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Importance of Digital Marketing Courses for Different Prospects

In today’s world of modern technology, there is no denying the fact that internet marketing or digital marketing is on high demand. In just a short period of time, digital marketing has grown from a mere dubious trend to a significant influence. Even the government of India has declared to make the country digital. Earlier, digital marketing courses were considered as mere modules among the plethora of other marketing courses, but now the scenario is different, especially in India. In both professional and academic curriculums, this course has now appeared as a standalone subject in its own field.

As a digital marketing academy, we have faced many questions from different persons. Some of the questions, which are more frequently asked, have been discussed here.

1. I am in marketing profession. So if I learn digital marketing, will it help in the growth of my career?

2. I am a sales professional; will digital marketing be a relevant skill for me?

3. I am a student, is there any prospect in digital marketing or will it help me to build a rewarding career in internet marketing industry?

4. I am an entrepreneur, is it possible to grow my own business through digital marketing by myself?

Actually, digital marketing courses are helpful for all the above profiles. Read on to know how:

Marketing Professionals:

Digital marketing is something, which plays an important role in every marketing field such as PR, media and communication. A marketing professional, without the knowledge of digital marketing can be left behind in career. On the contrary, a marketing professional with proper knowledge and certificates of digital marketing can expect significantly higher growth in terms of designation and salary. Digital media is the medium, through which the marketing professionals can reach out and understand their customers.

Sales Professionals:

There are a large number of people, who want to learn digital marketing courses. There are a number of reasons behind their interest in digital marketing courses. The freshers as well as the experienced sales professionals can learn digital marketing and switch their career from sales to digital marketing.

• Switch career from sales to digital marketing-

In terms of entry level sales professionals, it is better to switch their career from sales to digital marketing.

• Experienced Professionals-

The senior sales professionals are also joining these courses, in order to accelerate their career, as digital marketing plays a crucial role for sales profile. For instance, sales professionals can leverage their presence through different social media sites such as Facebook, LinkedIn or Twitter for customer engagement or prospect mining.

Students:

No doubt, a professional course always drives a student towards a bright career. And among all the professional courses, probably digital marketing course is the best choice for both short term as well as long term prospects. The reason behind this is not only the kind of salary or designation it offers, but also job satisfaction. It works like a bridge for a student over which s/he can enter into the life of professionalism. It is the way of exploring knowledge more and more, as the digital world gets upgraded always.

Business Owner or Entrepreneur:

The only aim of any business owner is to acquire new customers. In today’s world of digitisation, there is no better medium than digital media to promote your business, in terms of customer acquisition. Having a greater skill in digital marketing helps the entrepreneurs to make the right decision at the right time.

If you are from other profile and want to know why do you need to learn digital marketing, feel free to submit your question. Wish you a better career!

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Boost Your Career with a Digital Marketing Certificate

Nowadays, companies of all sizes are turning towards digitally promoting their businesses, thereby presenting new challenges as well as opportunities for marketing professionals. You will see an increase in demand for experts who can help businesses to keep up with the ever-changing technology as well as strategies that are designed to sell products and services and engage customers. Learning such concepts may seem difficult to you. But, fortunately, there are a number of internet or digital marketing courses that can help you to learn how to plan as well as execute effective online marketing campaigns. Also, these courses help in advancing your career possibilities.

Benefits of digital marketing courses and certification

If you are already in the marketing field, working in a Web-related business, or you simply want to expand your marketing skills, you can definitely involve yourself into a digital marketing certificate program. Some of the benefits are discussed below:

1. Enhance your skills

Earning a digital marketing certificate shows your drive. Also, if you have a professional certificate, it will mean that you have acquired certain knowledge as well as skills. This is an advantage that you have over those who do not have any certificate.

2. Increase value

Professionals who have certificate on digital marketing, demonstrated that their skills have been valued by employers who are hoping to compete in this fast changing market. If you are seeking new job opportunities or are interested in advancing in your current job, this certificate can be advantageous for you.

