If you are new to search engine optimisation, chances are you will make more mistakes than a professional. SEO is a complicated line of work, and without any significant experience, you will not be able to achieve success.
SEO ranking depends on a number of factors. There are more than 200 factors that help you for ranking your website. Though this has not been officially declared by any search engine, experts have discovered them with their years of experience. In order to get success in this field, you need to know more about these factors. SEO courses will help you to find out more about the SEO factors and their importance.
Some of the important SEO ranking factors are discussed below
SEO factors and their importance for ranking a website:
1.Domain extension- domain extension plays an important role in SEO. Extensions are basically the categories of internet domain names. The domain extension can be country specific or generic. For example:
Here, the .com represents the word commercial, and the most widely used extension in the world. As this extension is highly recognised worldwide for business presence online, most businesses prefer a .com domain name.
2. Domain age-
Domain age defines the duration of time since the website has been registered and active. The trust of website visitors and the search engines depend on the domain age. There are mainly two factors that influence the age of a domain name. First, the length of time that a domain has been registered and second is the age of the website that means for how long it has been active.
3. Keywords in domain name-
If your domain name includes keywords, search engines can track your site easily. The domain name is the text that other internet users use as anchor text when linking.
4. Keywords as the first word in domain-
If your domain name starts with the main keyword you want to target, it increases the possibility of making your business more visible as the search engines as well the visitors find your site easily just by inserting the keyword.
5. Domain registration length-
‘Short is good’ this mantra is perfectly fit for your domain name length. There should be maximum three words in your domain name.
6. Domain history-
One of the most important factors in SEO ranking is domain history, as it tells the search engines as well as the visitors who you are and what you do. With the help of domain history, the search engines also get an overall impression about the performance of your website. As the search engines are always looking at several ways to rank your website, your domain history is an essential factor to show the search engines your great site, unique content and true identity.
7. Exact match domain-
Exact Match Domain or EMD is a filter that is launched by Google in the year 2012 in order to prevent poor and low quality websites from ranking high only because they have words in their domain name that match search terms. Of course it is good to match your domain with keywords, but it is not all that you need to rank your website high.
8. Public and Private WhoIs-
WhoIs is a query and response protocol that store the assignees or registered users (including their domain name, IP address block and other information) of an internet resource. Because of that they are widely used for querying databases.
These are the fundamental factors that affect the search engines most. Apart from them there are many factors, which are also important for your website ranking. We will discuss about it in our next blog.