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Things to Learn in PPC Advertising

PPC or pay-per-click marketing is a popular model of internet marketing. The advertiser pays a fee only when an ad is clicked. In fact, it is a way of purchasing visits to a website, rather than earning such visits organically. This is quite a cost-effective way to increase the visibility of a website and getting targeted audience.

Once created, PPC campaigns need to be managed regularly to ensure their effectiveness. The performance of the campaign is analysed continuously, and adjustments are made as per requirements. To learn A-Z of PPC and how to manage campaigns professionally PPC training is necessary.

Understanding the Basics of PPC:

Objectives of PPC:

  • Promoting brand awareness.
  • Generating leads.
  • Increasing sales.
Online Marketing

Things you need to learn in PPC advertising are:

Keywords: PPC is based on relevant searches, and keywords are the answer to bring relevance in Google search queries and an advertisement. The keywords must be assigned in a way so that they match the queries. The seven types of keywords are –

  • Exact: The exact search query.
  • Exact (close variant): The exact search query including misspellings.
  • Phrase: Query in the correct order with additional terms.
  • Phrase (close variant): Query in the correct order with additional terms and misspellings.
  • Broad: Similar query in any order.
  • Modified broad: Query in any order with terms containing a plus sign.
  • Broad (session-based): A broad match of the user’s other queries.

Negative keywords: Negative keywords are added to prevent irrelevant searches. For example, someone using the word “free” with a search query does not want to buy it. So, you must add “free” as a negative keyword, so that your ad does not show for a query containing the term “free”. Similarly, a company selling expensive items, needs to add “cheap” and “bargain” as negative keywords.

Ad groups and Campaigns: For PPC advertising, you need to learn to create individual campaigns and choose keyword themes. Based on the theme of the campaign, the themed subcategories called ad groups are created. For example, if the theme is “Coffee Tables”, the ad groups can be “Oval Coffee Tables”, and “Round Coffee Tables”.

Main platforms of PPC: The main platforms of PPC advertising are:

  • Google AdWords: Launched in October 2000, AdWords is the largest platform of PPC. It is run on Google and is geared toward all the companies, from small to large.
  • Bing Ads: The Bing Ads PPC platform is used to display ads on Yahoo and Bing networks.

Variety of ads: Common Ad types are:

  • Expanded Text Ads: Written ads including the chosen keywords.
  • Image Ads: Displaying products images using Display Network campaigns.
  • Product Listing Ads: Ads in the format of square units containing products images, titles and prices.

We, at White Hat Academy offer PPC training in Kolkata, along with SEO training, digital marketing and analytics training. To know more about our course details, structure and our next batch, you can e-mail us at contact@white-hat.in or call +91-33 6615 7424.

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Why Every Small Business Must Invest in Digital Marketing

Small business owners are presented with the challenge of effectively marketing their products using the limited capital and resources available to them. Though marketing is often perceived as a cost, it is an investment that generates ROI in terms of sales. An effective marketing plan for a small business is, therefore, one that will generate the highest ROI – digital marketing.

Exploiting Digital Platforms

Since the world has moved to the internet, digital marketing presents much better prospects of reaching out to the target audience than traditional marketing tools. Most searches for products, services and everything else is done online today. Since the internet acts as the portal where the consumers are looking for what they need, it should be the platform for service providers to advertise what they are offering. Digital marketing has also become easier with many agencies offering this service today. Alternatively, you can choose to pursue a digital marketing course in Kolkata and become an expert yourself.

 

 

Why Invest in Digital Marketing?

Business and commerce are taking to the internet rapidly. With digital marketing, you will have the right techniques for surviving in the digital arena, beating your competition and accelerating growth.

1.       Capitalising on the Growth of the Internet – The 21st century has witnessed immense growth in the popularity of the internet. Today, more than 50 % of the world’s population is using the internet. This shows that the internet provides you with unrestricted access to your potential customers. If you do not have a strong internet presence, you will not be visible to your potential online customer base.

2.       Targeted Marketing for Your Budget – Digital Marketing allows you to utilise a focused approach, optimised as per your budget. The content you advertise online is created with purpose and thought to provide the necessary information to the audience. You can design your strategy as per your needs, increasing the production according to your budget.

3.       Catering to the Changing Consumer Behaviour – The internet provides users with access to a vast sea of information. The audience has hence become more alert about the products they use and the business they associate with. Today, a consumer conducts thorough research before buying a product. Thus, it has become essential to be found by the consumers and provide them with the necessary information about your products and services.

