Why Is It So Important To Learn WordPress In 2023? (Especially For Beginners)

The term “WordPress” is probably familiar to most of us, especially in this era of technological advancements. If you are willing to learn more about web designing, you must be aware of how WordPress CMS works first. Contrary to what many people believe, WordPress has a highly beginner-friendly platform, which has contributed to its position as the most popular website builder around the world at present.

In this article, you will get to know why it is important to learn WordPress in 2023, even if you are a beginner.

WordPress is free

Despite the features it offers, WordPress is a free platform, which means it is free to download, use, and modify in order to match your requirements. You get complete access to create any kind of website with WordPress and modify it as you wish.

However, it is important to note that although WordPress software is free, you need a domain name and web hosting for it. To put it simply, a domain name is basically the URL of your website, whereas web hosting is where your website files are stored.

WordPress is easy to use

One of the major reasons why WordPress is widely used among web designers is the simplicity of the platform. Apart from being a powerful platform, WP is also highly flexible and beginner-friendly. The software comes with a simple dashboard where you can see a list of menu options listed in the sidebar.

While the common idea was that one needed to get familiar with HTML before building websites, that is surely not the case anymore. However, learning more about HTML has its own perks in the web design domain. The unique selling point, or USP, of WordPress, is that it makes it easier even for beginners and lets them launch their own websites without any hassle. You can create posts and pages, along with customise your website design, and much more on the dashboard.

Moreover, WordPress comes with regular updates and a host of plugins and themes that are ideal for making your website user-friendly and appealing at the same time. WP also lets you take automatic backups to a remote location and offers basic security measures, which are a must in today‘s time.

WordPress is much more than blogging

While it is a common idea to many, but the use cases of WordPress go beyond just blogging. In today’s time you can do much more than just blogging with WordPress. From e-commerce sites to online courses to communities, the options are many. This implies that, as a web designer, you get a plethora of opportunities simply by learning WordPress in depth.

Thanks to the essentiality of digital marketing in every sector, an official website is a must for every company, from local businesses to renowned online stores.

Learn content writing online

WordPress Skills Go Beyond Only Developers

WordPress skills are not only for developers out there, as opposed to the common belief. Learning more about WordPress can be beneficial if you are an entrepreneur since it is a must-have tool for every online business. You can save a lot of resources simply by learning more about WordPress in depth by taking our WordPress course as well.

Learning about WordPress can also be useful for marketers who want to create landing pages and publish blog posts. By getting familiar with WP allows you to stop waiting for your developer to make minor changes or for someone else to build your webpage.

Final Thoughts

As a beginner, it might feel a bit overwhelming to navigate through the dashboard and create a website all by yourself, despite the user-friendliness of the platform. It is always a good idea to opt in for the best courses, like the in-depth WordPress course by White Hat Academy, where we offer proper guidance from professionals in the industry.

Must Read: High Paying Technical Courses



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Top 3 Job Oriented Courses That Can Help You Get Employed In 2023

After the pandemic, there was a major shift in most industries, which has impacted the global job market as well. Many freshers and graduates have started to come out of the mainstream career paths and are prioritising learning the in-demand skills needed by businesses around the world. Due to the increase in the online sector, remote jobs have also started to emerge, making it easier than ever to start a career from anywhere in the world.

However, despite the demand in the market, it is important to keep in mind that the competition has also increased in every industry, which means you need to be one step ahead of your competitors at all times. And for that, you must be aware of what the market wants at present and which skills are in demand.

In this article, we will discuss the top current skills that you need to learn to start a career.

Digital Marketing course

With digital marketing taking over the traditional ways of promoting a business, it is no doubt digital marketing is there to stay. Digital marketing is practically omnipresent, which makes it the best way for a business to reach a larger audience and promote their goods and services. With digital marketing, companies can reach their target audience through emails, PPC ads, or social media platforms, among other options.

