Moving towards a digital economy, all sales and marketing are today done via digital portals. This has created a massive demand for digital marketing, leading to the creation of numerous digital marketing jobs in Kolkata and the rest of the nation. There are various job options available that one can explore as per their specialisation and skills.
To further shed light on the wide scope of digital marketing in India, lets us see some of the job opportunities available:
1. SEO Specialist
Search Engine Optimisation or SEO is a key part of digital marketing, aimed at improving the ranking of a website in the results of a search engine. The SEO specialist is responsible for optimising the website and other digital assets of the company to generate organic traffic. Large companies have dedicated teams for SEO, managing their blogs and websites. On the other hand, in small companies, a single SEO specialist handles all the work.
2. SEM Professional
The SEM professional is responsible for running campaigns on various search engines like Google, Bing and Yahoo. Managing advertisements, they are often known as Pay Per Click (PPC) experts also. This is because these ads need to be paid for when a customer clicks on the ad. The SEM professional runs the advertisements on the search engine and reports the traffic generated to the digital marketing manager.
3. Content Marketing Professional
The content manager has one of the most important roles in digital marketing. Marketing a website is not possible without proper content. The content marketing professional has to ensure that the blog is updated with quality articles, graphics, brochures, e-books and videos. For this, the content marketer has to coordinate with the video editor and graphic designer to create and publish different formats of content.
4. Social Media Manager
The social media manager is responsible for identifying the platforms through which the company can reach and connect with its target audience. They need to leverage these social media platforms to advertise and engage with their audience. The job requires a good knowledge of social media portals and designing.
5. Digital Marketing Management
The manager of digital marketing holds a senior role in this sector. The job role demands management skills as they are needed to supervise the entire team and deliver results. This role, thus, requires at least 3 to 5 years of experience. Holding a high rank, the digital marketing manager reports directly to the CMO or the VP of the company.
6. Digital Marketing Strategist
The strategy drafter has the senior-most role in digital marketing. This role requires a minimum of 5 years of experience in digital marketing. The strategist needs to motivate, train and guide the existing team to achieve the goals of online marketing.
These are the different digital marketing jobs in Kolkata that one can easily get. Starting from the lower to positions to the senior ones, you will find digital marketing job opportunities in almost every company in this digital age.