4.       Round the Clock Presence – Marketing your products and services digitally allows your business to keep running even when you are not working. Potential customers from around the globe can view your website, read about your products and see reviews of it too. Through social media, you can connect better with your customers and receive feedback and respond to queries immediately. This allows you to enhance your customer service and track your performance too.

Thus, digital marketing allows you to put your business right in the centre of your potential customers, getting their attraction. Taking a digital marketing course in Kolkata will help you learn more about it and use the various tools effectively.

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Skills of SEO Professionals – Do you Have Them?

SEO professionals might have diverse skills, but there are a few skills which are quite essential and should be present in any aspiring professional. SEO training institutes in Kolkata ensure that professionals do not just develop a deep understanding of the subject, but they have the necessary training to think ‘out of the box’ and solve critical or unusual problems in the best interest of the clients.

So, what are some of the most necessary skills?

Critical Thinking Ability:

Each website is different and there are many different factors which can impact the search engine rankings of the website. Thus, an SEO professional should be able to find the different issues on the websites they are working on. This is through competitor research and analysis. An SEO professional should be able to analyze what is working and what is not working for the rivals. Such a critical thinking ability and deep analysis will help in understanding unique problems through multiple angles so that creative solutions are available to correct the problems.

Fast Learner:

Best practices, SEO trends, and Google algorithms keep changing. An SEO professional needs to stay updated and keep adapting quickly. New skills need to be acquired so that clients can derive maximum benefits. Unless the professional is well versed with the trends and latest information, strategies cannot be made for the benefits of clients.

Be Able to Prioritize Tasks:

An SEO professional needs to handle several tasks at the same time. Multi-tasking becomes a part of life and therefore prioritizing tasks becomes crucial. Prioritizing is critical in the successful running of an SEO campaign. Link building is a time-consuming task, and therefore lots of importance is given to the process. It needs a lot of attention so that it pays off.

Able to Make the Correct Decisions:

All through the process of SEO, several decisions need to be taken. Time constraints or strict deadlines need to be tackled with the right decision making. Google algorithms keep changing continuously and websites must be changed fast or else the progress gained might be lost forever. The ability to make decisions in a short time is vital.

Strong Writing Skills:

Anyone who manages an SEO campaign needs to have strong SEO skills. It needs to be remembered here that SEO is a content-driven technique. Thus, SEO writing needs to be learnt and everyone might not be able to do it impeccably. To create a successful SEO campaign, strong writing skills are necessary. Weaving in keywords naturally into the content can be quite tricky at times and needs some practice as well. Keyword stuffing does no good and can hamper your SEO progress. An expert with strong writing skills will be able to do justice to the campaign and ensure its success in the long-term.

The list doesn’t end here – there are several other skills which a professional need to have for success! Interested to know more about the skills or how to become a certified professional? Get in touch now!

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Professional Digital Marketing Training in Kolkata

Digital marketing has slowly emerged to become an influential aspect of e-commerce sites and other B2B businesses in India. As the number of internet users keeps spiking daily, there has been a great demand for digital marketing professionals all over the country. Consequently, digital marketing training in Kolkata has grown popular among young aspirants who wish to choose a different and follow an exciting career in this field. Different companies hire digital marketers to market their products/services online through different kinds of professional digital media outlets including the internet, mobile applications, social media networks and so on. Experts say that as consumer dependency on the internet keeps on growing, there is a high probability that digital marketing training Kolkata will become the next big thing in the coming years.

Features of Digital Marketing:

  • The Need of the Hour

Thanks to the world’s biggest search engine, Google, millions of companies and brands have utilized various digital marketing techniques to make the best use of the world wide web. Smartphone revolution in India has made digital marketing the need of the hour for startups and reputed brands alike.

  • Cost-effective

Generating satisfactory leads and ensuring that those leads turn into conversion is their main objective. They work on expanding the market reach of business while keeping the expenses at a minimum.

  • Efficient for All Sorts of Businesses

Digital marketing experts are essential to all sorts of businesses whether it’s an e-commerce site or a B2B business. People who consider that digital marketing technique is only feasible and effective for only e-commerce companies are simply not aware of the true form of digital marketing.

  • Influential

Through digital marketing, professionals influence various consumers to check out a client’s business and boost their business opportunities efficiently. If the brand image is handled carefully and new
leads are generated daily, then it would result in a more influential brand image.

