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Trends that are Defining the Future of Digital Marketing

With the growing popularity and influence of the digital landscape consisting of the different social media platforms, the virtual environment has become an effective tool for reaching out to the people. This has empowered digital marketing in a way that it cannot be ignored any longer.

While the basic digital marketing strategies consist of social media marketing, SEO, content marketing and PPC, recent times have observed a drastic shift in digital marketing tools. Today, there are several digital marketing trends based on the latest technological and internet-powered tools, that businesses must incorporate in their digital marketing strategies.

So, if you wish to utilise the internet to market your products and services to the online audience, how will you do it? For starters, you will have to know the basics of digital marketing. This you can learn quite easily by signing up for digital marketing training in Kolkata. Next, you will have to incorporate these trends into your strategy:

Chatbots as a Concierge

Chatbots are a kind of software that acts as a virtual assistant, communicating with the visitors and guiding them through what they need. They interact with the customers in a completely natural manner. They can be used for a number of tasks like greeting visitors, answering frequently asked questions, scheduling appointments and helping the customers in making purchases. The bot can be used to steer sales or to offer customer service.

Since the chatbots are quick to respond and answer all questions patiently, many consumers prefer interacting with chatbots.

The Power of Voice

The use of voice for search has seen incessant growth over the past year. To use this opportunity, you should optimise your website to include voice search. You must know what the consumers wish to know and how they will frame their searches. Keeping in mind that audio searches and longer and conversational, simply figuring out the keywords will not suffice.

You will also have to inculcate the frequently asked questions in your website, listing answers for each of them clearly. This would allow the search engines to pick on the particular phrases from your answer, helping you to rank higher.

Digital Marketing: A Ladder for Business Growth

Video Advertising and Live Video

Video remains to be the epitome of content marketing. With the advent of live video, this has gone up a notch further. Marketers who wish to employ video advertising must create a proper strategy for video advertising. First, you need to come up with engaging content for your videos, that will appeal to them. Secondly, you will have to optimise the videos for all platforms and incorporate call-to-action.

Artificial Intelligence and Personalised Customer Service

The application of AI in personalisation, customer experience and analytics have already shown what the technology is capable of. Similarly, AI can be used as a key weapon in marketing strategy. Using AI, you will be able to analyse search patterns and consumer behaviour. Obtaining data from certain platforms, the AI will be able to crack how customers find their services and products. This will help you in optimising your service. With personalisation, the customers will be able to gain a great shopping experience, and this will act as a strong link between the consumers and the business.

These are the primary trends in digital marketing that are on the rise and hold the power to transform the way you reach out to people. Apart from the ones listed above, visual searches, social messaging, use of social media stories etc are also expected to gain pace in the near future. If you too want to keep in pace with the changing trends, you should opt for digital marketing training in Kolkata. It will help you to make efficient use of these tools to market your products and services efficiently, with maximum reach.

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Search Engine Optimisation – Types and Techniques

Serving as a giant platform where ideas are being exchanged with a wide reach, social media has emerged as an influencing factor in the digital marketing process. Since the internet has surfaced as the biggest tool for brand marketing and advertising, effective SEO or Search Engine Optimisation is necessary to generate traffic and rank better in search results. To enhance the position of a brand or organisation on a search engine ranking, various types and techniques of SEO are adopted by digital marketing professionals.

If you wish to know about digital marketing and learn all about SEO and its techniques to improve website performance or rankings, you can register for SEO training in Kolkata.

The SEO experts use two major types of SEO strategies: On-page SEO and Off-page SEO.

