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The length of a blog post – What do the experts say?

Wordpress, Blogging, Blogger, Editor

A blog is an informational website or a type of online journal presenting information in the reverse chronological order where the new posts come into view first, at the top. It is also a platform where a group of writers publish their writings and share their views on a particular topic. Blogs are used for several distinct purposes such as:

  • Luring quality traffic to your website
  • Converting the traffic into leads
  • Help consumer queries

Clearly, a blog is an extremely powerful tool in the digital marketing aspect. So let’s come to the main question that is what should be the length of a blog post?

After much research and observation, experts have come to the conclusion that search engines prefer long posts, specifically the posts that are based on solving readers’ issues or struggles.

Why do the experts think long blog posts are ideal for efficient SEO?

1.      Longer content = More backlinks

We all are aware that backlinks are critical for Google rankings. This is because backlinks are the foundation of the PageRank algorithm and there is a positive relationship between backlinks and word count.

This relation is witnessed because longer posts look striking which becomes a reason for people linking to them. But that does not mean you can write any long blog post and get away with it. You must start by knowing how to write valuable articles. This might sound very obvious but it is very critical.

A point to remember is that most people are not going to link to a blog post they have not read and the number of such people will increase if your blog posts are extremely long and take hours and hours to complete reading.

The solution to that inconvenience is to try and keep your blog posts concise, crisp and fluff-free.

2.      Longer content = More organic traffic

Experts have also analysed that there is an adequate amount of positive relation between content length and organic traffic.

Since Google prefers long articles and posts, it brings forward certain convincing reasons to why the positive relation exists, such as:

  • There exists a positive association between backlinks and word counts typically up to 1000 words.
  • Longer content can easily cover many subtopics and can be very detailed. This is also the reason why longer content ranks more for long-tail keywords.
  • Since long articles are detailed and thorough they can consist of a large number of keywords that people may search while googling. This means that you have a higher chance of ranking.

If your article is not thorough and detailed you will not rank high and you will notice your competitive posts beating you to it.

The solution to this is to write articles that consist of only the essential pieces of information. After you have collected all the essential information, then you can go into doing research for subtopics. The easiest way to achieve that is by understanding what the top-ranking blogs are doing and how they are writing their content.

Lastly, to create high-quality long posts that are certain aspects you must check for consistently to attract more readers. The aspects are as follows:

1.      Make use of headings

Headings are very important for the structure of your blog post.They serve two important purposes including representing top to down hierarchy as well as allowing readers to skim through the blog post. Headings also make blog posts very clear and organised making it more enjoyable to read.

2.      Use readable texts

Your blog post should contain readable content which typically means it should have a proper logical line of thought. Readable texts should also lack any kind of surplus vocabulary or sentences. Try to keep down the use of passive voice as well.

3.      Create original content

It definitely becomes difficult to create original content especially when there is so much information already existing on the web. Therefore start focusing on your own style of writing and reflect on what makes your content unique and you will be good to go.

The bottom line is, you must stop worrying about the length of your blog post. Instead try and focus on creating content that is valuable, readable, crisp and to the point, while following SEO best practices. Such articles and blog posts will conveniently attract readers and rank high.

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Facebook Ads or Google Ads – What will you choose?

If you want to make your online business bigger with the coveted digital exposure, the contribution of Facebook Ads and Google Ads cannot be denied. These are two of the most widely used tools that take part in advertising the entire eCommerce industry. When it comes to digital advertising; you may go for PPC campaigns, social media advertisings, or video ads. There are a lot of tools and strategies to use from time to time to make your business grow. Now, if you compare the credibility and benefits between Facebook Ads and Google Ads, you will note the distinctive elements of both with unique aspects.

If you are an entrepreneur and looking for what your business needs for better ranking on search engine results, the first thing you need to analyse the primary differences between Facebook Ads and Google Ads and compare them with the requirements of your business. After that, you can make your choice.

Paid social and paid search

Using Google Ads helps your company with paid search results, while using Facebook Ads provides your company with better social media exposure, which means that new customers are drawn frequently. For example, you need to enter a search query directly on Google when you are looking for a product on service. Then, it will provide you with the results. However, things are different on Facebook.