Digital marketing denotes an umbrella term for several different aspects and skills that you need to strengthen the online presence of a business. In a typical digital marketing course, you will learn about various topics, including SEO, SMM, SEM, content marketing, analytics, and branding.

By enrolling on a reputable course like the digital marketing course by WhiteHat Academy, you get the chance to learn from industry experts and get familiar with advanced tools and strategies.

Learning digital marketing will not only help you get started with your career but also assist you if you are willing to start on your own. In short, digital marketing skills are a must for every fresher, marketer, and business owner.

PHP course

Next on our list is a PHP certification course, which is highly in demand at present. While it is a good idea to get your feet wet in other popular skills like HTML, MySQL, or CSS, an in-depth PHP course will give you the boost you need to have an edge over your competitors. However, before signing up for a course on PHP, make sure you have prior knowledge of MySQL. In a reputed course, you get the beginner and intermediate levels covered, which will give you the right guidance to start a career with this skill.

Most courses cover the basics, like syntax, variables, operators, control structures, extensions, and namespaces, to name a few. With a PHP certification, you can formalise your domain knowledge, which can be proof of your competency.

PPC course

PPC marketing is a crucial part of online marketing today that most businesses rely on. Since paid advertising has become an essential part of every marketing strategy, PPC skills are worth mastering in 2023 and beyond. Almost every business, regardless of their size or industry, at some point relies on online advertising, which increases the importance of the PPC certification altogether.

While you can learn about PPC through digital marketing but having a specialised course will give you a better insight into the subject. Enrolling in a course on PPC will offer you proper guidance and a certificate that will serve as proof of your excellence. Your employers will understand that you have adequate knowledge of the subject and might take responsibility well.


Most of the time, the courses mentioned above are short-term and give you comprehensive knowledge of the subjects in a limited timeframe. This means you can learn about the in-demand skills and earn a certificate whether you are a student or a working professional.


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4 Things You Need to Know Before Searching For Web Designing Jobs In Kolkata

Websites are now the most important thing a business or even an individual can have for themselves. A website can accomplish a lot, such as educating their audience, capturing new leads, increasing brand awareness, and overall impressing website visitors to easily spread the word.

Every single one of the websites you see all over the internet has been designed by website designers. As the demand for websites grows, so does the need for capable website designers, making the art of web designing a lucrative job opportunity in a metropolis like Kolkata.

Web design is not entirely a new skill with limited information and resources. But instead, web design has been on the market for several years, and the number of people exploring this opportunity has been continuously growing.

If you are in the same boat as any other ambitious graduate, then here’s what you can expect from this job and prepare for it:

Responsibilities: What does a web designer help accomplish?

Before you get started as a web designer in Kolkata, it is important to know what you are required to do in your new job role. Here are a few of the daily responsibilities usually attributed to a web design job in Kolkata:

  1. Designing and structuring the website layout
  2. Create a website with simple navigation.
  3. Design multiple mockups and sample pages.
  4. Coordinate with writers to actually create a website.
  5. Create graphics, animations, and visuals using various programs.

Other than the aforementioned, a web designer is expected to register the web domain while also organizing files.

Skills: What are some needed skills for a web designer?

Anyone who is interested in bagging a web design job in Kolkata needs to have a few skills up their sleeves to be the first choice of employers. These skills include

  1. Visual design is at the heart of web design.
  2. UX design, which defines user experience, is another must-have skill.
  3. Though web developers are the ones who use code, knowing HTML and CSS can help you secure web design jobs in Kolkata.
  4. Proficiency in the top design programs out there, like CorelDraw, Inkscape, and Adobe Creative Cloud

To make it easier for one to nail their web design job interview, it’s necessary to have the aforementioned skills.

Eligibility: What degree is required for a web design job role?

An individual’s educational background plays an important role in securing their dream job. Web designing jobs in Kolkata also require certain degrees, like the following, to make one seem eligible for the role:

  1. A bachelor’s degree in computer science is what most employers prefer to see in an aspiring web designer.
  2. A diploma or even a bachelor’s degree in website design can open doors for web designing jobs in Kolkata for anyone.