On-Page SEO

The on-page SEO techniques involve a string of activities that are aimed at optimising the content of the webpage itself, to make the web page appear higher in the search results. These SEO techniques are primarily based on ensuring good quality of content. On-page SEO is conducted on the web page and the content before it is published. The common techniques used in on-page SEO strategies are:

  • Internal Linking
  • Optimisation of meta description, meta tags and alt attributes
  • Prioritising keywords and including them with correct keyword density
  • Backlinking
  • Conducting Webpage images SEO
  • Building customised URL structures
  • Use of H-tags

Off-Page SEO

Off-page SEO strategies are implemented after the page goes live. These include various activities that draw attention to the web page and captures the reaction of the audience to the content. These activities ultimately help in building healthy and lasting relationships with the audience. The activities comprising off-page SEO are:

  • Linking, Reviewing and Rating
  • Commenting on Posts
  • Sharing links and posts on various social media platforms
  • Monitoring the reaction of the target audience and understanding their requirements
  • Answering queries and questions of the target customers
  • Developing personal relationships with the audience through chat and support

Important SEO Tools

To use SEO strategies effectively, one must know the different tools and techniques that will derive the maximum traffic and boost the visibility of the page. You will learn all about these techniques and tools during your digital marketing training in Kolkata. Planning an SEO strategy with the right tools will help you in recognising the best opportunities and taking advantage of them. There are 6 tools that are most important in SEO.

These are:

  • Content Ideas
  • Technical SEO
  • Rankings
  • Keyword Analysis
  • Link Building
  • Link Removing

These tools and techniques are the most widely-used and fall under the category of White Hat SEO. White Hat SEO techniques refer to the practices that are taken up by most digital marketing professionals, abiding by the strict guidelines and rules laid down by Google. These techniques promise long-lasting results.

Apart from the White Hat techniques, there are certain black hat techniques too. These constitute of illegitimate practices aimed at the loopholes of the system, that might generate quick traffic, but the results will be short-lived.

SEO is regarded as a modern marketing technique and a primary element in digital marketing that effectively steers one’s business through various digital and social media platforms. The practice is effective in amplifying the number of online visitors by acquiring a higher rank in the search results of various search engines.

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Top 8 SEO Factors and Their Importance in Search Engine Ranking

If you are new to search engine optimisation, chances are you will make more mistakes than a professional. SEO is a complicated line of work, and without any significant experience, you will not be able to achieve success.

SEO ranking depends on a number of factors. There are more than 200 factors that help you for ranking your website. Though this has not been officially declared by any search engine, experts have discovered them with their years of experience. In order to get success in this field, you need to know more about these factors. SEO courses will help you to find out more about the SEO factors and their importance.

Some of the important SEO ranking factors are discussed below

SEO factors and their importance for ranking a website:

       1.Domain extension- domain extension plays an important role in SEO. Extensions are basically the categories of internet domain names. The domain extension can be country specific or generic. For example:

www.example.com

Here, the .com represents the word commercial, and the most widely used extension in the world. As this extension is highly recognised worldwide for business presence online, most businesses prefer a .com domain name.

        2. Domain age-

Domain age defines the duration of time since the website has been registered and active. The trust of website visitors and the search engines depend on the domain age. There are mainly two factors that influence the age of a domain name. First, the length of time that a domain has been registered and second is the age of the website that means for how long it has been active.

        3. Keywords in domain name-

If your domain name includes keywords, search engines can track your site easily. The domain name is the text that other internet users use as anchor text when linking.

        4. Keywords as the first word in domain-

If your domain name starts with the main keyword you want to target, it increases the possibility of making your business more visible as the search engines as well the visitors find your site easily just by inserting the keyword.

         5. Domain registration length-

‘Short is good’ this mantra is perfectly fit for your domain name length. There should be maximum three words in your domain name.

         6. Domain history-

One of the most important factors in SEO ranking is domain history, as it tells the search engines as well as the visitors who you are and what you do. With the help of domain history, the search engines also get an overall impression about the performance of your website. As the search engines are always looking at several ways to rank your website, your domain history is an essential factor to show the search engines your great site, unique content and true identity.

          7. Exact match domain-

Exact Match Domain or EMD is a filter that is launched by Google in the year 2012 in order to prevent poor and low quality websites from ranking high only because they have words in their domain name that match search terms. Of course it is good to match your domain with keywords, but it is not all that you need to rank your website high.

         8. Public and Private WhoIs-

WhoIs is a query and response protocol that store the assignees or registered users (including their domain name, IP address block and other information) of an internet resource. Because of that they are widely used for querying databases.

These are the fundamental factors that affect the search engines most. Apart from them there are many factors, which are also important for your website ranking. We will discuss about it in our next blog.