Facebook Ads

Facebook Icon, Social Media

Facebook is a social media platform where people from all over the world can connect. It is no wonder that billions of people are on Facebook right now. Facebook Ads is the best platform for entrepreneurs who need a substantial amount of lead generation and the desired brand awareness, along with a socially well-built design and recall values. The features that indicate the fundamentals and functionalities of Facebook Ads include –

  • Facebook Ads allows a 25-character headline for the ad with a 135-character ad body.

  • Facebook Ads is diversified in nature. It targets choices according to location, age groups, occupation, language, birthdate, relationship status, education, pages they like, communities they join, and more.

  • Ads appear on the Facebook news feeds of the target audience. Hence, they can see what services or products your company is offering.

  • You can also use graphic representations, images, and relevant videos to make your content catchy and intriguing for the audience to it can engage more people.

Google Ads

Adwords, Seo, Sem, Google, Marketing

Google Ads have some distinctive features that make it different from Facebook Ads. They are –

  • The number of characters in Google Ads is limited to 70 characters.

  • The keyword is the primary target of Google Ads. It is followed by other metrics like target location and language.

  • 72% of the entire search market share is owned by Google and its display campaigns reach almost 80% of internet users worldwide.

  • You can bid on and invest in keywords to display them in the search engine results when users enter a search query regarding any of your products or services.

Final Thoughts

You need to identify the right tool that would work best for your business. If an instant sale is your target and you want to do it by bidding on the most searched keywords, then it may be best to implement Google Ads strategy. On the contrary, Facebook Ads will allow you to display your products and services in front of your target audience via social media posts and shares. Once you are aware of all the unique features and components associated with both digital advertising tools. Evaluate your business requirements closely and go with the one that offers your brand the best exposure.

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Creating Engaging Tweets in Just 280 characters

Twitter is one of the most commonly used social media platforms by most companies to market their brands online. The platform continues to mutate and redefine itself to go with the big changes in the industrial algorithms and comes up with ways so people can make better use of it. It has increased the number of characters from 140 to 280. With the 280 characters usage, you can also market your brand to the public, but you need to be creative for it so you can deliver your message to a wider audience.

Smartphone, Twitter, Mobile Phone

Many people are still struggling to learn to use Twitter the right way and are not aware of the latest updates of the platform. So, here are some tips to take the full advantage of the social media platform by creating precise and direct tweets –

Provide A Brief Illustration Of Your Services And Products

With the previous number of characters of 140, it was difficult for most business owners to define their brand and market the products and services effectively. However, now that the number of characters is 280, you can provide all the required information in a single tweet easily. The audience can understand your brand better with a detailed tweet.

Use Different Patterns In Your Tweets

The new update of Twitter allows users to use patterns in the tweets now. If you think that the traditional ways of tweeting are boring, you can consider patterns. Make sure to be creative while selecting patterns so you send the intended message correctly to your target audience. Using visually attractive patterns is a great way to catch the attention of your audience.

Cover your updates in a single tweet

Using threaded tweets is a very common thing on Twitter and it still exists, but it is better to use a single tween while covering all your updates. The reason behind it is that single tweets issue elaborate information to inform the audience. Moreover, your audience will not have to go through the hassle of checking the threaded tweets for digging more information. So, make sure to include both breaking news and updates on your services and products in a single tweet.

Redirect Your Audience By Using Ctas

You can include interesting CTAs in the tweet to generate more leads. Some of these leads can redirect your followers to your business website. This tool can be used to notify a specific audience by mentioning the users in the audience.

Say Something About Your Company

280 characters are more than enough to let the world know about your company. You should provide a brief and creative story about your company to connect with the audience. Similarly like Facebook, you can use Twitter to build your brand image by tweeting short stories.

Tweet In Many Languages

By using many languages in your tweets, you can reach a wider audience and still save on characters. Thus, it becomes easier to reach people from different races and regions across the world. So, you can establish long-lasting connections with your prospects easily. The latest update of Twitter helps you to achieve this by allowing using multiple languages. So, users do not need to go through the hassle of translating tweets.