3. Strengthen the core concepts of internet marketing

Learning from a leading digital marketing institution like White Hat Academy, where there are industry experts, can help you to strengthen the core concepts of digital marketing.

4. Provides you knowledge to start your own business

If you want to start your own IT business, having a digital marketing certificate will be an added advantage for you. Digital marketing is an in-demand skill, with the help of which you can have your own successful business.

5. Boost your personality and confidence level

Learning new as well as interesting skills and acquiring knowledge can be an empowering experience. In addition, if you have an internet marketing certificate, it will help you to increase your confidence as well as setting new goals.
While considering whether to pursue a digital marketing certificate or not, it is important that you figure out the best digital marketing institution out there. After all, you will be investing your valuable time and money. So, in return, you definitely want to have an excellent level of education as well as a respected credential. And for this, all you have to do is to review each institution’s accreditation.

Importance of accreditation

Accreditation involves in a strict process that analyses the instructors, programs, student success, delivery methods and other factors of an educational institution, in order to determine that it meets a minimum standard of quality. If an institution is accredited, it will assure its students that the course, in which they are enrolling, meets certain standards, is continuously reviewed and is accountable for achieving its mission. It is this reason that the employers prefer hiring candidates who are from accredited institutions.

A digital marketing certificate can help you in gaining in-demand skills that are specially designed to meet the needs of today’s top IT companies. You can choose to focus on a broad-based program that covers topics such as:
• Skill and creative development for internet marketing
• How to build an appealing website
• Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
• Web analysis and tracking methods
• Both paid and organic search
• Online brand creation
• Multi-channel marketing and integrated campaigns
• Website analytics monitoring
• Tracking methods

Also, if you want to enrol yourself into an advanced course, you may be offered knowledge in Web analytics, email marketing, social media, search engine marketing, affiliate marketing and many more.

The field of digital marketing is growing rapidly and can be regarded as one of the fastest growing industries that have the ability to offer a number of career opportunities for individuals who have the proper education and training. For example, White Hat Academy offers some of the latest and advanced digital marketing courses for people who want to have a great digital marketing career.

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Valuable Tips to Enhance Your Site’s SEO-Friendliness

SEO or Search Engine optimisation is indispensable for any e-commerce concern in today’s world. Without keyword optimisation and target-based campaigning, there is absolutely zero chance of achieving success in any kind of business which is chiefly carried out online. But, use of SEO alone is not enough, if companies don’t aim it at the effective targets and spice up their content so it becomes easily noticeable in the crowd. Below are a few things to concentrate on, if one hopes to get ahead in the digital marketing space:

Optimise Content:
This is extremely important; in fact, this is the thing of foremost importance. Having high quality content serves several purposes: it improves user experience, helps the readers to trust the page and the company, and also prompts Google to rank it higher up on search index. There’s a reason for that last one: The greater the number of pages, the more indexing done by Google. Every page that is posted is indexed by Google. Hence, the greater the number of pages posted, the bigger the opportunities for high-ranking pages. If articles are posted frequently, it gives out a signal to Google crawlers’ artificial intelligence that there is ‘intent’ in the articles. And if interested viewers follow your page and read everything that’s posted in it, then it would appear that the pages are serving the purpose of enriching the reader’s search experience and proving them with a great online shopping experience.

Target SEO at the Local Level:
This largely depends on the kind of business you’re in. But generally, it helps if you optimise your website to appear at the top of localised searches, which are aimed at services or merchandise (whichever your business revolves around). Thus, local search optimisation involves doing close scrutiny of competitors and devising ways to outdo them. Design your web pages in several versions and languages, of which the local-language page must be completely designed in a way meant to cater to the choices and sensibilities of a particular geographical and cultural demographic group.

Design a Mobile Version of Your Website to Make it More Accessible:
Google has recently introduced ‘mobile-friendliness’ as a parameter to rank websites. Google receives a lot of mobile search queries when it comes to specific kinds of sites. Therefore, it is extremely important to take this into account when revamping websites and bringing about improvements. Making your site mobile-friendly would mean customising it in a manner so that it is easy to view on a mobile phone user interface. This will not only improve your site’s accessibility and make for increased viewership, but it will also make Google judge you positively on the mobile-friendliness count.