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Top 3 Skills You Should Have to be a Successful Digital Marketer

According to a research, the amount of content on the internet will grow over 600% by the year 2020. That means how much we know about the internet, and how much we are dependent on it, it will be six times more than now. This clearly holds the reason why digital marketer jobs will be one of the most important career opportunities than ever before.

Being a Co-ordinator of White Hat Academy, I often face a few questions from the students or the people who are interested in digital marketing course. Among them the most frequent one is- “What skills should I have to be a digital marketer?” or “what do I need to know before learning digital marketing?” This content is all about the skills one should have in order to be a successful digital marketer.

Before discussing about the different skills you should have in order to become a digital marketer, I need to mention about what is the importance of formal education for a career in digital marketing? Well, you don’t need to have a graduation degree in order to be a good marketer. In fact, there is no educational qualification as such that you need to have. An MBA degree is good but not necessary. However, you need to have different skills to build your career in digital marketing. Read on-

1.       Intellectual curiosity:

According to psychology, a person with a strong intellectual curiosity has a persistent eagerness to know more about something. As with the advancement of technology, marketing and business is evolving continuously, it is not sufficient to learn things at a superficial level, in fact you should spark your intellectual curiosity. This will help you understanding every detail of a fact.

2.       Creativity – Let your imagination fly:

The marketing trend has been changed to a great extent since last 25 years. Therefore, creativity is the only skill that can make you different from others. Being creative you will be able to find unique ways in order to cut through the increasing information clutter. Not only that, by cultivating your creative side, you can make memorable and successful marketing campaigns. This will also be counted as a skill for solving problems.

3.       Passion:

Though passion is not directly related to make your career in digital life, it is still important to discuss  it. If you have passion for anything you do, you will positively achieve success. Your passion for learning will make you a successful digital marketer. Without passion you will not be able to fulfil your dream of being a digital marketer.

Apart from these three skills you need to have some other skills like –

  • Ability to execute
  • Analytic and data driven metrics (the ability to find different ways to gather data and assemble it in order to make intelligent marketing decision) and
  • Current digital marketing knowledge (basic knowledge about social media, Google Analytics and Adwords).

Though knowledge and experience are not necessarily skills in themselves, they are highly required in the competitive job market. You will be able to gather knowledge by taking a digital marketing course. Once you have gathered knowledge practically, you will be able to gain experience.

 

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Google Analytics Certification: Profession in Demand

Google Analytics is a very powerful tool that is very helpful for the websites.  Businesses want to make their online presence a success. They invest a lot in their website to reach a larger customer base. To optimise a website and make it more appealing to the visitors, websites need to monitor and analyse their strategies to be successful online. Google Analytics provides the website owners, an opportunity to keep a track of their website.

What is Google Analytics?

Google Analytics is a web analytics service offered by Google. It is a freemium service that helps to track and report traffic that visits a particular website. Google Analytics was launched in November 2005. It has become one of the most used web analytics tool on the internet.

Google Analytics offers important analysis data to the website owners. Here are a few things that Google Analytics might reveal about any website.

  • Google Analytics helps the website owners to know from where their visitors are coming from.
  • Which web browser is being used by the visitors?
  • How did they learn about your website?
  • Which keywords directed more visitors to the website?
  • How long did the visitor stayed on the website before clicking away?
  • Which page of the website visitors found unattractive?

Here are a few crucial things about the visitors which are revealed by the Google Analytics tool.

How is This Information about the Website Helpful?

Websites can measure the return on investment of their advertisements and test their organic SEO techniques.  Businesses can target their specific audience if they know from where the visitors are coming. SEO techniques are very useful to drive a huge number of traffic to a website. Google Analytics can give you a hint of what techniques are working the best for a website.  Keywords are essential to both businesses and websites. Keywords help the business to reach its target customers. Google Analytics allows businesses to keep track of which keyword is performing better for them.

Due to these benefits, Google Analytics has grown over the years and is expected to grow in future.  Any business that seeks to increase their search engine rankings needs Google Analytics. But it is too difficult for layman or those who do not have deeper knowledge about Google Analytics. This is because Google has a habit of tweaking its algorithms and a person with average knowledge might find it difficult to keep up with the changes. Thus, businesses need trained professionals with extensive knowledge about the Analytics.