Host Quizzes And Trivia

The best way of maintaining a faithful audience and your reputation on any social media platform is by interacting with your followers effectively. Make sure you tweet often and keep your followers updated with trivia and quizzes. It increases the participation of your followers and helps you improve your brand awareness.

Show Your Care About Your Customers

Your customers are the most valuable assets of your company, so, you need to show your care for them. You can communicate with them regularly by creating a support page on the platform. You can also pass important information to your customers through direct messages.

Include Emoticons To Your Tweets

Emoticons have become the global language in the social world. They allow you to use the minimum number of characters to deliver your message to your target audience. An emoticon is worth a thousand words, just like images and videos. It is the best way to draw the attention of your customers.

With the right use of the updates of Twitter, you can engage more people.

Learn more about such hacks & social media tricks – click here

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Securing a digital marketing career post-COVID

Digital, Marketing, Search, Engine

The 2020 pandemic of COVID-19 has massively affected the word in all sectors and industries. The world is shaken, worried, stressed out and looking for ways to deal with it to bring back normalcy to life. It becomes challenging especially when lockdowns and mandatory social distancing is being enforced resulting in most of us staying home and businesses are seizing to operate.

However, the case is quite different in the digital front. Life, during and after the pandemic, in the digital world continues to remain quite the same. This is happening because technology is inspiring possibilities through lifesaving digital marketing careers.

Here is what you need to know about the digital industry-

Technology such as telecom and internet are highly functional sources and digital empowerment is letting a large population of people to work from home, shop, communicate, receive education, entertain themselves, carry out banking, socialising and so much more. Wondering how this is possible? This is because in every turn there is a strong team of digital experts who are working competently to keep our life update. This pandemic may have had quite a few negative impacts on most of our lives but it had a silver lining and that was it uncovered the power of digital excellence in the areas of social media influence, digital marketing, cloud and big data, online tools and businesses, cybersecurity etc.

Many marketers are largely relying on digital marketing as if it were their lifeline as they strategise on generating higher ROI while reducing marketing expenses and growing online customers. For the same reason, digital marketing careers are in demand to regulate the requirement for PPC practitioners, content and SEO experts, digital brand managers, customer relationship management (CRM) and email marketing specialist.

Digital empowerment amidst COVID-

With the pandemic uncovering the power of digital excellence in several areas of social media influence, digital marketing, cloud and big data, cybersecurity etc, the post-pandemic world will amplify the Indian job market for digitally skilled individuals how can work remotely. So much that it has the potential to be much ahead of Latin America, Europe and the Asia-Pacific in the field of digital marketing.

Does that sound fictitious to you? Then here are some facts:

Fact No.1: The growth of digital marketing in India is at a rate of 11% which is leading to ample job opportunities for those with a digital marketing career, certification or degree.

Fact No.2: In the Indian internet industry scope of digital marketing careers will be worth more than $150 billion by the year 2020 according to Goldman Sachs reports.

Fact No.3: 25,000 crore INR was spent on digital advertising in India this financial year.

The bottom line is digital marketing career is letting every individual whether it is a youngster, someone looking to change their careers or even a homemaker to explore various techniques and job-breaks if they have the knowledge of digital marketing. Digital marketing careers are also extremely in demand and highly suitable for most because they fit a wide range of professionals who are technological inclined, creative, analytical and insightful.

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Simple tips for effective YouTube marketing

Youtube, Youtuber, Channel, Marketing, AffiliatesVideo marketing is one of the most promising and uprising strategies in the modern world of the internet. Many businesses even swear by video marketing because it is a type of content which comes with the best ROI. Now when we talk about video marketing you just cannot skip YouTube because it is one of the largest and most popular video hosting websites. But one of the most interesting facts is that even though YouTube marketing offers high ROI, a very small percentage of businesses are on YouTube. This is simply because most businesses do not know how to produce quality video content.

Therefore here are six tips for an effective YouTube marketing strategy that you can utilise and jump into the world of YouTube for a much larger ROI: -

1.      Quality content creation: To figure out what kind of content is quality the first thing you must understand is why people interact with video content more than any other type of content. This is because videos turn out to be more engaging and personal when compared to e-books, blogs or other types of content. So what you can pick from this fact is that you must create interesting content that is very captivating and engaging for your audience. Make sure the video content is mostly positive in nature or educational.