Career Options for a Professional Digital Marketing Expert

Digital marketing is now a vital part of revenue generation in all companies across the globe and the demand for digital marketing training in Kolkata has amped up for the below professional roles:

  • SEO Manager

SEO manager is responsible for strategizing a company’s SEO plans and for its efficient implementation. SEO manager has a sound knowledge of web analytics, content strategy planning, developing campaigns and social media strategies.

  • PPC Marketing Manager

These professionals handle the selection of keywords for a better audience targeting. They also run A/B tests and are familiar with data analysis. Their main task is to oversee pay-per-click campaigns and their management.

  • Marketing and Automation Specialist

A company’s automated marketing strategy is the responsibility of its marketing and automation specialist who also designs landing pages, optimizes targeting and helps in increasing conversions.

  • Digital Influencer

Influencer’s broadcast a brand’s motto and message throughout digital media outlets on a regular basis so that your followers become leads for any brand/company.

  • Social Media Manager

An online business entity must maintain its social media image to ensure that the brand image of a company is thoroughly expanding. Social media managers plan and create fresh contents and advertising techniques to interact well with followers and customers.

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Pursuing a Career in Digital Marketing

Marketing is an essential element of any business, driving it towards success through recognition and customer trust. With the growing popularity and usage of the internet, the virtual world has become one of the key channels of communication. Further boosted by the growing popularity of e-commerce, digital marketing has today become a more important tool than traditional marketing. This has all led to a rapid rise in digital marketing, meaning that businesses are investing more in the online promotions sector.

The immense popularity of digital marketing and advertising has led to the creation of numerous jobs in this field. The biggest plus point of a digital marketing career is the fact that you only need to pursue one of the many Digital Marketing Courses in Kolkata and you will be good to go. If you also feel like getting into digital marketing but are not sure if it is a good career choice, this article will help you out.

Why Digital Marketing?

The world is going digital at a surprisingly fast pace, about 10 times faster than the traditional economy. This means that the demand for skilled digital marketers is on the rise. The wide-spread use of digital marketing by SMEs and brands is further fuelling this demand. With everything digital and such huge demand for digital marketing, there is a skill gap, which can be fulfilled only by digital marketing professionals and experts.

At a time where unemployment and disguised underemployment are so evident in India, isn’t it a wise choice to take up a career and learn a skill that offers a vast opportunity for growth? Digital Marketing can clearly offer you job security owing to the rapid growth and development of technology.

Further, digital marketing isn’t limited by any degree or specific educational qualification. The field is open for both experienced and novices. Ranging from creativity to coding, no matter what excites you, you will be able to find a role in digital marketing just for you!

Thus, it can be safely said that the question here isn’t ‘why digital marketing?’ The question you need to ask yourself is – ‘Is there any reason to not pursue digital marketing?’

Highlights of a Digital Marketing Career

The biggest advantage of a digital marketing career is that the industry is currently booming with job opportunities. What makes it even better is that it is further expected to grow and create even more employment opportunities in the near future. If you still didn’t find your answer, take a look at the advantages of a digital marketing career:

  1.  It has already been established that the demand for digital marketers is much more than the supply. When working in a sector where skilled personnel are not easily available, you will be able to negotiate your terms and salary accordingly. Also, salaries of SEO, SMO and PPC experts has picked up pace recently, meaning that you could gain a handsome amount for these skills.
  2. Online Money – Digital Marketing is a career option that lets you generate passive income. Simply working online as a freelancer or practising affiliate marketing, you will be able to earn a good amount of money.
  3. No Time Restrictions – Unlike other careers where you need to attain several educational qualifications to get a decent job, you can start working as a digital marketing expert whenever you want. All you need to do is pursue is a digital marketing course in Kolkata. You can do so at any age and time.
  4. Flexibility – Digital marketing gives you the flexibility to work from anywhere and at any time, as long as you have a decent internet connection. Also, the field offers a wide variety of profiles to choose from, including web developer, social media executive, SEO expert, PPC expert, content marketer, e-commerce manager, e-mail marketing manager etc.

These are the major benefits of a digital marketing career. If you also want to learn Digital Marketing, sign up for a course today!

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De-Mystifying Common Myths Surrounding Digital Marketing Course in Kolkata

As smartphone penetration made internet services handy for everyone, it also sparked a revolution in the e-commerce, social media and of course in the digital marketing sector. Thanks to the easy access to the affordable 4G Internet, the situation became easier as it boosted the number of internet users in the country. As a result, the commercial sector and lots of industries now rely on digital marketing techniques which have increased the popularity and demand of a good digital marketing course in Kolkata.
So, what is digital marketing all about?

