Why Companies Choose To Hire Digital Marketing Managers

Digital marketing has taken up a huge role in the world of business. Most business owners prefer promoting their products or services online through digital platforms where one might not have that knowledge of how to grow a successful business online. This is where a digital marketing manager is needed. So here are 5 reasons to hire a digital marketing manager for a successful business online.

1. Saves time and money

While running a business, you cannot look into every matter that comes in the way of business growth. Hiring an expert will always help to reduce cost and time. An expert will always show you the right direction where you can invest both time and money for the benefit of your business rather than investing in different areas with zero outcomes.

2.      Knowledge about SEO and the search world

A digital marketing manager has proper knowledge and understanding of the search world. Knowledge about SEO rules also helps a brand or company to get found easily over the internet. If a brand or company gets found easily over the internet, it will be easier for consumers to interact with that brand, about their products and services which will help them to grow easily.

3.      Helps to create new growth strategies

The market is filled with millions of brands and companies, all of them trying to create a mark in the business world. To stand out, a digital marketing manager can help to create new and creative strategies which help a brand to grow in no time and in a unique way.

4.      Knowledge about social media platforms

Social media platforms play an important role in promoting any brand or connecting to consumers. Social media not only helps to promote any product or services through ads but also helps to collect reviews about any products or services. A digital marketing manager has proper knowledge about how to use social media as an advantage to grow any business or promote any product or service.

5.      Measures the ROI of marketing

Investing in various digital channels might not give proper results. Without the proper knowledge, investing in different channels might be fatal for a business as there won’t be any guaranteed return of any results after any investment. A digital marketing manager will help to define KPI for each channel and keep a track of the performance. They also create a digital dashboard that shows the result of the digital investment which helps to measure how the digital campaign worked out. This data will help to rectify any previous errors and improve the process for future marketing strategies, thus providing knowledge of where the brand or company stands in the market.

Hiring a digital marketing manager will definitely help to improve any growing business to reach the top level. The constantly evolving digital world is moving at a high speed. To catch up with this business world, a digital marketing manager will prove to be useful in the team thus helping to grow a small business to a bigger brand.


Posted in Digital Marketing | Tagged | Leave a comment

How Effective SEO Strategies Can Help in Increasing Sales

One of the most essential factors in determining whether or not your e-commerce website is gaining success is your Google visibility. Before engaging in a sales interaction, nearly 70% of clients use an online search engine to make their purchasing decisions. As a result, e-commerce SEO recommendations are critical for companies looking to increase their sales online. If customers won’t be able find your e-commerce store online, your online presence will be of no use. That is where SEO plays an important role by improving your e-commerce website’s search engine presence, resulting in increased traffic and conversion rates.

Let us now take you through some of the most used SEO tips that would help boost up your E-Commerce Sales.

Generate Brand Awareness via Non-Branded Keywords

Branded keywords helps to convert better as the customers targeted over there are mostly looking out for your company. But, the downside of branded keywords is that they won’t help you expand your customer base. SEO helps to let customers know about your e-commerce brand. As many customers get to know about your brand, your sales would automatically boost up. Existing consumers who rediscover your content through organic search will remember you if you utilize non-branded keywords.

Optimize Your Business Listings

It’s difficult to rank high in the search results when there are so many competitors. Yet, there is one aspect of SEO that you can employ to drastically improve where your business shows in search results, i.e., via Local SEO.

You should optimize the following local business listing points:

  • Put your business info on Google My Business
  • Optimize it so that users can easily find your business
  • Schedule your business hours
  • Add relevant and high-quality photos related to your business
  • Stay active and respond to customers queries
  • Sign up for a local listing service

Create Informative Content

Creating content is necessary even if your website is an e-commerce store. The most efficient strategy to generate exposure and qualified organic traffic is to optimise publishing content. The more blog entries you have on your site, the more traffic you’ll get from search engines.

