Job Opportunities for Digital Marketing Professionals in India

Moving towards a digital economy, all sales and marketing are today done via digital portals. This has created a massive demand for digital marketing, leading to the creation of numerous digital marketing jobs in Kolkata and the rest of the nation. There are various job options available that one can explore as per their specialisation and skills.

To further shed light on the wide scope of digital marketing in India, lets us see some of the job opportunities available:

1.          SEO Specialist

Search Engine Optimisation or SEO is a key part of digital marketing, aimed at improving the ranking of a website in the results of a search engine. The SEO specialist is responsible for optimising the website and other digital assets of the company to generate organic traffic. Large companies have dedicated teams for SEO, managing their blogs and websites. On the other hand, in small companies, a single SEO specialist handles all the work.

2.          SEM Professional

The SEM professional is responsible for running campaigns on various search engines like Google, Bing and Yahoo. Managing advertisements, they are often known as Pay Per Click (PPC) experts also. This is because these ads need to be paid for when a customer clicks on the ad. The SEM professional runs the advertisements on the search engine and reports the traffic generated to the digital marketing manager.

3.          Content Marketing Professional

The content manager has one of the most important roles in digital marketing. Marketing a website is not possible without proper content. The content marketing professional has to ensure that the blog is updated with quality articles, graphics, brochures, e-books and videos. For this, the content marketer has to coordinate with the video editor and graphic designer to create and publish different formats of content.

4.          Social Media Manager

The social media manager is responsible for identifying the platforms through which the company can reach and connect with its target audience. They need to leverage these social media platforms to advertise and engage with their audience. The job requires a good knowledge of social media portals and designing.

5.          Digital Marketing Management

The manager of digital marketing holds a senior role in this sector. The job role demands management skills as they are needed to supervise the entire team and deliver results. This role, thus, requires at least 3 to 5 years of experience. Holding a high rank, the digital marketing manager reports directly to the CMO or the VP of the company.

6.          Digital Marketing Strategist

The strategy drafter has the senior-most role in digital marketing. This role requires a minimum of 5 years of experience in digital marketing. The strategist needs to motivate, train and guide the existing team to achieve the goals of online marketing.

These are the different digital marketing jobs in Kolkata that one can easily get. Starting from the lower to positions to the senior ones, you will find digital marketing job opportunities in almost every company in this digital age.

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Google Ads for Businesses

These days, Google Ads has become a prerequisite for digital marketing. It is a pay-per-click advertising system with massive success, operated by Google. Innumerable businesses have found this advertising system effective and attracting traffic to their website.

Digital marketers often suggest Google ads for bringing in traffic. Here are some of the ways Google Ads are helpful.

 Faster Effects Than SEO

SEO or Search Engine Optimization takes time to provide noticeable results. However, the case is not the same when it comes to Google AdWords. You can get instant result from AdWords, immediate after the ad campaign goes live and your ad appears. Along with earning revenue, you can also get time to find out the effective keywords and go further with an effective SEO campaign by using the AdWords data.Flexible Feature

AdWords is flexible with the customizable options, that allow the business owners to suit their specific requirements. AdWords allows you to display an ad on specific keyword searches. You can set the keywords, depending on your business type. Along with the display of the ad, it allows you to display product image, information about your business and link to your website. Also, you can set the ad in such a way that can reach the target audience as per their location, language, age and other particulars.

 Easier to Reach the Target

As AdWords is the major source of income of Google, they are improving the features continually. The product listing and in-video ads get more clicks from the users. As these ad formats are more engaging, these results in more revenue earning for both Google and the advertisers. On the other hand, displaying ads on YouTube can be more engaging than on Bing and Yahoo, as YouTube gets more than one billion people in a month.

 Advertising Cost Set Up

AdWords allows you to set a maximum cost per day required for a campaign. This procedure is very effective for the business owners, as it eliminates the chance of running out of budget. Instead, you can fix your budget for campaign accordingly. Whatever be your budget, lower or higher, you can go further with it only. However, the number of ads may reduce along with the decreased budget. If you face something like that, you can increase the amount. It is scalable, and you can get innumerable leads with a short time.

 Easy Beating the Competitors

AdWords works faster, compared to other digital campaigns like SEO. Once your ad appears in search engines, it starts to receive clicks. It will keep you a step ahead comparing to other companies with similar business. But if your competitors are also using AdWords, you need to place your ads covering 85% of the space of result pages.

Final Words:

AdWords is an effective tool for advertising any kind of business. It provides the opportunity to display the ads in the perfect place and allows the advertisers ROI tracking. By managing the AdWords account carefully and providing attention to set up, the businesses can get the best results from AdWords.

If you wish to learn more about Google Ads or digital marketing, get in touch with us.

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Perks of Choosing Digital Marketing as Your Career

this digital age, the internet has become the main platform of marketing. People now can buy or sell anything through the internet from anywhere in the world. However, to make more profit, companies need to market their products well on the internet, and this is where digital marketing becomes important. It is now considered a potential career option with vast opportunities.