It includes the following aspects:

• Search Engine Optimization
• Content Marketing
• Social Media Marketing
• Search Engine Marketing
• Pay-per-click Advertising
• Email Marketing
• Affiliate Marketing

 

 

General Misconception Regarding Digital Marketing Courses:

• Digital Marketing Isn’t Suitable For B2B Industries:
Many people seem to have a wrong idea about the effectiveness of digital marketing for B2B industries and companies which are utilizing the tools. But, digital marketing is best suited for such commercial entities that are related to the B2B industry. This is because digital marketing gives them the tools to manage focused and intricate communications with the customers directly.

• Search Engine Optimization Has Become Outdated:

Anyone who grasps the core idea behind search engine would realize that optimization is not a trend or a practice that will slowly vanish. Professional SEO techniques will be required as long as there’s a search engine supporting e-commerce. SEO is one of the fundamental elements of marketing on Google’s platform. By bringing the site of a marketer as the foremost search result on Google, SEO helps them to get more customers and continue a successful business, online.

• Digital Marketing Works Only on The Younger Generation:

It’s common to consider youngsters are the targeted audience of digital marketing course in Kolkata because they spend quality time online regularly. However, it’s the elderly population, which spends a considerable time online and their number is continually increasing. Elders have become consistent and returning customers to various e-commerce sites and search engines due to digital marketing success.
Direct Effect of 4G Revolution on Marketing and Advertising Sector
Organic marketing and advertising are slowly becoming a thing of the past as consumers tend to search the internet for any specific query instead of finding the answer through other offline alternatives. Whether they need a service/product matching their specifications, people most commonly run a Google search for it. That is when digital marketing makes its debut, smart digital marketing techniques have outrun traditional marketing methods.

Digital Marketing Will be the Next Big Thing 2019

Marketing scenario that exists online is basically what digital marketing is all about and it keeps evolving with time. Digital marketing course in Kolkata is extremely relevant because there are several new as well as upcoming techniques that an expert professional is supposed to know so that they can offer the best digital marketing services to their clients. With the increase in the number of internet users, there’s been a constant need for clearer and more user-specific marketing techniques to guide a customer to the right kind of services they require.

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Digital Marketing Training – Is it a Worthy Investment?

Today, with an advancement of time, door to door marketing or making use of leaflets and brochures, have become things of the past. In the present time, you can reach any specific region of the world, with just a few clicks. Companies all over the world reach out to a wider audience, build their brand image and enhance their online credibility with the help of digital marketing.

An increasing number of business owners are reaching customers on a global scale with the help of digital marketers. To ensure websites get increased traffic, it is vital to improve their search engine rankings, and this is done by a digital marketing expert. Digital marketing involves several activities which help websites to rank higher in search engines. A digital marketing course, in Kolkata, offers great opportunity to learn everything about digital marketing and make a lucrative career as a successful digital marketing consultant!

What is Digital Marketing?

Today the internet has become an integral part of the lives of most people. Digital marketing involves making use of the internet as a tool for promotion. Digital marketing can be explained as the process of making use of a variety of digital tactics to connect to customers in different parts of the world. There are a number of functions, which fall under the section of digital marketing, which includes, email marketing and digital advertising. At a high level, digital marketing also involves making use of digital channels like social media, mobile apps, search engines and websites to deliver advertising services.

Why should you train yourself in Digital Marketing?

The world with time is gradually becoming a digital one. Today, everything is accessed and controlled with the use of the internet. Taking a course in digital marketing in Kolkata will arm with capabilities, which will make your career future-proof. To know more about the course details, click here. With the continuous advancement in the digital world, in the future, careers in digital marketing would be immensely popular and profitable. Training yourself will along the road, with the added experience, turn you into more of an expert in digital marketing.

Digital marketing training will help you have flexibility in your career. Any job in the world of digital marketing involves extensive use of the internet. Therefore, if you choose a career in this field, you will have a comparatively flexible working schedule. Jobs in digital marketing can also be done in the comfort of your home. All you need is a laptop or a desktop, with a stable internet connection.

Digital Marketing Career

The demand and supply graph in the world of digital marketing is inversely proportional, as there is a lack of good digital marketing professionals. In a situation like this, if you are trained and have the necessary knowledge, there will be no dearth of jobs for you. The demand for professionals is continuously rising.