Design Your Content to Give Customers What They’re Looking for:
You should prioritise keyword planning. As in, you should insert keywords at the correct junctures, where they are most likely to enhance the overall value of the content and give customers what they’re looking for.

Overall, it all comes down to how effective a company is at communicating with its customer base. Google’s changes mostly imply the creation of a network of links which can be classified as spam, and it is impossible to stay ahead of the game only by sprinkling the text with random keywords. Links are built keeping in mind individual relationships. The game of algorithm adjustment drives most companies to create links in a manner which enables people to find what they are looking for, while at the same time getting the site more views. Having social media accounts and media back-links do their bit to add credibility to a particular e-commerce website. Thus, a huge part of your time should be devoted to building genuine relationships with your expertise, rather than just blindly build links in an effort to garner site views.

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Four Tips to Make a Page SEO-Friendly

Marketing in the modern era is largely incomplete without taking it to the realm of the internet. People nowadays look up almost everything they see or hear on the internet before anything else. Hence, it is obvious that any product or service would be researched first on the internet, even before other people are asked about it. So it is extremely important to have a conspicuous presence on the internet so that the target consumer base comes to know about it soon enough, and in the best way possible. Therefore, there is really no way out of having to build an attractive and easily navigable website for visitors, and strengthening it with SEO-approved mechanisms. Here’s how it is done: The company carries out researches on the probable keywords for the goods or services it deals in, and then notes those keywords or key terms which are the most often used by one or more particular sections of the demographic. Those words and terms are then identified and used proportionately while creating content for the company’s website, or putting in the URL. There are many ways to make a web content SEO-positive and help with internet marketing. Some tips are as follows:

Enable Social Media Sharing on The Website: Giving readers of your website the opportunity to share your website via their Twitter or Facebook account, would give you much more exposure before your consumer base. You can also enable commenting via Facebook or Google+ login, which would make it more popular among young customers. Most importantly, Google is seen to widely favour company websites which contain social media sharing features. Last but not least, create accounts for the company on Facebook, Twitter and Pinterest.

Make Images SEO-friendly: Often it is seen that people are content with creating SEO-friendly text and ignore the images they put on their website. For one, it is important not to include images which have very high resolution; so that the website page does not take a lot of time to load (they should be 30 to 100 Kb and have around 72 DPI worth of resolution). Secondly, it should be kept in mind that the images should be helpful in enhancing the reader’s experience and in helping them to better understand the web page content. Randomly placed images, therefore, are a huge no-no.
Go Easy on the JavaScript: Using excessive JavaScript on a page would make it greatly difficult for a search engine to locate it on the internet, since too much of JavaScript would hinder the crawler’s capacity to read the page. And as a result, the Google spider would not rank it high up. Additionally, going on Javascript overkill would mean that mobile access would be hindered.

The URL Should Be SEO-friendly: The number of categories included in the company’s homepage URL should be limited, and the URL content should describe what the firm does.

SEO, to simply expand the acronym, is short for search engine optimisation. Or, the ways and means by which a company seeks to have its website ranked high up on the Google search list.

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Benefits of SEO Marketing

Marketing and business is completely digitized in the age of Smartphones and Tablets. Nowadays, it is near impossible to think of garnering customers without having a well-crafted online advertising campaign. Truly, the internet is the most pertinent medium to gain primary and deep information about any product; since it is the first place where we look in order to get the first idea of what something could be like. Hence, it is immensely important for a company, especially if it is an e-commerce enterprise; to make sure that it keeps a high profile online. And that can only be achieved through Search Engine Optimisation, which is known in popular digital marketing lexicon as SEO.