Use Social Media to Reach More Customers

Be it an e-commerce business or any other, social media plays a huge role in the growth of any kind of business. Integrating your e-commerce site with social media platforms like Facebook or Twitter is a good way to reach more customers globally. Users visiting your website can ‘Like’ your page, which eventually will lead your e-commerce website to more exposure. Active participation on social media will aid in the development of a relationship with potential clients.

Optimize Your Product Pages

The content on your website’s product pages is critical for the success of your SEO campaign. When you have thousands of items with comparable features, it’s challenging to make your product’s description stand out in new ways. You may achieve it by optimising every aspect of your online content, including H1s, Meta Titles, and Meta Descriptions.


SEO plays an important role in almost every aspect of helping your online business grow. Be it generating traffic or boosting up your sales. So think no more and start bringing more traffic using optimized SEO.

To learn SEO strategies or to know how SEO training can help your career, contact us.

Posted in SEO Training Kolkata | Leave a comment

Top 5 Social Media Marketing Trends That Might Rule 2022

As digital marketing has grown over the past decade, social media has not only endured but has evolved each year to maintain its position as one of the most potent platforms in modern marketing. Even though social media holds a lot of promise, it is not without its challenges. Constant upgrades, tough competition, and rapid market developments, as well as consumer preferences, privacy rules, and, of course, technology, all collide in a melting pot that is both annoying and powerful.

In this article, we bring you a list of social media marketing trends to help you stay on top of what you need to know about social media marketing in 2021.

Conversational Marketing is expected to Become Increasingly Essential

Conversational marketing attempts to assist business owners/marketers in building one-on-one relationships with their consumers and prospects. The theory is that providing individualised service makes consumers and buyers feel appreciated and leaves a positive brand impression in their minds. Furthermore, it enables organisations to better understand and assist their clients.

Utilisation of Podcasting

Podcasts have exploded in popularity in recent years, with many individuals listening on a regular basis. Because these podcasts allow people to communicate in a convenient format, the global pandemic is likely to have had an impact on their popularity. These corporate social media trends are simple and inexpensive to create, using only a few pieces of basic software and your smartphone.

Live Streams Becomes more Popular

Many businesses went digital to maintain social distance and prevent the spread of COVID-19 during the worldwide health crisis of 2020. Face-to-face meetings were replaced by Zoom conferences, and live performances were replaced by live streams. As a result, the adoption of live-streaming features on social media has increased. People have grown accustomed to being able to connect with businesses live without ever leaving their homes and this situation will continue to evolve in 2021. As a result, live streaming is yet another trend that you should be aware of.

The Popularity of Social Media Groups

Several public groups on platforms such as LinkedIn, Facebook, and Twitter can be a valuable resource for your company’s growth. These social media marketing trends are a great way to acquire ideas and insights from your target audience. It also contributes to the formation of a brand community and increases brand loyalty. Building and managing a group takes time and effort, but the results are worth it in the end.

Virtual Reality is the New Hype

People are looking for more meaningful virtual contacts in the midst of stay-at-home directives and the necessity for social distancing. One of the current technological advances that can supply them with those encounters is virtual reality (VR). When you interact with people through virtual reality, you get the feeling that you’re truly there with them, even if they’re halfway around the world. This is the type of encounter that people require when they must socially distance themselves.


Social media platforms have become increasingly important for digital marketing services in recent years. By following the above list of top trends for marketing on social networks, businesses can remain afloat in the online business sector.

Posted in Digital Marketing, Google, Social Media, Uncategorized | Comments Off

What are the responsibilities of a digital marketing professional?

The word “digital marketing” has become the new trend in the market. Almost everyone has heard about this term at least once or twice. The only difference is whether they are aware of the exact use or not. The most booming career option available in the current scenario is nothing but a digital marketing professional. Covid-19 has adversely affected the job market for several people. One of the sole reasons is that of lockdown and complete cutout on social engagement. This created a virtual office atmosphere via work from home basis.

One sector that has not encountered a drastic change in employment is digital marketing. You only need the creative mind of the professional and their laptop for the work. If you get a course done in this field, you will surely be able to use it in some way or another. We have enlisted some of the responsibilities and job roles for digital marketers in marketing companies to name a few.