2.      Link back to your website: This tip may sound very simple and easy but is one of the most important things to do. Do not forget to link your YouTube channel back to your website to gain heavy traffic. When you run a YouTube channel your followers want to know father about you. Therefore linking back to your website will allow your followers to learn more about you and potentially turn into your clients or customers.

3.      Partner with other YouTubers: YouTube is the land of famous personalities called the YouTubers. These personalities have a massive following on YouTube. One of the best ways to increase your reach and spread the awareness of your organisation or business is by partnering or collaborating with these big names. But do make sure that you approach YouTubers that make videos very similar or related to your industry or products and services. This way you will be able to focus on the right kind of audience and the cross exposure is both lucrative and organic.

4.      Be consistent: Consistency is Important for success. This applies to YouTube as well. Most businesses find it very hard to maintain a YouTube channel because they can’t maintain consistency. This often happens because videos can take up a lot of production costs, time, demands editing skills etc which seems like a lot when compared to blogs or e-books. To make it big in YouTube, you have to be consistent just like any other marketing requires you to give your all, consistently.

There is no better time than now to be on YouTube especially for the growth of your business. Be patient and consistently create quality content and you will soon see results.

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Free SEO Tools That You Must Exploit Right Now

Seo, Abbreviation, Acronym, Backlink, Blog, BuildingWhen it comes to SEO most professionals and even others need to carry out a lot of SEO tasks in the shortest amount of time. And that is best achieved with the help of tools. Tools are the best friends of most smart and savvy marketers since they help to complete tasks and targets in the least amount of time and with close to perfection and reduced errors. Therefore SEO tools are an indispensable part of marketers. But they often can be expensive and if you are on a budget it can be a struggle. But there are many high-quality SEO tools available for you to exploit for free right away.

Here are some of the SEO tools that you can avail for free: -

1.      Google Analytics

It is quite impossible to begin talking about Search Engine Optimization tools without the mention of Google Analytics. If you are not utilizing this beautiful and high-quality SEO yet, do not waste any further time and start exploiting it as soon as possible. No other tool does it like Google Analytics. It is very detailed and informative in nature. It also sounds about right to use a Google tool to work around the most popular and highly used search engine which is Google.

2.      Keyword Planner

Keyword Planner is another SEO tool by Google. It is safe to say that Google has one of the best sets of SEO tools for you. The Keyword Planner is used for all kind of keyword researches. It allows you to search for new keywords and ad group ideas, get traffic estimates for a list of keywords, multiply keyword list to get new keyword ideas and more.

3.      SEOWorkers Analysis Tool

SEOWorkers Analysis Tool is a quick and detailed report generator of any website being visited. All you have to do is plug in a website URL and you obtain an informative report in the shortest period of time possible. One of the things that make this tool stand out is that it not shows you all the SEO data that is important but also teaches you about SEO through detailed discussions and educational videos. This is a huge advantage for SEO people who have just started out.

4.      Ahref’s Backlink Checker

This tool is a feel backlink checker that allows you to check up to 100 top links pointing to any website. It is highly recommended for its fast speed when it comes to generating results within seconds. Ahref’s Backlink Checker is also capable of showing you the anchor text and domain rating.

5.      Answer the Public

Answer the Public is a great SEO tool since it obtains Google auto-completequeries or searches in bulk and split them into separate lists. The lists are typically made in accordance with how the searches or queries start. For example, all searches that begin with the word “are” are kept in one list while searches that being with “can” are kept in another list and so on. This proves beneficial when it comes to understanding what the population on the internet is searching or asking on Google.

6.      MozBar

When it comes to Search Engine Optimisation there is much to do with knowing the right information and things. MozBar does exactly that by helping you gain access to the right things and information at a glance. MozBar tool is essential for you in order to generate an instant report on the website being visited. It offers you with three main data categories, namely link data, page elements and page attributes.

7.      WooRank

While it also analyses any website and generates a quick report, WookRank is another efficient free SEO tool that is highly capable of providing useful insight into some of the most imperceptible information. Some of the things you get to enjoy include geodata, social shareability, mobile rendering mobile load time etc.