Below are some of the reasons why SEO (or getting SEO training) is important:

Increased Visibility: SEO is mainly done with the help of researching the appropriate keywords, which are used to search for a particular service or product. These words are used in a strategic manner while creating content for the website, and also in the title of the article. Thus, it becomes easier for Google crawlers (spider) to associate the company with that certain product or service. As a result, Google is able to rank that website on its first few pages, rather, the first page itself depending on viewer experience user reviews and a lot of other factors which fit into its algorithm. This leads to a steady increase in the amount of traffic on the website.

Brand Trustworthiness: It is important to garner the trust of potential customers in order to mark an increase in sales. When a site ranks high on Google, it helps the viewers to place their faith in the brand and depend on it. This is where the importance of brand trustworthiness lies. SEO increases the amount of viewers, who can trust the brand.

It is Cost-effective: Since SEO is an in-bound marketing strategy, it costs much, much less than outbound ones such as cold-calling. And since it is targeted at a particular demographic, its returns are also much more precise when compared to random list calling. Thus, with SEO, one manages to get more return for less cost.

Increased ROI: In continuation of the above point, it can be said that it is possible for SEO experts to track the exact granular-level results of SEO strategies, and thus find out which strategies are wrong and which are not. Also, in case of e-commerce sites, one can find out the exact demographic information of customers who had visited the site and/or bought from it. All details regarding choice and sales can be seen, and patterns of choice-making can be identified. Thus, armed with highly specific information about consumer tastes and preferences, it would be possible to make the necessary arrangements related to increasing and ramping up sales.

In short, SEO is a cost-effective and highly rewarding tool in every manner. Use of it in modern digital marketing is indispensable.

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PPC Marketing: Learning the Basics

If you want internet marketing to work wonders for your business and you haven’t heard of PPC then you are missing out on a valuable aspect of internet marketing. Whether you already agree or not PPC marketing can do an incredible job for your business.

What is PPC?

PPC or pay-per-click is a model of internet marketing. In this model, the advertisers pay when one of their advertisements is clicked. Fee is to be paid for each click, therefore, the advertiser pays only when the ad is clicked. This, basically, helps in directing a flow of traffic to the advertiser’s website.

When someone searches on a keyword related to their business offerings, an advertiser has to bid for the ad placement. When the ad is clicked, visitor is directed to the website which has put the advertisement.

One must keep in mind few points like research and selection of right keyword, organisation of the keywords into a campaign and ad groups, setting PPC landing page etc. to build a successful PPC campaign. The charge on pay- per- click ad is decreased if Google finds your PPC ads and landing pages useful for users.

Google AdWords

Google AdWords is the PPC advertising platform. It is also the most popular PPC platform in the world. A business can create ads which appear on Google search engine and other Google owed properties through AdWords. A user bids on the keywords and pays for each click on the ad.

Google goes through a pool of AdWords  advertisements to choose a set of winners, which then appear in the valuable slots on search engine result pages. There are many factors that are considered while selecting the winning ads. These factors include the quality and relevance of the keywords.  Ad rank is the ranking system that shows which ads will appear on the search pages. Ad Rank is calculated by multiplication of CPC bid and quality score.  This allows the system to be fair as the winning advertisers reach the customers in their budget. It is just like any other kind of auction.

It is both logical and beneficial to conduct PPC marketing through AdWords as Google gets a huge amount of traffic that can be directed to your website through your ad.

What to focus on while planning a successful PPC campaign?

While there are a number of factors that can affect the PPC ad campaign, one must focus on the following factors to achieve success in PPC marketing.

Keyword Relevance

PPC keywords should be relevant to the advertiser’s business offerings. Right keyword groups and proper advertisement text should be crafted according to the relevancy to the business.

Landing Page Quality

Landing pages must have well tailored, relevant, persuasive and quality content that match the search queries.

Quality Score

Quality score is calculated by analysing the click through rates, relevance, keywords and landing page quality. Quality score is a ranking provided by Google.

PPC keyword research

Although time consuming, PPC keyword research has far-fetched advantages. PPC keyword research is very important as the whole PPC campaign depends on the keywords. One must keep up with their keyword research throughout the PPC campaign to get highly relevant and valuable keywords. One must continuously grow and refine the PPC keywords.