The aforementioned degrees teach critical computing skills, design work, and expertise in technical programs to broaden one’s horizons in web designing.

Preparation: Are There Any Recommendations for Web Designers in Kolkata?

Creative web design has many aspects that attract people from around the world to take it up as their career. This is partly the reason why there is such a demand for web design jobs. Here’s a guide to prepare this:

  1. A web designer should master both technical as well as workplace skills to secure such a role. Not only do you need to understand how various design tools work. But having the mindset to work as a team player is what people look for in a web designer.
  2. A successful web designer is one who understands how the backend works thanks to their technical skills. Handling the backend of a website allows you to improve user interaction, make the design attractive using media, etc.
  3. Last but not least, web designers are supposed to have some core skills. Things like being creative at work and having a knack for problem-solving and conflict resolution go a long way in the life of a successful web designer.

Bottom line

To conclude, we can say that the demand for web designers is not slowing down any time soon. Therefore, one must keep the aforementioned in mind while looking for web design jobs in Kolkata.


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Why having UI design skills is so important in 2023?

Over the last decade, UI design has become a buzzword for every business as most industries have shifted online from their brick-and-mortar counterparts. From e-commerce stores to online coaching, every business needs an online presence, and this is where UI comes into play.

A great UI design not only enhances the website’s appeal but also increases the average time on the page and average session duration. Since what we feel about digital experiences is closely tied to how the products work, it creates a demand for the people responsible for the design.

Businesses around the world have started to realise the importance of a beginner-friendly user interface and what impact it has on their engagement rate. With that being said, let’s dive into the prospects you can get after learning UI in 2023 and beyond.

A UI course is more than simply learning design skills

While it is quite common to assume that learning UI means only gaining knowledge about designing skills, an UI course is much more than that. UI and UX design involves a mix of methods and tools that will enable you to solve problems creatively and create reliable, functional, and interesting products.

Despite the fact that each project is entitled to a specific design, there are a few steps you need to learn. Learning UI design entails four basic aspects: research, ideation, prototyping, and testing.

Moreover, you need to use technology with creativity to solve a user’s problems. When you conduct proper research and understand the pain points of the target audience you are designing for, the UI structure of the specific website becomes more powerful. As a UI designer, you will be in charge of choosing the colour scheme that goes with the brand as well as building a brand system for the business, to name a few things.

UI is an in-demand skill

With businesses shifting to the online space gradually, UI design is becoming a fast-growing industry that companies need. Having a strong grounding in UI design will open doors and put you at the frontier of digital advancements. It is safe to assume that there will be a huge increase in the demand for UI design as there are new additions to the domain like augmented reality and voice-based interfaces.

Another reason that UI design is at the top of the list of in-demand skills at present is its ability to have an impact on a product’s success. A buyer’s journey starts with having a satisfying experience while visiting a particular website.

All platforms, apps, and websites must have the proper user experience design. For example, if you are working on an eCommerce website, you want to make it as simple as possible for customers to discover the item they are searching for and place a purchase. The ability to drive potential customers through the buyer’s journey makes UI design one of the most in-demand skills for decades to come.

No need to be technical in UI designing

To master UI design skills, you don’t really need to have technical knowledge or deep programming skills. While having a basic knowledge of HTML, CSS, and JavaScript helps you navigate the errors of web products better, there is no compulsion for learning UI design.

What are the job titles you can get after learning UI design?

There are many lucrative career paths in the field of UI design that we discuss in depth in our UI design course. However, here’s a quick overview of the positions that most skilled creatives opt for:

  • UI designer: User Interface designers are responsible for the appearance and visual look of building a digital application.
  • Visual designer: A visual designer is tasked with building separate elements of a visual language that enables creatives to construct designs and layouts.
  • Design director: Many businesses require design projects that involve large-scale collaboration between developers and designers. The design director supervises these projects to help the teams collaborate seamlessly.