These are just seven of the most effective and important free SEO tools that you must exploit for the success of your business or campaign. Some of these tools also have elements that are paid or paid versions. You can always opt for the paid features or versions ones you have figured out how well a specific tool works for you while on a free trial.

Wondering how to use these tools? Get trained in SEO – contact us Now!

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Changing Strategies of Digital Marketing during Coronavirus

We are going through the global crisis caused by the coronavirus for a few months. We all are staying at home to prevent the spread of infection. Considering things that are happening out there, home quarantine has become the safest way to deal with COVID-19.

Corona, Virus, Mask, World Pandemic

In such circumstances, you must be in stress about your business. You have been forced to shut the door of your business. Is not it? However, it is high time to keep your customers more engaged than ever before. Changing digital marketing strategies during this crisis will ensure your sustainability in the market.

Here enlisted are some dos and don’ts for your marketing strategies now.

Dos for Digital Marketing during This Period:

Marketing, Business, Board, Thumb, High

Think of Social Media Strategy- Since people are staying at home, with or without their job, they are getting more active on social media than ever. So, what are you thinking? It is your time to rely on new techniques such as finding the right posts to present to your target customers. There are so many people at home, who are spending time online – you might get the traffic you are looking forward to.

Increase Presence in Owned Media- Your business has been already affected by the effects of COVID-19. To give a new facet to your business, now you need to refocus on the owned media like email, blog and organic SEO. It is time to keep going on with the keyword research and apply the top searched terms in the content. Turn it into an advantage that people are at home and give them some informative and engaging content through SEO.

Continue with All Paid Advertising- You may think that paid advertisements are useless during this pandemic while reassessing marketing strategies. You may think of minimizing costs, as your business is running out of the revenues. However, it is not a good idea to exclude paid advertising from the current digital marketing strategy. Remember, within a few months or weeks, we will get back to the normal lives again. Then, without paid advertising, you will be left behind. Also, keep in mind that your target audiences are still looking for your services. In addition, you need to be a bit creative at this point. For your reference, a few restaurants are delivering foods on discount to encourage people staying at home. Take a look at them try to get inspired.

Don’ts for Digital Marketing during This Period:      

Corona, Coronavirus, Virus, Covid-19                              

Do Not Take Email Marketing lightly- Do you have a lot of subscribers? You can follow-up them with a strong email campaign. An insight into how your customers are doing and providing them with some rays of hope is important at this time. Your campaigns may include how they can stay safe, tips to avoid the spread of coronavirus and more like these. Besides, you can also prepare a set of email campaigns as an upcoming promotional strategy.

Do Not Forget Hashtag Strategy- Hashtag plays an important role in social media posts to reach customers. Usually, businesses need to add some hashtags relevant to the brand or products. However, in this global health crisis, you can share some knowledge regarding coronavirus safety by adding hashtags like #coronavirus, #staysafe, #stayhealthy, #socialdistancing, #quarantine etc.

Do Not Give up with Consistency in Posts- Even if your business is closed right now, you should not give up posting on social media page or blog. Coronavirus has the power to affect your physical presence, but it should not affect your web presence. Maintain the consistency and keep posting for your followers and potential customers.

Do Not Hesitate to Ask for Help- You might have own digital marketing strategies to promote your business but reassessing your strategies in this crisis on your own is a daunting task. Instead, if you get help from an experienced team of professionals, they can help you immensely by setting new strategies. They will handle the crisis professionally and get your business out of the risk.

Overall, you need to make home quarantine an advantage to your business. Continue with blogging, brushing up old posts and add some relevance to your posts in regard to this time. Do keyword research to know your customer behavior. You can certainly overcome the impact of coronavirus along with the entire globe.

Read: Using Social Media During Pandemic

 

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How To Use Social Media And Digital Marketing To Help People During Pandemic

The terror of COVID-19 is only getting larger every day, and the whole world is suffering is anxious. It is very important to take the right steps to stop the spread of the Coronavirus. However, it may not be very easy because as always, wrong information is circulating through social media and confusing the public.