Manage PPC campaigns

One must manage the PPC ads regularly after creating them. This helps in making the PPC campaign effective. One must regularly analyse the PPC campaign and make few adjustments like adding keywords, split Ad groups, review costly keyword, refine the landing page etc. to optimise the PPC campaign.

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Digital Marketing: A Ladder for Business Growth

Small and medium businesses are constantly thriving to grow their business. Digital marketing strategies help businesses to strengthen their existing marketing efforts. Digital marketing gives small and medium business to capture a growing and a lucrative position in the market.

Digital marketing is the process of attracting targeted audiences online that helps a business to grow steadily. Unless the traffic is converted into leads, it is useless to bring tons of traffic to the website. The small and medium businesses get a chance to survive competition and grow their business, if they use tools and techniques of digital marketing.

Reasons why digital marketing is worth investing

It is for everyone

Now-a-days digital marketing is not limited to multinationals and large corporations. A notion that digital marketing requires huge investment has vanished and many small and medium businesses are using digital marketing. Digital marketing provides small and medium businesses a chance to compete against the large organisations.

It is cost-effective

Traditional marketing tools and techniques prove to be costly for small and medium businesses. Small and medium businesses have limited capital and resources. Their investment in marketing being limited, the effect of marketing does not reach out to the targeted customer as expected. This limits the opportunities of small and medium businesses. Digital marketing can be both cost-effective and impactful way of marketing, that can be utilised by small and medium businesses. Digital marketing not only helps in reaching out larger customer base but also delivers result in limited investment.

Small and medium businesses can use digital marketing methods for promotion of their products and services and save on promotion cost.

Traffic conversion

When a website is set up by an individual or business, the target is to convert traffic into leads. The rate of conversion from traffic to leads decides the rate of income and measures the online success of a business. If the traffic that visits the website is not converted into leads, all the marketing efforts will simply be wasted.

Digital marketing helps business by converting web traffic into leads. There are several tools and techniques of digital marketing like Search Engine Optimisation (SEO), social media marketing and email marketing that helps small and medium businesses to establish effective communication with targeted audience. Digital marketing allows a business to achieve higher conversion rate.

Revenue generation

Profitable benefits can be achieved by effective digital marketing techniques. Higher traffic to lead conversion rate generated by digital marketing helps a business to earn more profits. Small and medium businesses can expect better revenue growth as the market reach is larger and farther with the digital marketing tools.

Interaction with target audience

One aspect that makes digital marketing better than traditional marketing is the ability to interact with the targeted audiences. Customers and audiences prefer to engage with brand or business. The real time interaction with audience helps a business to connect better with the audience and helps a business to gain insight of what the targeted audiences want. This vital information helps a business to plan their next set of moves.

Apart from the above mentioned points, digital marketing also allows a business to target mobile and tablet using audience. Digital marketing helps a business to build reputation, consumer loyalty and trust and helps a business move up on the growth ladder.

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Beginner’s Guide to Know the Steps of finding Right Keywords for Website

“Keyword research” is the most important element of SEO training. The success of a SEO campaign is based on the selection of the right keywords. Hence a correct keyword analysis is prime to bring ultimate success to an SEO campaign.

The best way to choose the keywords is to take assistance of the Google Keyword Planner. There are some key steps associated with the finding of the right keywords in the Google Keywords Planner including the following:

Steps to find Right Keywords for a Website

Step1: In order to use the Google Keyword Planner, one should have an account in the Google Adwords.One can also make use of his existing Gmail account details to login to https://adwords.google.com.

Step2: Once the account is created and one has already logged into theaccount, the very next step is to find the Keyword Planner and to use it by clicking it. Note that the Keyword Planner is the tool that should be used to find important keywords which are relevant to one’s business.

Step3:A new tab opens after clicking the Keyword Planner. Now click open the menu“Search for new keywords using phrase, website, or category “with a list of options. Enterthe relevant search terms in the search bar under “Your products and services” “of the menu. Remember the “Your products and services “should include the lists of keywords which are very relevant to the business. It is recommended to enter 1-3 keywords here.