Learning UI design might be a bit challenging, as it combines creativity with logic. Choosing a reputed UI design course is thus the right call to make, especially if you are a beginner, as you will receive expert advice and guidance that will help you kickstart your career in UI design.


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Top 5 soft skills needed to be a web designer

Today, as the world moves forward with its digital counterpart, the demand for effective and appealing websites is increasing at a rapid pace. Organizations across industries have started shifting to the digital space to promote their brands online, and in order to do so, they need competent web designers. There is no doubt that to become a skilled web designer, you need to master the hard skills like UI and UX design, SEO, and programming, to name a few.

But to get your first job or client, you also need to learn certain soft skills that will put you in front of your competitors. In this article, we will discuss some of the soft skills that employers seek in web designers today.

  1. Time management

In this fast paced world of business and tight deadlines, time managements is one of the most sought after skills in employees. Whether you are working for a client or a company, you need to keep up with the pace of the project iterations. This means not only does your design need to be flexible, but you also need to be quick in responding to requests for further changes. To become a competent web designer, you need to handle the project’s schedules and follow-ups as required.

Communication skills

Communication skills are necessary for every business out there, and web design is no exception. As a web designer, you must convey your ideas to your clients or associates in a clear manner. For that, you first need to understand the objectives of the business in order to be on the same page. Clear communication is also important, as most of the time you are going to work collaboratively with other teams, which will require consistent updates on the ongoing project.

Client management

This skill is highly crucial for you to become a successful web designer, whether you are an employee or a freelancer. As a web designer, you need to create websites that your clients or other stakeholders will find appealing and effective. And for that, you need to understand how to deal with clients.

Having communication skills can be a big contribution to learning this skill. To handle clients, there are certain things that you need to manage effectively, such as communicating with people who might not have technical knowledge, managing their expectations, and delivering them within deadlines.

If you are a freelance designer who works directly with customers, you should have a strategy for ensuring that your income stream and project backlog are practical and sustainable.

Digital marketing skills

A web designer’s proficiency in digital marketing is a major benefit. You play a key role in a digital marketing plan, and if you can use your knowledge and talents to adapt to the market, you’ll be incredibly valuable to a prospective employer. When you create a design, you’ll have a stronger voice if you enhance your SEO and social media marketing abilities.

Interpersonal skills

When it comes to web design, it is almost never a single-person job and more of a team effort. This is where your interpersonal skills come into play since you need to talk to people who aren’t designers and convey your objectives and plans.

Web design involves working with other departments like IT or marketing to complete the project successfully. For example, you might need to discuss with the marketing team to find out the ways to optimize the website to increase conversions.


If you are willing to have a strong presence in the competitive market as a web designer, you not only need to learn the hard skills, but it is equally important to learn the soft skills as well.


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5 Technical Courses for Women to Land Jobs in 2023

There has been an increase in both the demand for and variety of technical skills all around the globe. It makes one think and re-think about their career choices, especially when they are a woman.

For centuries, women have not been associated with most of the technical fields, but that has changed in the past few decades. Now, women are taking an interest in this innovative field, which is brimming with job opportunities. But if you are confused by the question of which technical course you should take, here are five worthwhile examples:

Web Designing

Women are drawn to creative and dynamic fields, and with the right guidance, they can create a successful career in them. Web design is one such creative process that enables you to create a visually appealing and accessible website for brands.

But in order to do so, you will need in-depth knowledge of the right tools and unique design principles. That is exactly what women can expect to learn through a comprehensive online web design course. There is no shortage of reliable online web design courses that can turn you into a pro in no time.


If you are eyeing any sort of technical field, then knowing more than one programming language is crucial. One of the most popular and easy-to-learn programming languages is PHP. It is necessary for women who are interested in coding and building an interactive website that draws attention to itself.

PHP allows you to create highly interactive web pages in record time. For connecting databases and processing user inputs, PHP is vital. You can learn it through online courses directly from experts and certified professionals who have already built a successful career around web design.