It is therefore apparent, that spending money on training for digital marketing is not an expense at all. It is in many ways, an investment because training is what provides you with expertise in the field!

 

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How Effective SEO Techniques Can Boost Your Website Rankings

SEO or search engine optimisation involves several activities targeted towards improving the website’s rankings in different search engines like Google and Yahoo. These activities help in not just improving website rankings but also help in enhancing the brand image of the business and boosts the online credibility of the organisation as well.

So, how does all this happen?

For all this to happen, effective SEO techniques need to be implemented, keeping in mind the goals or objectives of the business. These techniques can be implemented only by a trained professional or an expert who has a thorough knowledge of digital marketing.

White Hat Academy – our SEO training institute in Kolkata offers courses and the necessary training in SEO, PPC, Social Media and of course digital marketing for all those who are interested in learning SEO or looking for a lucrative career in digital marketing. After the completion of the course, students should be able to carry out their jobs independently.

Improving the Ranking of Website

Developing SEO strategies need extensive knowledge, analytical skills and experience. Though there are several techniques, here are some of the most commonly used strategies known to be quite effective in improving the rankings of a website.

URL Optimisation:

Optimising the URL is of prime importance and needs immediate attention. It needs to be unique for each page. A good URL must be short yet descriptive including a target keyword for the page’s contents. The words should be separated by hyphens so that it can be read easily. As for the URL structure, it should be categorised in groups with a menu of the pages to make the site user-friendly.

Content Optimisation:

  • High-Quality Plagiarism Free Content: The quality of content is of prime importance. Make sure to research your content, use the right keywords and in the appropriate way. Only publish content that is useful to the page visitors. Maintain a balanced proportion of texts and images for your content.  Most importantly, your content should be original, it must never be copied from somewhere else or you will invite penalty from Google.
  • Meta Descriptions Writing: Maintaining the number of keywords on the site is a crucial factor because only then your site will come up in the search engines when people will search for those keywords. An effective method of making use of the keywords is adding meta descriptions to the pages. A meta description is a summary of your page’s content and it comes up as search results on search engines when a phrase within it is searched by people.

Link Building Strategies:

  • Internal Link Building: Sites must contain internal links for having its own web so that people can easily navigate by clicking and easily access different pages. Internal links also let the search engines know about your pages and distinguish the most important pages. The users coming to your site will visit more pages and spend more time by clicking on the links.
  • External Link Building: External links are equally important. When high-quality websites are linked to your pages, it automatically increases the worth of your pages. The users, as well as Google, will find your site more trustworthy.

Other Techniques:

  • Page Formatting: You need to format your page well, so that the content reads easy. Use H1, H2, H3 tags for your headings and sub-headings as a part of optimisation. Use bold, italics and underline as required. The font size should not be too small, and the text is always easy to ready when divided into short paragraphs.
  • Inclusion of Page Titles and Headings: The titles of the pages are very important. Make sure that a title is catchy with its unique style and should include the primary keyword.

With the growth of digital marketing, the demand for digital marketing experts are also growing. If you want to pursue your career as a digital marketing expert you need to enrol in our SEO training institute in Kolkata.

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Trends that are Defining the Future of Digital Marketing

With the growing popularity and influence of the digital landscape consisting of the different social media platforms, the virtual environment has become an effective tool for reaching out to the people. This has empowered digital marketing in a way that it cannot be ignored any longer.

While the basic digital marketing strategies consist of social media marketing, SEO, content marketing and PPC, recent times have observed a drastic shift in digital marketing tools. Today, there are several digital marketing trends based on the latest technological and internet-powered tools, that businesses must incorporate in their digital marketing strategies.

So, if you wish to utilise the internet to market your products and services to the online audience, how will you do it? For starters, you will have to know the basics of digital marketing. This you can learn quite easily by signing up for digital marketing training in Kolkata. Next, you will have to incorporate these trends into your strategy:

Chatbots as a Concierge

Chatbots are a kind of software that acts as a virtual assistant, communicating with the visitors and guiding them through what they need. They interact with the customers in a completely natural manner. They can be used for a number of tasks like greeting visitors, answering frequently asked questions, scheduling appointments and helping the customers in making purchases. The bot can be used to steer sales or to offer customer service.

Since the chatbots are quick to respond and answer all questions patiently, many consumers prefer interacting with chatbots.