Corona, Coronavirus, Virus, Covid-19

So, it is important that the hospitals, doctors and healthcare marketers also learn the right use of social media so they can help the people during this pandemic. This is how you can do this:

Social distancing is priority one

Let’s face it; people take things seriously when they are on social media. People have a tendency to do what is forbidden, and, sadly, they are being irresponsible during this crisis as well. However, if social influencers with many followers say something, then more people will listen to it. Recently, a surgeon general in the US wanted Kylie Jenner to use her influence, and she responded to it. Jenner shared her thoughts on the importance of social distance on Instagram, and it reached her millions of followers.

Covid-19, Coronavirus, Distance

Now, if a social influencer can do this, then why not medical professionals. A lot of misinformation is present right now and people do not know what to follow. This is the time to share your knowledge through social media. Indeed, doctors or nurses do not have a wide social media following. However, they still have a huge influence on people only because they are professionals and have the right knowledge about the situation.

You should use all social media channels, including Facebook, Twitter and Instagram. You can also mail important information to your friends and family. Professional healthcare marketers, on the other hand, have great potential of educating people through scale. They can update the website of the organisation, as well as several organic social media properties with important tips and updates. It is also a great option to work with the leadership so the marketer can encourage his doctors and other medical staff to share their thoughts on their social media accounts as well. Go for social media advertising and PPC advertising to reach millions of community first, and then you can start helping them.

Symptoms Are to Be Taken Seriously

Now, it is common for people to catch a cold, but that does not mean that they have COVID-19. While things are getting out of control, it is easy for people to get scared. If a person starts having some symptoms, then he may wonder what to do next. So, a social marketer must guide them the right way. When people have questions, they will look for the answers online.

Coronavirus, Virus, Mask, Corona

So, you should help them by providing the common information they need, such as:

  • The symptoms of Coronavirus and the right time for a medical test
  • The places for medical test
  • Ways to avoid infecting others
  • Hospitals with the infrastructure and ability to take new COVID-19 patients
  • The risks of transmission of Coronavirus

All hospitals and healthcare organisations must already have these pieces of information on their websites by now. If you are the in-charge of one, and the website does not have this information, then update it immediately and publish blogs as well. If you do not have a website, then spread them through your social media accounts so more people can access them.

Prevention Is Better Than Cure

Hand Disinfection, Disinfection

Everyone will agree that it is always better to prevent a disease then being affected by it and getting treatment. Especially, when it comes to the COVID-19 crisis, it seems that prevention is the only cure for us. The spread of Coronavirus must be stopped. We must break the human chain; only then the world can protect itself from this disaster. This is why people that belong to the medical field must provide their patients with valuable information. If you are a medical professional, then you must use your social media accounts to share tips and advice on various topics such as:

  • Ways to boost the immune system.
  • Tips to care for children at home
  • Ways to dealing with fear and staying positive
  • Cope with insomnia, anxiety and stress
  • Tips to pass the time in a healthy way
  • General updates

You need to make sure that the information you share is accurate, relevant and empathetic. Although the tone should be serious when talking about such things, judging the current situation, you should mix some lighter content along with it.

If you are in the digital marketing, then remember that you have the power of helping people, and it is your responsibility during this difficult time. So, make the best use of social media and assist people in every way possible.

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Reasons why digital marketing is so successful

Digital Marketing 2

With the flourishing world of technology and economy both small and big businesses are equally striving hard to be the best and most successful. Most businesses are going online in some form or the other in order to keep up with the digital marketing world and to stay relevant. And this is a result of the success of digital marketing. Whether you wish to build a career in digital marketing or wish to grow your personal small scale business while basking in the success of digital marketing, you can always register under any renowned digital marketing company that offers quality digital marketing course in Kolkata. Go on incorporate the learnt skills to grow yourself, your careers and businesses.