Why to Get Google Analytics Certification?

Every digital marketer needs the knowledge of Google Analytics. Although Google Analytics is very important, very few marketers or website owners enrol for the certification. Google Analytics certification is a holy grail for all digital marketers and those who have websites.  The certification course imparts the in depth knowledge of analytics tool and helps the candidates to become better marketers or ad managers.

There might be wealth of information available online which you might feel is enough but all information might not be useful for you.  This is because Google changes its analytics frequently and it can be difficult to learn online where information regarding previous versions is also available. Those who do not have prior knowledge of Analytics might be wasting their time on useless information.   Therefore, it is logical to learn under the guidance of certified teachers who will guide you in right direction.

Benefits of Google Analytics Certification

There are many benefits of doing Google Analytics certification. Some of the benefits have been discussed below:

Improves Opportunities

If you are a student or a digital marketing professional, you can enrol for the Analytics Certification as this will help you to get ahead in your career. You will get plenty of job opportunities after you have successfully obtained your certificate. Those who are already marketers In case you are a blogger or website owner, you can also enrol for a certification course. This course will allow you to market your website or blog in a better way. You will also be able to keep a track of the progress of your website, if you are outsourcing the marketing work.

Enhances Your Capabilities

Anyone who wants use the analytics tool must get a certification. This will improve their capabilities to use the Google Analytics tool.  A Google certification course will help you to use the features of the Analytics tool in a best way possible. In the long run, you will benefit by becoming a better user of analytics.

Edge over Competition

Mostly, marketers or those who are interested in promoting their website fail to understand the benefits of the Google Certification.  Although there are tangible benefits like certificates that add to your portfolio, there are many intangible benefits as well. With advanced knowledge in analytics and certification from Google will increase your demand as more and more people will want to use your services. This will definitely give you an edge over your competitors, when you are searching for jobs. In case you are enrolling to benefit your own website, you can market your website better and improve the rankings too.

Why Learn from a Google Certified Teacher?

If you are planning to take up Google Analytics course, you should make sure you learn in physical class rooms under the guidance of Google certified teachers. It will not only ensure that you get the required knowledge but also learn about the latest trends.  A Google Certified teacher can provide the right support throughout the course and will assist you in obtaining the certification.

Google Analytics is a very useful tool of Google that allows businesses to keep a track of how their business websites are performing. Businesses need certified professionals who can use this tool. Therefore, there is a great demand for Google certified professionals. Enrolling for a Google Analytics course is a good way to get ahead in your career.

 

 

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A Study on the Aims of Search Engine Optimisation

SEO is an indispensable part of modern-day digital marketing. In fact, it can safely be said that there is no digital marketing without SEO; it is its heart and soul. Almost everything related to digital marketing is somehow related to SEO. Without innovative search engine optimisation techniques to assist you, a firm would never be able to hope to gain a huge foothold in the market. Some of the most prominent aims of SEO are:

You Get A More User-Friendly Website:

The most important benefit of SEO is that it helps you to create a more navigable website for the prospective clients. The main aim of SEO is not just “search engine” optimisation, but also the optimisation of user experience. In other words, the users are considered the supreme, and everything is done to improve the user experience. A positive user experience automatically contributes towards high search engine rankings.

You Are Able to Find New Customers And Expand Your Firm:

This is an extension of the very reason a company launches its website. SEO techniques assist in using the right keywords so that it is able to catch the eye of prospective customers. Therefore, its ultimate aim is to increase the customer base by marketing it properly. It is a fact that the businesses that have a website have a growth that is twice as fast as the ones who are devoid of a website.

Search engine optimisation would help you gain better rankings in the results of search engines and this would translate to more visits and therefore, more customers.

 

You Can Mine and Discover New Markets:

In a continuation of the first point, SEO techniques help a company to get more hits, and thus it is able to find more consumer bases and new markets. The more popular a company becomes online, the more word-of-mouth it generates, and thus new markets come into play for the firm.  Added to this, creating pages on social media platforms and mobile marketplaces can increase the performance of the firm’s pr oducts to unthinkable levels.