Women in the technical field can benefit from learning cascading style sheets, or CSS. It has become more of a prerequisite for individuals seeking employment in the IT sector.CSS does not only help one design a website; it is also used in web development. Web pages nowadays need to have a unique style, and it can be done easily with the knowledge of CSS. The best way to learn it is through online sessions in which an expert teaches you everything. Getting a certification in CSS can kick-start your career at any time.

Other Courses to Try: 

Content Writing Courses

Digital Marketing Courses


If you are wondering why you can’t seem to find a job, then you should learn new and popular skills. For example, being a web designer means you must have a certain skill set that allows you to build and develop a website according to the client’s needs. Since its inception, user interface (UI) has been an essential component of web design.


SAP has become a widely used enterprise resource planning (ERP) system in the world. This is why taking an SAP course right now is a good idea. Such a course could provide valuable skills for women starting their careers in the tech industry. Through a certified SAP course, you’ll learn all about its implementation, configuration, and management. With knowledge of SAP, you can apply for jobs in a wide range of industries, including finance, logistics, and manufacturing. But first, you must determine which level of SAP courses you wish to take, from beginner-level to advanced-level.

Bottom line

The best way to learn the above-mentioned technical skills is through an online course. These are self-paced and highly convenient. Once completed, you earn a certification, which makes landing a job easier as it demonstrates your expertise in any technical field. Women who want to make a difference and stand out should invest in learning a skill that will allow them to build a better future career.

Must Read: Become a digital marketing manager

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Learn Content Writing Online – Tips For Writing YouTube Video Descriptions

The favourite pastime for most people in the current times is to browse through their YouTube videos section. Most of these videos are generally the ones that keep us entertained. But have you ever noticed the description section of YouTube? If yes, then you might be aware of the value it carries.

A YouTube video description is a portion that consists of a definite summary of a video. There are mostly two specific descriptions: the video and channel one. Each YouTube video consists of both of these details in particular. In most cases, these descriptions also work as meta descriptions for videos.

Let’s check out some most effective tips that you need to know when writing these descriptions.

Make the first 200 characters count

This is not known to many people, but the first 200 characters are the main focus of every video description. The total space for each description is indeed about 5000 characters. But the maximum importance is fetched by the first 200 characters.

This is because these 200 characters are directly seen above the fold on every YouTube channel. Therefore, when writing the video description, make it a point to include the most crucial keywords along with the appropriate tags in the description.

Repeat the video keywords

Everyone is aware of the importance of keywords in SEO and YouTube video descriptions. Using the right keyword can make or break your work to a great extent. One of the best ways to handle the keywords is to use a google keyword planner and follow it. Now, make it a point that all the video-based keywords are properly sprinkled throughout the content, including the description. This will enhance the process in a better way to handle it.

Adding complementary keywords

Targeting similar keywords and working on them is not the entire thing. You also need to work with the complementary ones to a certain level. The additional keywords are usually targeted to the primary keywords but are deeply valued. For example, if you are using eco-friendly products, you can use complimentary keywords like green, earth, and zero waste to top it off your list of video descriptions.

Learn Keywords Research

Adding call-to-action links

The best way to handle when working with video descriptions is to work with the help of your social media handles. Use separate links with the call to action with official social media platforms. These additional links that you are adding can work as a call to action to direct blog posts and general information value. The proper addition of the value can also help you with the right default-based setting.

Select default video settings

A common reason why most people feel it is difficult to fill the video description for each video is laziness. This could be effectively handled if you know exactly what to do and ensure the same. The best way to process it is

by working with default settings.

If you have a channel that is posting similar content regularly, just feel free to copy-paste the description of the setting and paste it regularly. This will keep each of your videos completed with a description and reach the perfect customers.

Choose to write with emotions.

The last thing your readers require is to read about a description that is only jammed with repeating keywords. This is frustrating and makes the entire thing much less enjoyable. Instead, it would help if you concentrated on writing with proper emotions to which everyone can relate and connect. Make it a point to hook up the user using the first 200 characters and then formulate the right keyword density management.