The Power of Voice

The use of voice for search has seen incessant growth over the past year. To use this opportunity, you should optimise your website to include voice search. You must know what the consumers wish to know and how they will frame their searches. Keeping in mind that audio searches and longer and conversational, simply figuring out the keywords will not suffice.

You will also have to inculcate the frequently asked questions in your website, listing answers for each of them clearly. This would allow the search engines to pick on the particular phrases from your answer, helping you to rank higher.

Digital Marketing: A Ladder for Business Growth

Video Advertising and Live Video

Video remains to be the epitome of content marketing. With the advent of live video, this has gone up a notch further. Marketers who wish to employ video advertising must create a proper strategy for video advertising. First, you need to come up with engaging content for your videos, that will appeal to them. Secondly, you will have to optimise the videos for all platforms and incorporate call-to-action.

Artificial Intelligence and Personalised Customer Service

The application of AI in personalisation, customer experience and analytics have already shown what the technology is capable of. Similarly, AI can be used as a key weapon in marketing strategy. Using AI, you will be able to analyse search patterns and consumer behaviour. Obtaining data from certain platforms, the AI will be able to crack how customers find their services and products. This will help you in optimising your service. With personalisation, the customers will be able to gain a great shopping experience, and this will act as a strong link between the consumers and the business.

These are the primary trends in digital marketing that are on the rise and hold the power to transform the way you reach out to people. Apart from the ones listed above, visual searches, social messaging, use of social media stories etc are also expected to gain pace in the near future. If you too want to keep in pace with the changing trends, you should opt for digital marketing training in Kolkata. It will help you to make efficient use of these tools to market your products and services efficiently, with maximum reach.

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Search Engine Optimisation – Types and Techniques

Serving as a giant platform where ideas are being exchanged with a wide reach, social media has emerged as an influencing factor in the digital marketing process. Since the internet has surfaced as the biggest tool for brand marketing and advertising, effective SEO or Search Engine Optimisation is necessary to generate traffic and rank better in search results. To enhance the position of a brand or organisation on a search engine ranking, various types and techniques of SEO are adopted by digital marketing professionals.

If you wish to know about digital marketing and learn all about SEO and its techniques to improve website performance or rankings, you can register for SEO training in Kolkata.

The SEO experts use two major types of SEO strategies: On-page SEO and Off-page SEO.

On-Page SEO

The on-page SEO techniques involve a string of activities that are aimed at optimising the content of the webpage itself, to make the web page appear higher in the search results. These SEO techniques are primarily based on ensuring good quality of content. On-page SEO is conducted on the web page and the content before it is published. The common techniques used in on-page SEO strategies are:

  • Internal Linking
  • Optimisation of meta description, meta tags and alt attributes
  • Prioritising keywords and including them with correct keyword density
  • Backlinking
  • Conducting Webpage images SEO
  • Building customised URL structures
  • Use of H-tags

Off-Page SEO

Off-page SEO strategies are implemented after the page goes live. These include various activities that draw attention to the web page and captures the reaction of the audience to the content. These activities ultimately help in building healthy and lasting relationships with the audience. The activities comprising off-page SEO are:

  • Linking, Reviewing and Rating
  • Commenting on Posts
  • Sharing links and posts on various social media platforms
  • Monitoring the reaction of the target audience and understanding their requirements
  • Answering queries and questions of the target customers
  • Developing personal relationships with the audience through chat and support

Important SEO Tools

To use SEO strategies effectively, one must know the different tools and techniques that will derive the maximum traffic and boost the visibility of the page. You will learn all about these techniques and tools during your digital marketing training in Kolkata. Planning an SEO strategy with the right tools will help you in recognising the best opportunities and taking advantage of them. There are 6 tools that are most important in SEO.

These are:

  • Content Ideas
  • Technical SEO
  • Rankings
  • Keyword Analysis
  • Link Building
  • Link Removing

These tools and techniques are the most widely-used and fall under the category of White Hat SEO. White Hat SEO techniques refer to the practices that are taken up by most digital marketing professionals, abiding by the strict guidelines and rules laid down by Google. These techniques promise long-lasting results.

Apart from the White Hat techniques, there are certain black hat techniques too. These constitute of illegitimate practices aimed at the loopholes of the system, that might generate quick traffic, but the results will be short-lived.

SEO is regarded as a modern marketing technique and a primary element in digital marketing that effectively steers one’s business through various digital and social media platforms. The practice is effective in amplifying the number of online visitors by acquiring a higher rank in the search results of various search engines.

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