You Obtain Better Rates Of Conversion:

A website that has been optimised is super easy to use and is compatible with most mobile and hand-held devices. This helps in better and more frequent instances of conversion, i.e., converting visitors to customers.

Build Up A Brand Image Through Decent Rankings:

The greatest advantage of going SEO is that it helps to boost the brand image and build awareness among a wider population base. People are more inclined to trust the name which appears on the first page of their search engine results, as compared to the firms that don’t have a noticeable screen presence.

Thus, the small firms which are just beginning to have a role in the market urgently need to invest in SEO so that their names can feature on the first page of their products-related search results. Unless they do it, they can never hope to gain a strong foothold in the market.

Take to Blogging and Social Media:

Part of having a good SEO approach is to gain a dedicated fan-base through web feedback programmes and sending out newsletters to the mails of subscribers. The subscription facility can be communicated on the web page itself or on the website’s page on social media platforms. Guest blogging on various sites also help to garner a lot of eyeballs and conversions.

In conclusion, it can only be said that SEO is a dynamic and ever-changing method of conducting operation. Its aims and modes keep changing and getting redefined over time.

 

 

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4 Reasons Why PPC Should Be a Part of Your Online Marketing Strategy

Pay-per-click, commonly known as PPC, is very important for the online success of your business. Also, you cannot deny its importance in a complete and successful digital marketing campaign. Businesses that underestimate the benefits of PPC are missing out on a big opportunity to expand their online business fast in a profitable as well as controlled manner. Pay-per-click advertising, whether it is through Bing Ads, Google Adwords, Facebook Ads or even Twitter promoted tweets, is a great way to reach your customers fast and promote your products and services. There are a number of digital marketing agencies that offer PPC management services. Also, you can even choose to promote your business yourself by taking up PPC training courses from a renowned digital marketing academy like White hat Academy.

In case you don’t have much idea about Pay per click advertising, PPC is a part of Search Engine Marketing (SEM). To elaborate the term, as an advertiser, you only have to pay when someone clicks on your ad. However, this model has evolved over years and now, PPC campaigns may use other pricing models such as CPA (pay when a click on the ad leads to a conversion) or CPM ( pay per thousand impressions). In this article, it is discussed why PPC is great for start-ups, small businesses or any company that wants to do business online. Read on.

1. Instant targeted traffic

If you have a new website, it is generally recommended that you go for PPC. SEO has long-term benefits and also is a great investment in your website’s future value, but the negative point is that it takes months or years to show results. PPC, on the other hand, gets you instant traffic and can help to generate sales within weeks.

2. Helps you to find problems with your offering, website or promos

When you have traffic to your website, you can understand what is good and what is not so good about your website. You will get to know at what rates the sales or leads are converting. You will need conversion optimisation or a usability reassessment, if highly targeted traffic converts poorly. Sometimes design oversight or an uncaught programming error obstructs critical site functionality. If there is a noticeable lack of conversions, it will spur PPC managers to investigate what’s wrong.

3. Works well with other digital marketing channels

An important part of your digital marketing strategy is PPC advertising and it works well with all other marketing channels. In can use PPC in order to test the effectiveness of different keywords. This way, you will know which keywords to target with long term SEO.

4. Retargeting

In order to increase conversions, one of the best things that you can do is to use retargeting. This is a technique in which you have to create campaigns and then target people who have already visited your website but did not convert.

In conclusion, it can be said that PPC is a must use tool for any business. Use PPC and grow your business to a great extent.

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Importance of Digital Marketing Courses for Different Prospects

In today’s world of modern technology, there is no denying the fact that internet marketing or digital marketing is on high demand. In just a short period of time, digital marketing has grown from a mere dubious trend to a significant influence. Even the government of India has declared to make the country digital. Earlier, digital marketing courses were considered as mere modules among the plethora of other marketing courses, but now the scenario is different, especially in India. In both professional and academic curriculums, this course has now appeared as a standalone subject in its own field.

As a digital marketing academy, we have faced many questions from different persons. Some of the questions, which are more frequently asked, have been discussed here.