Must Read: Digital Marketing as a Career Option for Women

Digital marketing executive

The main responsibility of an executive is to look for differentiated marketing strategies that could be used in an organization. Mostly, the executive is dependent on executing innovative campaign ideas and engaging content for the company’s website. They are directly responsible for the organization’s website and digital customer interaction. They also manage social media like Facebook, Instagram, Google Plus, and Twitter. It is almost that the executives are the digital frontline workers for the company. Executives also have to track down the website’s traffic and analyze the reason for low engagements, if any.

Digital marketing manager

Do you love spending time on social media platforms, participating in the latest trends? If yes, this role is perfect for you. The primary work of a digital marketing manager is to ensure that the acknowledgement of the new brand is available in the digital space. They implement, develop and effectively manage the campaigns of a company. They also handle the entire promotional aspect with new engaging content. One thing that any company cannot survive without is lead generation. In this case, the manager takes the tough work to ensure better leads regularly. The manager itself also generates Site-oriented traffic, use of web analytics tools, and email marketing.

Must Read: How to Become a Digital Marketing Manager

SEO Executive

Traffic generation and user engagement are what make a page the best in Google. If customers can’t reach your page after searching on google, it might be because the content is not engaging enough. This is where you need an SEO executive. An SEO can rightly rank a website page for a company and increase the traffic of the website. The entire market realizes the need for SEO regularly, and the demand for the same is increasing.

Any degree holder can indeed apply for the position of SEO executive. But a specific degree in digital marketing will always work as a plus point for getting an SEO job. SEO mainly conducts the on and off-site client analysis with performance reports from google analytics. It is also one of SEO’s duties to be aware of the latest Google algorithm. Lastly, they also ensure proper keyword search strategies.

Must Read: Digital Marketing Course – Why You Need to Enrol


Posted in Career Options, Digital Marketing, SEO Training Kolkata | Comments Off

5 Reasons to enroll for a digital marketing course in Kolkata

Are you confused about your career and looking for a promising field to head start? If yes, you need to enrol yourself in a digital marketing course as soon as possible. Now, you might be wondering why digital marketing is out of all the courses. Well, the answer is as simple as the question. Digital marketing is currently the most promising career option one could invest in with flexible opportunities.

The use of the internet and the management of the same have considerably evolved. Doing a digital marketing course will help you pave a path for yourself with sure shot success. Every advertisement you see on the internet or content you read is someway or other linked to digital marketing only. To break it down more evenly, we have listed some of the best reasons it is the best course in Kolkata.

Consistent high demand in the market

When you enrol yourself in digital marketing, it provides you with the opportunity to promote a product online. It sounds like an easy job, but there are several tactics that you need to learn for the same. Daily a new business pops up here and there. Now, any business, irrespective of its size, needs perfect marketers to sell its products. This is where the need of digital marketing students is needed. The demand for a digital marketer is high in the market in comparison to professional availability. Thereby, once you do the course, it will rarely leave you jobless.

Superior career growth

The growth prospect is the highest in the current digital marketing field. Demand for a professional and skilful digital marketer will keep rising in the near future. This consistent rise in demand is because of the faster economic development of online presence than offline. Students enrolling themselves for digital marketing courses will be the new generation of marketers with the best digital development techniques. Nowadays, each company is aware of the differentiated benefits of the internet and social media. Definite use of these platforms with digital marketers will help them to reach a larger audience.

Higher salary value

Are you Tired of getting peanuts for the hard work that you do in your office? Switch your career once and for all by learning digital marketing. The pay value for a digital marketer is quite high in comparison with several respectable jobs. It has been identified that digital marketers roughly earn somewhere around five to ten lakh per year. Sounds great, right? Well, a little more money can never be enough. But you will be surprised to know that the promotion that you get from experience in this field is also very high.