Step4: Our next step includes the”Targeting“of the menu mentioned above. It is vital to put some light on the term “targeting” which holds much important in so far as keyword analysis in concerned. Targeting refers to the country, language as well as the search engine that one in marketing on. Our main concern is to use the “All location” in the targeting section. For eg. If one’s business is based in “South Africa”, he should choose South Africa as the country. If one wants to be more specific about the location he can even target specific city in the location. Finally click on “get ideas”

Step5: By clicking on “get ideas” a new page will open. This page consists of the multiple keyword ideas from which one needs to choose the relevant keywords. Now click on the “Keyword Ideas”.

Step6: The next step includes the selection of the preferred keywords. This can be done by the selection of the keyword and clicking and adding them to plan.

Step7: After selecting the keywords and adding them to the plan. The next step is to download the selected keywordsin an excel sheet. To download, click on the “download plan” option.

Step 8:After clicking on the download plan, a new page will open. You need to click on the “Excel CVS“option and then download the file by clicking on the “Download”. The end result is that, one will get the list of preferred keywords in an excel file which can be saved in the desktop for creating the keyword analysis report.

The Importance of Keyword Research

It important to know that keywords are the terms that are used while conducting a search. Keywords should include terms that dominate the content of the website. The vitality of keywords lie in the fact that they help to drive traffic to one’s site. Herein lies the importance of optimizing them. It is worth knowing in this context that if one fails to choose the right keywords for his website, then he is sure to waste his precious time inmanaging a SEO campaign. Also note thatnarrow keywords have less search volumes, but they are far more valuable than the generic keywords.

Finally an important tip for the beginner is that the concept of keyword research is an ongoing process. One should not consider that the idea of keyword research is one time .Rather the idea is that the competitive and high-volume keywords should be replaced by the more specific keywords to bring in the right visitors who will actually be converted. There are various SEO Keywords Tools in the market; however the Google Keyword Planner is the no non-sense guide towards finding the right keywords for one’s site.

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Top 7 Reasons to Use Google AdWords for Advertising

One of the most common questions we get asked is ‘how can I improve my website’s ranking in Google search results?’

There are many ways to help, but one of the most effective is through Google AdWords. There are a lot of marketers and business owners who have heard about this term but are not exactly sure how it can work for them. We believe that AdWords, Google’s extensively successful Pay Per Click (PPC) advertising system, can work for every sort of business. Since AdWords provides measurable ROI, the time and money can be well spent.

If you have never used Google AdWords before and you’re wondering whether it is or is not worthwhile, here we have answer for all of your questions and will discuss why you should spend your marketing budget on AdWords.

1.    AdWords is immediate and measurable

As soon as your account is setup it will be attracting either phone calls or clicks to your website straight away. Compared to conventional marketing channels like TV and magazine advertising, online marketing is highly measurable, especially AdWords PPC is the most transparent and measurable of all online channels. Through tons of PPC metrics, you can evaluate how many people have searched for your keywords and how many clicks you have had to your website, and even whether those clicks have turned into sales or leads.

2.    AdWords is flexible

With tons of options, you can customize your campaigns and ads as per your needs, hyper-targeting the audience you desire to reach. You can easily –

  • Enumerate keyword match types: For example, displaying ad to people who search for an exact keyword that you specify like “chocolate ice-creams” – filtering out traffic on generic terms related to Chocolate or Ice-cream, can be possible.
  • Use ad extensionsto display product images, contact number, locations and mega pack of links to your site.
  • Narrow your audience: It can be done by location, time of day, language, age, browser or device type and frequency.
  • Leverage the display network: Build brand awareness and convert at low cost through display network.

3.    Google charges less for better performing ads

If your account is properly set up you only get charged when people who are really interested in your product or service click on your ad. With Google AdWords, the more popular your ad – the less you pay.