1. I am in marketing profession. So if I learn digital marketing, will it help in the growth of my career?

2. I am a sales professional; will digital marketing be a relevant skill for me?

3. I am a student, is there any prospect in digital marketing or will it help me to build a rewarding career in internet marketing industry?

4. I am an entrepreneur, is it possible to grow my own business through digital marketing by myself?

Actually, digital marketing courses are helpful for all the above profiles. Read on to know how:

Marketing Professionals:

Digital marketing is something, which plays an important role in every marketing field such as PR, media and communication. A marketing professional, without the knowledge of digital marketing can be left behind in career. On the contrary, a marketing professional with proper knowledge and certificates of digital marketing can expect significantly higher growth in terms of designation and salary. Digital media is the medium, through which the marketing professionals can reach out and understand their customers.

Sales Professionals:

There are a large number of people, who want to learn digital marketing courses. There are a number of reasons behind their interest in digital marketing courses. The freshers as well as the experienced sales professionals can learn digital marketing and switch their career from sales to digital marketing.

• Switch career from sales to digital marketing-

In terms of entry level sales professionals, it is better to switch their career from sales to digital marketing.

• Experienced Professionals-

The senior sales professionals are also joining these courses, in order to accelerate their career, as digital marketing plays a crucial role for sales profile. For instance, sales professionals can leverage their presence through different social media sites such as Facebook, LinkedIn or Twitter for customer engagement or prospect mining.

Students:

No doubt, a professional course always drives a student towards a bright career. And among all the professional courses, probably digital marketing course is the best choice for both short term as well as long term prospects. The reason behind this is not only the kind of salary or designation it offers, but also job satisfaction. It works like a bridge for a student over which s/he can enter into the life of professionalism. It is the way of exploring knowledge more and more, as the digital world gets upgraded always.

Business Owner or Entrepreneur:

The only aim of any business owner is to acquire new customers. In today’s world of digitisation, there is no better medium than digital media to promote your business, in terms of customer acquisition. Having a greater skill in digital marketing helps the entrepreneurs to make the right decision at the right time.

If you are from other profile and want to know why do you need to learn digital marketing, feel free to submit your question. Wish you a better career!

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Boost Your Career with a Digital Marketing Certificate

Nowadays, companies of all sizes are turning towards digitally promoting their businesses, thereby presenting new challenges as well as opportunities for marketing professionals. You will see an increase in demand for experts who can help businesses to keep up with the ever-changing technology as well as strategies that are designed to sell products and services and engage customers. Learning such concepts may seem difficult to you. But, fortunately, there are a number of internet or digital marketing courses that can help you to learn how to plan as well as execute effective online marketing campaigns. Also, these courses help in advancing your career possibilities.

Benefits of digital marketing courses and certification

If you are already in the marketing field, working in a Web-related business, or you simply want to expand your marketing skills, you can definitely involve yourself into a digital marketing certificate program. Some of the benefits are discussed below:

1. Enhance your skills

Earning a digital marketing certificate shows your drive. Also, if you have a professional certificate, it will mean that you have acquired certain knowledge as well as skills. This is an advantage that you have over those who do not have any certificate.

2. Increase value

Professionals who have certificate on digital marketing, demonstrated that their skills have been valued by employers who are hoping to compete in this fast changing market. If you are seeking new job opportunities or are interested in advancing in your current job, this certificate can be advantageous for you.

3. Strengthen the core concepts of internet marketing

Learning from a leading digital marketing institution like White Hat Academy, where there are industry experts, can help you to strengthen the core concepts of digital marketing.

4. Provides you knowledge to start your own business

If you want to start your own IT business, having a digital marketing certificate will be an added advantage for you. Digital marketing is an in-demand skill, with the help of which you can have your own successful business.

5. Boost your personality and confidence level

Learning new as well as interesting skills and acquiring knowledge can be an empowering experience. In addition, if you have an internet marketing certificate, it will help you to increase your confidence as well as setting new goals.
While considering whether to pursue a digital marketing certificate or not, it is important that you figure out the best digital marketing institution out there. After all, you will be investing your valuable time and money. So, in return, you definitely want to have an excellent level of education as well as a respected credential. And for this, all you have to do is to review each institution’s accreditation.