Below are some of the main reasons why digital marketing has become successful and continues to flourish: -

  • Very Targeted: When compared to traditional marketing digital marketing is much more targeted which proves to be more successful and brings in conversions. This is possible because digital marketing helps you dissect huge target groups or demographics into super-specific groups that when targeted has a large scope of conversion. Such specific targeting is relevance based which makes conversion more of a possibility than general advertisements and marketing. The relevance plays a huge role in the decision making of the targeted person, group or demographic.
  • Cheaper and cost-efficient when compared to traditional marketing: Whether you are a small business are a big one, digital marketing is very cost-efficient for you when compared to traditional marketing. This is possible because digital marketing requires internet and other specific apps and tools depending on your requirement and type of business instead of huge production budgets to film ads and broadcast on televisions or but or rent out huge advertisement boards and hoardings. This makes it convenient for small businesses that have little budgets and resources and the bigger businesses enjoy savings.
  •  Scalable and advanced analytics: When you incorporate digital marketing and put out an advertisement you have the ability to scale its results and study the insights and analytics for future betterments. The in detail analytics offer you detailed information regarding what kind of demographic has responded to your ad, what target group resulted in conversion and more. This information makes it easier to retarget the right audience.
  • Better Reach: Digital marketing has many reasons that add to its success and one of them is better reach. This is possible because every digital marketing attempt is carried out on the internet, the place where most modern age people spend their money and time. People spend a lot of their time on social media platforms and reading blogs and news reports while spending money on online stores etc. It only seems reasonable and smart that businesses are targeting these online platforms for marketing which makes their reach widespread due to the massive population dedicating their time and money on the internet.
  • Promotes equality for all types of businesses: In general, one would think it is much harder for small start-ups and personal businesses to boom when in competition with larger and more recognised brands and industries. And it is true but not when it comes to digital marketing. Digital marketing levels the playing field for smaller and lesser recognised businesses. This is possible because irrespective of the size and financial budget of a company if they have access to the internet their marketing campaigns have the same reach and access to platforms as the larger businesses do.

Online is where your potential clients and customers are which is why it seems impossible to succeed without the incorporation of digital marketing. Its indispensability has resulted in its success which is here to stay. If you wish to learn the ropes of the world of digital marketing, you can easily apply to any reputed digital marketing course in Kolkata.

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Effective SEO Strategies to Improve the Rankings of your Website

There are billions of searches on search engines every single day. How do you think your business is going to come up on these results?

To improve your business ranking on search engines, good SEO strategies are necessary and need to be applied. Effective Internet marketing is the ultimate answer to making a business successful in the present world.

Search Engine Optimization, Seo

SEO professionals utilise a number of SEO strategies to promote their business and improve its rank.

  • Keyword optimisation: Keywords are crucial for improving SEO rankings of a website. SEO professionals start by keyword research based on the products and services provided by the website and google searches of the targeted audience. Once the keywords are determined, they are used for the company name to appear on google search results.

  • Quality content writing: Contents relevant to your products and services is a useful tool for grabbing your audience’s attention. SEO content writers create useful and meaningful contents to increase the dwell time on your website. It refers to the amount of time that a visitor spends on a website. Dwell time effects organic SEO ranking.

  • Header tags: Your targeted audience will spend more time only when the content on your page seems attractive and interesting enough to read. Header tag is a useful feature to fulfil this purpose. Internet marketing experts break content into sections and add meaningful meta descriptions to them, which makes it easy for the readers to understand.

  • Meta descriptions: The meta description is a short description of a website and its services. Viewers can see it when the website comes up in google search results. It is essential to create a meta description with care because it is what piques the interest of the audience before they even visit the website. SEO professionals specialise in writing a compact meta description that covers company introduction and important details.

  • Outbound links: Using outbound links are another effective SEO strategy that is used for boosting website ranking. Linking your website to authoritative sources not only increases the relevance of the content on your website but it also wins the trust of Google as an important website, which also boosts per visit time of your audience.

  • Blogs: Search engines like Google consider a website as a source of information for people. A website is acknowledged more as a source when it has more indexed pages. This is what blogging does, it increases your website’s indexed pages. So, blogging is great for securing your SEO ranking and achieving a positive return on investment.

  • Readability of the website: The website needs to be easily readable to attract more audience and keep them engaged for a long time. If the content of the website is not readable then the viewers wouldn’t read them. To boost readability, content writers ensure that they use simple simple words, short sentences, active voice, different fonts, short paragraphs, headings, bullet points and more.

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