Easy to start career option

This is the best reason why digital marketing is the new pathway to success. It is one of the easiest career options to follow without a specific degree, unlike other fields like engineering and medicine, where you need a degree for enrollment. In digital marketing, you need your passion for following the latest marketing techniques and practices. You don’t need to go to a college to gain the degree, just enroll yourself in a trusted course, and you are done.

Interesting job profile with full of variety:

Working in the field of digital marketing will never give you a moment of dullness. Every second, the entire statistics are changing based on the need. Could you imagine using google assistant on a voice-over in 2011? No, right? Well, the internet has truly evolved the way of working to a certain level.

Must Read: How to Start Your Digital Marketing Career


Posted in Career Options, Digital Marketing, SEO Training Kolkata | Comments Off

Top Social Media Platforms to Use for Your Website Branding – Learn Social Media Marketing

Any social media platform is a perfect place for businesses to reach a wide number of customers all around the world and also to easily promote their services online. Once you know the specifics, it’s easy to see why almost all corporate and consumer marketers agree that social media is critical for their brand growth. If you have a business along with an official website, you would want to let every potential customer know about your website’s online presence.

This is where social media platforms play a huge role as it promotes your website among every visitor in the web. Marketers rank brand awareness as their first priority, and social media networks provide a one-to-many option for spreading the word about your goods and services.

There are many social media platforms that can help with the branding and promotion of your business and eventually help the customers get to know about your business website. Some of the top social media platforms perfect for website branding are:


Facebook is considered as the most popular social media platform to date. Facebook’s platform assists businesses in concentrating their social media marketing efforts on a certain market demographic. Brands can reach users through groups, pages, and advertising as there are 1.84 billion daily active users on Facebook. Facebook’s algorithm favours content those appeals to your target demographic. Facebook has a wide range of features that would help your business reach more customers worldwide.


Twitter is one of the most popular social media platforms for the newest news and trends. Users can provide essential information with limited characters in tweets. Twitter can be classified as an ideal social media marketing tool for start-ups, small, medium, and large businesses. Companies can keep their customers informed about newly launched products as they become available. The more updates you tweet about your company, the more customers would prefer to check it out.


Instagram is a popular photo and video-sharing social media platform with a user base of more than 800 million. Instagram advertising is frequently used to increase brand awareness and generate new leads. Instagram is primarily used in online shopping stores because it is simple to put up a shop with your products on Instagram’s shopping platform. With built-in tools like stories and reels, advertising becomes enjoyable and simple. The opportunity to go live is also appealing since it instils in customers a sense of urgency. The more your business is active on Instagram, the more followers you will get.

Must Read: Instagram Marketing Tips


YouTube is a video-sharing platform where you can upload content related to your business and it can be viewed by millions of users on YouTube. The more users check your video, the more chances of your business being recognised globally increases. If your content is compelling and informative, your subscribers might even share your video on their social media platforms so that more people can know about your brand.


Pinterest makes the most of its content by using pins and boards. Business in Pinterest generally uses images and infographics to raise brand awareness. Customers will utilise category searches to locate your brand, so make sure you choose the proper category to boost up your brand. With some careful tagging, your business can earn organic traffic from any user searches that involve the keywords chosen for a photo.


You must assess what is best for your business, irrespective of the size of the social media network. If you have great marketing content but are looking for specific platforms, then social media is the place you should go.

Posted in Career Options, Digital Marketing, Social Media | Comments Off

Learn Facebook Marketing Tactics for Your Brand – Learn Digital Marketing

Marketing your products or services is the first step to reach your potential customers and letting people know about your products. There are many ways to market your products. You can try offline marketing or even online marketing. When someone thinks about doing online marketing, the first option that comes to mind is Facebook marketing. As a social media platform, Facebook is the first platform that completely changed the overall aspect of social media marketing.

So, if you also want to start your own business and want to utilize Facebook marketing, here are 7 tips that you can follow to grow through Facebook.

Begin With Creating an Informative and Attractive Page

Your business page would be the front face of your business. That is the first place where your customers would first look. You need to create an informative and attractive page so that when a customer visits your page, he/she can get proper information about your business, what you deal with and other queries. You need to add key information about your business so that everyone can know what your business all about is.

