here, the reasons to pursue training in search engine optimisation are discussed: Better … Continue reading
Pay-per-click (PPC) advertising is a unique digital advertising approach which allows advertisers to pay their host when a visitor clicks on their site. When it comes to search engines, advertisers usually bid on search terms that gratify their target market. … Continue reading
Mastering the art of storytelling is a must for any content writer but it is the way optimized keywords are used and placed within the content that makes it worth. From an SEO expert’s standpoint, previously researched keywords need to … Continue reading
SEO professionals might have diverse skills, but there are a few skills which are quite essential and should be present in any aspiring professional. SEO training institutes in Kolkata ensure that professionals do not just develop a deep understanding of … Continue reading
SEO or search engine optimisation involves several activities targeted towards improving the website’s rankings in different search engines like Google and Yahoo. These activities help in not just improving website rankings but also help in enhancing the brand image of … Continue reading
Serving as a giant platform where ideas are being exchanged with a wide reach, social media has emerged as an influencing factor in the digital marketing process. Since the internet has surfaced as the biggest tool for brand marketing and … Continue reading
If you are new to search engine optimisation, chances are you will make more mistakes than a professional. SEO is a complicated line of work, and without any significant experience, you will not be able to achieve success. SEO ranking … Continue reading