4.    Complete control over your budget

If there is a busy schedule of yours and you do not want any more leads you can turn it off. Similarly if you desire for more leads you can increase your budget. Furthermore if you want to try out a new market or product but do not want to spend huge amount of money, you can start even with spend as low as 1$ per day.

5.    More engaging than organic result

Take advantage of new trendy ad formats that Google has rolled out, such as product listing ads and in-video ads on You Tube. Shinier and more engaging ads receive more clicks and that means more revenue for Google as well as higher benefits for advertisers.

Moreover paid search traffic converts better than organic traffic, as it is more targeted and qualified and queries that result in ad clicks are much more likely to be commercial in nature, rather than informational.

6.    Remarketing

This lets you show ads to people who have visited your website or your mobile app before and left without buying anything. Remarketing helps you reconnect with them by showing relevant ads as they browse web, use mobile apps or search on Google.

7.    Widely being used by your competitors

Ultimately there is peer pressure. Do a few searches on keywords you care about. Your competitors are likely to present there in the sponsored results at the top of the SERP. Can you afford not to be!

Hope now you have clarified your confusion that if your business is searched for on the internet then yes, Google AdWords is right for you. So do not delay and make use of AdWords to boost your business effectively.

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Top 5 Social Channels to Build Personal Branding Successfully

Personal branding means making your identity discoverable throughout internet. If someone searches your name then Google should display enough information about you so that searchers can get to know about you. It is like selling yourself or making yourself presentable to the searchers.

Social media is important as it has given enough platforms for branding our own business as well as to accomplish our goals. It is essential to get introduced to the various social media weapons and make full use of them.

Why should one opt for personal branding?

There are some immediate benefits of personal branding. Note that effective branding can lead to important benefits like crafting a strong client connection, getting connected with business partners, increasing one’s social and professional credibility by creating a close association with the market. Finally it can be said that business of any size and scope should seek the benefit of the various social channels to reap the necessary benefits.

Social Media Channels

1.      Facebook – There are some easy waysto make full use of Facebook to promote one’s personal branding like setting one’s vanity URL to customize domain on Facebook. So you can customize the FB URL with your full name, so that it qualifies to rank high (as keywords in URL serves as a ranking factor for SEO) when someone searches with your name.

One can use the privacy setting to make different friend groups and manage them differently. Note in this context that one can get a professional picture only to be shared with the professional group. Also fill in the professional information in the personal profile. Make full use of the feature of BranchOut. Finally make use of the features like social RSS feed, update status with something informative, apply Facebook events etc. to optimize your personal branding to the fullest.

2.      LinkedIn-This social media tool is popularly used for the professional purpose. It is the best platform to remain connected with the professionals of the same industry. It can be rightly called as the world’s largest professional network. The site is available in various languages.Perhaps the most important benefit of LinkedIn is that it provides access to the experts in other fields and gives a platform to get the best possible consultation. One can also leverage the benefits of emailing to over 50 poeple at once. There are various useful features like the inmails, export connections etc. In a nutshell it is the best way to find others and get funded in the professional world effortlessly.

3.      Twitter-Twitter is a powerful social media to uplift one’s social branding. There are some easy ways with the help of which one can create an excellent social branding like uploading a professional looking photo, build a bio which can be easily reached by common keywords, can add a website link to the profile, indicate your location, discover and post relevant contents based on any criteria.

4.      Pinterest-This is the perfect visual complement among all social media presence, rounding out own personal brand. After creating an account on Pinterest you can make the most of few features such as Pins, Boards, Pin It Button and Repin. Not only images, you can share your own content with your followers. Collecting and pinning pieces of imagery can be extremely influential in building your personal brand.

5.      AboutMe-This is the apt platform where you can brand yourself for your career. It is the easiest way to build a profile page that showcases your unique identity, and develop connections with others. All you need your own image and a readable CV. Through variety of simple tools, about.me unites your presence on the web, acts as a key point for people to learn about you and fosters a community where you can discover like-minded individuals. So whether you are a job seeker, millennial or student, just trust about.me, offering facile way to build a personal brand.

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