Set a Goal for Your Business

The first and foremost step to execute perfect marketing is to set the right goal. Setting a goal for your business is an important factor to make sure that your Facebook marketing strategy would go smoothly. Once you have a goal set for your business, apply it through Facebook’s marketing platform and see your business expand.

Generate Strategic and Informative Posts for Your Business

Now, as your business page has been set up, the next step would be to start creating informative and attractive posts and put them up on your business page. Try to be active on Facebook and post content regularly on your page. Give information about your products or services, interact with users who comments on your posts, organise Q/A’s regarding your business and so on.

Give Your Customers a Seamless User Experience

Create a unified user experience that guides users through a logical journey. If you want to encourage users to go shopping for the sale you are organising, direct them to the sale page. If you’re advertising newsletter sign-ups, take them to the registration page. Don’t make users search for the activity you’re asking them to perform, simply direct them to the page you want.

Utilize Remarketing Tactics

It’s not always a sensible idea to focus all of your efforts on converting a user at the initial point of contact. Once a person has been informed about your brand and has made an active decision that it is something they are interested in, they are far more likely to convert. You can reach out to users who have previously interacted with your brand using Facebook’s ad platform’s remarketing capabilities. You’ll stay top of mind when you interact with them again if you serve an ad to existing users as they scroll around Facebook.

Optimize Your Page on a Regular Basis

It’s important to track the results of your social media marketing activities (both paid and organic) on a frequent basis in order to increase their efficacy and efficiency. You’ll get the highest return on your ad budget and increase the success of your entire Facebook operations by learning what works and what doesn’t.

Create a Customized Page URL

Your Facebook business page’s URL is a free branding opportunity. Make sure it’s consistent with the rest of your social media accounts and your website. Your URL should be easily recognisable as your brand. If you can’t get a URL that exactly fits your brand name, try to come up with something that is still relevant and easily recognisable.


Facebook marketing is an amazing way to boost up your business reach and get recognised socially. Use the above mentioned tips carefully and see your business grow within days.




Posted in Digital Marketing, PPC training, SEO Training Kolkata, Social Media | Comments Off

Thinking About a YouTube Career? Then Learning SEO is a Must for You

The technique of increasing the search engine’s qualitative and quantitative traffic to a website or a web page is usually achieved with the help of SEO. SEO mainly focuses on unpaid traffic that can come from a variety of sources, including searching of pictures, videos, academics, and news as well as industry-specific vertical search engines. With a total count of more than 2 billion users and over 500 minutes of content published every minute, YouTube is the second most popular search engine.

The rate of YouTube success stories begins with compelling content, but it is only half of the said journey. Brands can reach a bigger audience and increase the online presence and engagement of videos by employing SEO tactics.

New Video Content Ideas are Generated via SEO

The analysis of keywords is the initial step in YouTube SEO. Video ideas can be influenced by the most searched statistics. SEO tools provide YouTube searched data to assist SEOs and help the content creators in capturing consumer interests and providing an approximate idea of what is being searched on YouTube by most of the viewers.

Video Engagement Metrics

Views on a particular video, subscriptions rate of a channel, like on the videos, comments on the videos, and total watched time all fall under the engagement metrics that determine how a video gets ranked on the YouTube platform. A video with high engagement metrics will have a higher rank than the one with lower engagement metrics. The attributes of different videos like the title, transcript, description, and tags are well determined by YouTube. These metrics are optimized by YouTube SEO, allowing the video to get found for relevant searches with the help of keywords.

Assists in Marketing

YouTube is also used as a marketing platform by a variety of creators mainly to outstate their start-ups or small businesses. Many channels put up review videos where the creator reviews a product. These are the most paid reviews that help the business to be showcased to a larger section of the audience. With the help of the videos, YouTube ranks them among the top suggestions, and as more people visit, the product’s marketing will become more effective.