Lastly, don’t forget to use hashtags ideally to keep the right engagement among customers and readers. It will improve the SEO value and reach a better rank as well.

 Join our content writing course today


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Tips for Writing Effective Sales Copies

The art of pitching for a sales copy makes a bigger difference. A sales copy is usually a written text designed in such a way that it effectively persuades the reader to buy a product. There are thousands of ways every pitcher narrows down to start their pitch.

But in the end, what matters the most is which is more acceptable to the users. Suppose you are also a seller; you need to understand that you can have only one chance to sell a copy. Therefore, it is crucial to use the best tricks to make it appealing to the customers. To help you out more in this way of work, we have detailed some of the major tips that you can follow.

Focusing on a single point

When detailing a sales copy, the first thing to remember is that it is not just a blank statement on your business. It consists of a specified action and general interest. This is why you need to identify a single focal point on which you will focus when writing the sales copy. The best way of starting sales pitching is by identifying the best compelling feature of your product. Once you have recognized the compiling thing that attracts the customers try to use it to benefit your sales value. This will make your readers compelled enough to buy the product. Make it a point that your main aim is to showcase the good side of the product or the service you pitch for.

Knowing your audience

This is crucial when dealing with the process of sales copywriting. Each product and service is targeted to be sold to various customers. Thereby, the sales copy also needs to be built based on the audience for whom it is being created. Make it a point to identify the exact type of customers your product appeals to. This will help you to create the sales copy based on the same. If the young generation prefers your product, try to include trends to make it more appealing.

Using engaging storytelling language

You can never forget while developing sales copy because they always revolve around the action. The best part is that more action and compelling your sales copy is better than accepting it. A simple way to make your copies always stand out is surely storytelling language. The better the storytelling process you can use in your sales copy, the better it affects the reader. Remember, readers always prefer engagement when reading about a product. So, try to include a story around your product and then present it to your customers.

Accessible and conversational sales copies

This is a crucial and major point that you need to keep in your mind daily while writing sales copies. Try to ensure that your sales copies are not unnecessarily complicated and contain complex language. It is crucial that you develop a sales copy preferred and read by all users. Thereby, you need to use simple words that everyone understands by simply reading. Try to avoid long-run sentences and jumbled-up content.

Working to prioritize the benefits

This is something that almost every sales copywriter unknowingly avoids. They tend to only write about the consumer’s benefits from using the product. However, the lack of mentioning the exact result that will be provided by using the feature.

This is crucial that you maintain a definite result and use the product and service. Remember, customers prefer real-life experiences and reviews. Thereby, you can even use testimonials or reviews from other customers and indirect advertising in your sales copy.

Lastly, don’t forget to end the sales copy write-up with a specific call to action value. It will make users learn more about your product or services willingly.

Must read: How to become a social media manager

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5 Essential Tips to Choose a Niche for Your Blog

When it comes to a blog niche, it should be a carefully selected topic area that the blog is focused around.  To put it simply, blog niche provides an indication of what the blog will be about. When you’re just starting your blogging journey, this is one of the most important questions you might come across.

While there are bloggers who write about whatever comes to their minds, these are not great blogging strategies. If you are looking at blogging as a source of income for the long term, you need to be able to pick a blog niche to start off the topic. We have outlined five tips that will help you pick the right niche for your blog.

Having an interest in the niche: Many writers start off with subjects that they think are lucrative and trending. But they might not have the required knowledge or the passion to write about these subjects. This is why you should always choose a niche you’re genuinely interested in or something you would enjoy writing.

Knowing the ins and outs of the niche: When creating a successful blog, you should add content pieces that are able to provide some value to readers. It shouldn’t be a piece full of inaccuracies and misguided assumptions, instead of helping the reader. You should thus, choose a topic that you have reasonable knowledge of. Readers expect that you will have some degree of experience within the blog niche. It is better to have a degree of professional or educational qualifications for writing certain blog niches.