Importance of accreditation

Accreditation involves in a strict process that analyses the instructors, programs, student success, delivery methods and other factors of an educational institution, in order to determine that it meets a minimum standard of quality. If an institution is accredited, it will assure its students that the course, in which they are enrolling, meets certain standards, is continuously reviewed and is accountable for achieving its mission. It is this reason that the employers prefer hiring candidates who are from accredited institutions.

A digital marketing certificate can help you in gaining in-demand skills that are specially designed to meet the needs of today’s top IT companies. You can choose to focus on a broad-based program that covers topics such as:
• Skill and creative development for internet marketing
• How to build an appealing website
• Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
• Web analysis and tracking methods
• Both paid and organic search
• Online brand creation
• Multi-channel marketing and integrated campaigns
• Website analytics monitoring
• Tracking methods

Also, if you want to enrol yourself into an advanced course, you may be offered knowledge in Web analytics, email marketing, social media, search engine marketing, affiliate marketing and many more.

The field of digital marketing is growing rapidly and can be regarded as one of the fastest growing industries that have the ability to offer a number of career opportunities for individuals who have the proper education and training. For example, White Hat Academy offers some of the latest and advanced digital marketing courses for people who want to have a great digital marketing career.

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Valuable Tips to Enhance Your Site’s SEO-Friendliness

SEO or Search Engine optimisation is indispensable for any e-commerce concern in today’s world. Without keyword optimisation and target-based campaigning, there is absolutely zero chance of achieving success in any kind of business which is chiefly carried out online. But, use of SEO alone is not enough, if companies don’t aim it at the effective targets and spice up their content so it becomes easily noticeable in the crowd. Below are a few things to concentrate on, if one hopes to get ahead in the digital marketing space:

Optimise Content:
This is extremely important; in fact, this is the thing of foremost importance. Having high quality content serves several purposes: it improves user experience, helps the readers to trust the page and the company, and also prompts Google to rank it higher up on search index. There’s a reason for that last one: The greater the number of pages, the more indexing done by Google. Every page that is posted is indexed by Google. Hence, the greater the number of pages posted, the bigger the opportunities for high-ranking pages. If articles are posted frequently, it gives out a signal to Google crawlers’ artificial intelligence that there is ‘intent’ in the articles. And if interested viewers follow your page and read everything that’s posted in it, then it would appear that the pages are serving the purpose of enriching the reader’s search experience and proving them with a great online shopping experience.

Target SEO at the Local Level:
This largely depends on the kind of business you’re in. But generally, it helps if you optimise your website to appear at the top of localised searches, which are aimed at services or merchandise (whichever your business revolves around). Thus, local search optimisation involves doing close scrutiny of competitors and devising ways to outdo them. Design your web pages in several versions and languages, of which the local-language page must be completely designed in a way meant to cater to the choices and sensibilities of a particular geographical and cultural demographic group.

Design a Mobile Version of Your Website to Make it More Accessible:
Google has recently introduced ‘mobile-friendliness’ as a parameter to rank websites. Google receives a lot of mobile search queries when it comes to specific kinds of sites. Therefore, it is extremely important to take this into account when revamping websites and bringing about improvements. Making your site mobile-friendly would mean customising it in a manner so that it is easy to view on a mobile phone user interface. This will not only improve your site’s accessibility and make for increased viewership, but it will also make Google judge you positively on the mobile-friendliness count.

Design Your Content to Give Customers What They’re Looking for:
You should prioritise keyword planning. As in, you should insert keywords at the correct junctures, where they are most likely to enhance the overall value of the content and give customers what they’re looking for.

Overall, it all comes down to how effective a company is at communicating with its customer base. Google’s changes mostly imply the creation of a network of links which can be classified as spam, and it is impossible to stay ahead of the game only by sprinkling the text with random keywords. Links are built keeping in mind individual relationships. The game of algorithm adjustment drives most companies to create links in a manner which enables people to find what they are looking for, while at the same time getting the site more views. Having social media accounts and media back-links do their bit to add credibility to a particular e-commerce website. Thus, a huge part of your time should be devoted to building genuine relationships with your expertise, rather than just blindly build links in an effort to garner site views.

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