Attractive Titles

Google searches sometimes show YouTube videos, mainly due to searched keywords. A particular video may rank higher on both platforms if it is stated with a unique SEO title. Some of the most searched keywords on both Google and YouTube are as follows-

  • How to
  • What is
  • Steps to

The maximum length of a particular title should not be more than 60 characters, allowing it to utmost of five to seven words approximately.

Effective Description

The videos are not only defined by the title but also through an effective description. Writing a good description would help YouTube’s SEO in determining what the entire video is all about. The more the description is appropriate with details and proper keywords, the more engagement of the audience is expected. Some of the useful points to remember while writing an eye-catching description are-

  • Use of keywords at least four times.
  • The maximum character to be used in arranging a proper description should not exceed more than three to five thousand characters.


SEO helps a channel on the YouTube platform to engage with a broader audience and expand small or start-up businesses organically in YouTube with the help of marketing, resulting in higher video engagement metrics.





Posted in Career Options, SEO Training Kolkata, Social Media | Comments Off

How to Start Your Digital Marketing Career?

Digital marketing is a great option as a career in today’s faced-paced world. Many industries have been affected due to the ongoing pandemic situation for covid-19 and some of them have to even shut down the business but digital marketing is the only field that has been going smoothly till now. As everything is now shifting online, most businesses are looking forward to online sales.

As the field of digital marketing continues to grow, so does the number of job openings. So if you are planning to begin a career in digital marketing, you should not think twice and begin your journey.

There are some steps you should follow to begin a career in digital marketing. Let us explore the facts that will assist you to create an amazing career in digital marketing.

Begin from the Basics

To start a career in this field, the first step that you need to follow is to understand what digital marketing is. Digital marketing, often known as online marketing, is a broad phrase that refers to the process of marketing on the Internet. It is made up of several components that cover all aspects of online marketing. Keep in mind that digital marketing is not just a single platform, but rather a collection of procedures (channels) that might take part in digital marketing campaigns. Digital marketing generally comprises of:

  • Content Marketing
  • Search Engine Marketing (SEM)
  • Affiliate Marketing
  • Email Marketing
  • Video Marketing
  • Social Media Marketing

Learn About the Digital Marketing Tools

Consider taking the time to figure out the area of digital marketing you’re interested in, as well as which digital marketing tools you should explore in order to excel in the field. If you are interested in SEO, then there are a number of free SEO tools available which you can utilize to learn more about SEO. Learn how SEO works by using free SEO tools such as Google Search Console, Google Trends, Moz, and others.

Get a Digital Marketing Certification

Opting for a digital marketing certification course can have a significant impact on your career. You would improve your digital marketing skills and acquire confidence in creating marketing campaigns that produce the desired outcomes with the appropriate kind of guidance. A digital marketing course will allow you to explore your career alternatives while also enhancing and growing your digital abilities. The more certifications you have, the more chances of your getting hired by digital marketing firms increases.

Begin Your Own Website

Once you get to know what digital marketing is, the next and most crucial step is to create a website and put what you’ve learned into practice. Getting theoretical knowledge is not enough in digital marketing, you must also implement what you have leaned practically and see the results. For this reason, having a website of your own is necessary where you can explore all the features of a digital marketing platform. You can also create a blog and work on improving your organic rankings by sharing and promoting your website on social media and in forums.

Get Knowledge on Google Analytics

Having a sound knowledge of analytics is also an important factor for digital marketing. Everything in a digital marketing campaign is measurable. You can only track your efforts and steps if they are measurable. Make certain you’re familiar with the fundamentals of social media metrics and Google Analytics. You’ll need to analyse performance and report on critical facts and figures, so make sure you understand what that entails and where you can find the data.


Digital marketing is the new future and day by day it is growing. If you are planning to take this as a career, then don’t give any second thoughts and just go for it.

Posted in Career Options, Digital Marketing, Google Analytics Training | Comments Off

5 Lucrative Job Opportunities for a Digital Marketer in 2021 and Beyond

Along with the mass tendency of spending time online, you have probably noticed that the demand for digital marketing skills is in are higher than it used to be in the last decade even. With that, the employment rate is expected to grow as businesses are focusing more on internet advertising than it has ever been.