Paying audience:  If your intention is to make money at some point with your blogs, you need to have an audience. Not only that, you will have to get the certainty that they will spend money on the products and services related to that specific sector. One of the best ways to check whether a particular niche has a paying audience is to look for self-published eBooks on the subject. If you find that the particular eBook has not sold properly, it’s an indication that there aren’t enough paying audience members for that particular niche.

The volume of search: After conducting keyword research, you should check the monthly search volume for the keywords you will be blogging about. To do this, target your nation plus any other large countries with relevant markets. If you get suggested keywords which are ranking higher, you might want to switch the focus of your blog to incorporate those high-priority keywords first. You should rethink your keywords if most of them only get 100 people searching for them.

Longevity of niche: Blogs that tend to focus on trends which are ephemeral tend to succeed. However, it takes time if you want to build a successful and popular blog that can stand the test of time. This is why you should always pick a blog niche that is expected to continue for years to come. Building a blog around a short-lived event won’t be worth the time and effort you put in. To counter this, you should build a body of work around a blog niche that is expected to last.  You can also change your niche slowly to pivot towards minor changes in your niche.

Do you love blogging? We at White Hat Academy offer Content Writing Courses where you can get trained in blogging and complete a course.

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Is content writing a good career option for freshers

Being a content writer entails a lot of responsibility because one must have a thorough awareness of the dynamics of writing as well as how readers interact with various types of content. Content writers may provide compelling content for both current and prospective customers in almost any business. Being a content writer can be your best career choice if you have a knack for writing and prefer researching a range of subjects to create interesting information.

What is the role of a content writer?

Content writers write blog posts, advertising copy, and other media assets on any subject specified by a client using strong written communication skills. Content written by professional content writers is all specifically tailored to the needs of customers, clients, or businesses.

A content writer creates unique content for commercial use where the content creators cover a wide range of topics. To improve a client’s online presence, they create articles employing keyword methods for search engine optimization (SEO).

When creating original content, content writers research a subject to learn how other authors have handled a related topic. They often write the piece and then modify it after creating a framework during or after their research. There are lots of prospects for academics and aspiring content writers in the diversified field of content writing.

Here are some of the most preferred and advised careers that could be pursued in order to have a secure career in content writing.

  • SEO writing

An in-depth understanding of keyword research, keyword demand, and many other aspects are necessary for a job in content writing as an SEO writer. The term “search engine optimization” refers to a method created in keeping with the algorithm that search engines like Google are thought to follow to rank content.

You need to take SEO courses offered by numerous institutions for content writing if you want to create a career in content writing as an SEO writer. The primary mediums an SEO writer must work with are blogs, webpages, specialised articles, and journals.

When it comes to getting their blog posts ranked on search engines like Google, businesses prefer to hire highly qualified SEO writers. For beginners, students, and aspiring content writers, this is one of the highest-paying jobs in the industry.

  • Social media writing

An individual who optimises the information on social media platforms in order to attract a larger audience is known as a “social media writer.” A profession in this area of content creation necessitates strong writing and research abilities. In such a writing-based career, the most important skills are creative writing and creating relevant content for the target audience. They are typically used by businesses to advertise a product or a certain service they offer. In addition to influencing the audience, the social media content turned out to be extremely effective at driving visitors to their websites.

  • News writing

News writing also comes under the umbrella of content writing, whereas a content writer needs to turn news reports into news articles. In news writing, you need to create detailed and expressive articles. To be successful as a news content writer, you need to have an unbiased view to write rational endings to the articles.

Although these three are the top content writing roles that most writers prefer, there are also other options like blogging, copywriting, editing, and script writing that you may perceive as a career in content writing.

So, is content writing a good career option?

The field of content writing is extremely diverse, which presents students and aspiring writers with a vast array of opportunities. Anyone who is passionate about writing and wants to pursue a career in the writing and creative industries might consider a content writing career. It is always recommended to enrol in a recognised content writing course for better control over your career in content writing.

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