If you’ve been considering building a career in this industry, it may feel intimidating at first. But you will be able to comprehend the possibilities presented and pick the best option if you have clear and comprehensive information about the job opportunities as a digital marketer in Kolkata.

But before we jump right in, let’s take a look at why digital marketing is becoming so prominent in every sector and the scope of a career in this industry in India.

Importance of digital marketing as a career

With the capability to reach consumers worldwide for promoting services and goods without spending tons, organisations in India are realising it’s potential more and more. Marketers are switching to online platforms for the benefit of advertising their services to a specific target audience, retain existing customers and advertise to potential prospects through remarketing.

Furthermore, ever since the Covid-19 emergency, online marketing has been widely adopted by organisations of all levels. This is because it has proven to be among the most successful ways to execute marketing strategies even when their target customers are stuck at home or located in different parts of the country.

As a result, the scope of this industry has proven to be impressive, especially with the rising popularity of online marketing in every organisation due to the advantages it provides.

Most in-demand digital marketing skills

Digital marketing comprises a vast range of aspects that allows you to choose the one you prefer the most and are comfortable in. As a fresher, it is recommended to master 1-2 skills initially as you can always scale up later to expand your expertise. Following are the ones that are in high demand nowadays and hold greater opportunities to succeed.

  • Content Marketing
  • Search-engine-optimization
  • Pay-per-click
  • Copywriting
  • Paid Media
  • Video Production & Marketing
  • Data analytics
  • Graphic designing

Top digital marketing job prospects:

Must Read: Reasons to get a digital marketing certification

Content marketer

Content marketing entails the creation of web content which can be accomplished through blog articles, newsletters, videos, and social media content, among other options. The prime objective of a content marketer is to generate valuable and relevant content and promote it through appropriate platforms to engage the audience while increasing online visibility.

Search engine optimizer

Search Engine Optimization (SEO) is the process of improving the ranking of a website or page in the SERP. Organic SEO strategies are used to analyse, assess, and optimise web pages to rank higher in the search results. In order to increase website traffic, it is also necessary to promote valuable and relevant content with targeted keywords. Since search engine algorithms are modified frequently, SEO is a constantly evolving environment. As a result, a search engine optimizer must stay up with the newest trends and alterations the search engines are making constantly to stay in the game.

Digital marketing manager

A skilful digital marketing manager is responsible for the overall online presence of a company or brand. Digital marketing managers aim in increasing the ROI and revenue of the company by using various digital marketing platforms to promote the services and goods of the organisation. Managing the marketing department and communicating with the supervisors of the company are the key tasks of a digital marketing manager. Digital marketing managers are also in charge of administering and monitoring overall strategies and campaigns. They are also responsible for bringing together various aspects of digital marketing to make them more profitable and effective.

As a digital marketing manager, you should have at least five years of experience in the field and the appropriate qualifications to support your knowledge.

Must Read: Know How to Excel in your Digital Marketing Career

Search engine marketing specialist

Promoting products and services through paid ads across several search engines and display networks are the primary responsibility of an SEM specialist. If you aren’t intimidated by statistics and have excellent analytical abilities, this might be a perfect fit for you as a career. An SEM Specialist strategizes ad campaigns, targeting, budget, and bidding to make sure that the ad reaches the target audience. As an SEM specialist, you also need to develop enticing ad copies that encourage the viewers to interact with the ads as well as keep an eye on various metrics to make necessary adjustments.

Social media marketer

Social media marketers are responsible for developing a marketing strategy, while generating the content, publishing it, and monitoring important metrics such as reach, engagement, and impressions. To acquire more leads that can ultimately convert into potential buyers one must also learn to run paid ads on various social media channels.


Digital marketing is increasingly emerging as a lucrative sector with plenty of opportunities and significant professional advancement. Start learning these skills today if you want to be a part of the trendiest sector and secure a promising career in the future.

Do Not MissWhy You Should Learn SEO

Posted in Career Options, Digital Marketing | Comments Off