Search Engine Optimization

SEO is an important part of digital marketing. It is the process of enhancing the quantity and quality of website traffic for a company. The more visibility the website gets, the higher rank it gains in search engine results and more people reach the company for its products. This involves strategizing and utilising a number of techniques. To learn more about these techniques and how to do it you need to learn digital marketing.


here are several reasons why digital marketing a great career option is, such as:

  • A professional in demand

The demand for digital marketing skills is ever-growing. However, there are not enough people for all digital marketing jobs. Studies say that digital marketing jobs will overflow in the market by 2020 but there will be a high scarcity of digital professionals. While the world is full of job uncertainty, a promising digital marketing career offering a gamut of opportunities is certainly a lucrative option.

  • Multiple career options

From start-ups to established corporates, companies from around the world are always in search of digital professionals with skills and experience. Especially, while artificial intelligence is becoming more mainstream, digital marketing professionals are getting more career options. When you have a vast range of opportunities, then you can select the type of company you want to work for, instead of selecting the very first option you have. So, yes you have the option of being choosy as well.

  • Earn more

It is the law of traditional economics; whenever something is scarce, it has more value. Similarly, the high demand for digital marketing professionals enhances their value in the industry. If you learn your job well and gain skills enough to prove yourself worthy, the salary will also be negotiated accordingly. By choosing digital marketing as your career, you will not only land great jobs with a high salary but also be benefitted with bonus income based on your role.

  • Start working immediately

Most of the career options do not offer you the opportunity of starting work right away after completing your education. For instance, if you choose advertising as your career, an internship might be necessary or additional training where you can learn. However, there are several opportunities in the digital marketing world for a fresher to start working. To attract the attention of potential employers, you can start by building a powerful social media presence by starting a blog and gaining twitter followers. You can also partake in online exams to test your digital marketing knowledge and showcase it.

  • Versatility

The digital marketing industry offers several job options, so it is not necessary that you must do the same kind of work all the time. Other industries do not have the facility of changing your job even if you desire it. You will need a long-term education and training for that. In the digital marketing industry, however, you can learn new skills and sharpen them in the digital marketing field to do other types of jobs.

Apart from these, digital marketing will allow you to work with new people every day and you can be creative while doing your job. Enrol to a digital marketing course in Kolkata to start your excellent career.

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The 5 C’s of Effective SEO

In this digital age, creating a strong online presence has become more important than ever. A crucial part of doing this is Search Engine Optimisation or SEO, that helps in optimising the ranking of the website in the search engine results. Better rank means better visibility, driving more traffic to the website. SEO is a simple skill that one can easily master with an SEO course in Kolkata.

The practice of SEO consists of 5C’s or five basic elements:

1.          Code

While a good code is no guarantee of high search engine rankings, a poor code will prevent good rankings. This is often referred to as technical SEO, which is a fundamental part of SEO. Fixing the code for a website to ensure it has good SEO is a basic step. Many SEO professionals often consider that SEO revolves around this, though this is only one part of the whole practice.

2.          Content

Regardless of the growth and progress of the digital era, the value of words and content cannot be diminished. Content is invaluable to any website and an effective way of generating website traffic. The content should be drafted such that it communicates the unique selling point of the company y appealing to the target audience. However, simply stuffing the content with keywords is not an effective way of marketing. You need to ensure that the content resonates with what your audience is looking for. Again, it is important to remember that both matter equally – the content that you write as well as the content written for you by other people.

3.          Connections

The links connecting to your website are of immense importance. Search engines pick external links to a website, considering these as an indicator to the relevance of a website for a specific query.  Quality links to a website can enhance the recognition and ranking of a website tremendously. To ensure the quality of the links, it is crucial to identify the right influencers and identify how the links promote your website.

4.          Communications

You will not get any direct SEO-related benefits from social media, but it is still extremely crucial for the success of an SEO program. Having a robust social media visibility will help in cultivating strong influencer relationships and building strong brand recognition. For instance, within the first few search results, the one having the strongest recognition is more likely to get a click, regardless of its position.

5.          Capture

At times, the client wishes to target a specific keyword and get a higher ranking for it. This is based entirely on their intuition that the specific keyword will help them generate higher traffic. However, these clients can often be wrong. There are several broad keywords that sit at the top of the search funnel. To understand such keywords, you will need proper knowledge and look beyond the latest conversion data.

While this might seem tricky, an SEO course in Kolkata can help achieve the 5C’s easily and ensure higher rankings for your website.

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Why You Should Go for a Paid Google Analytics Program and Not a Free One

Google Analytics has become an essential skill set in a digital marketer’s portfolio, providing valuable insight into different marketing strategies that are in use. With competition at an all time high, the proper implementation of Google Analytics has become crucial for the success of any strategy. This creates a host of opportunities for young professionals and freshers alike, to acquire the required knowledge and skillset for digital marketing applications. Of course, there are both free and paid Google Analytics courses which can be found in abundance if we do a quick Google search.

Some people may argue that there is no need to pay for a course which is also available for free. While this line of reason is not exactly wrong on the face of it, it is not at all advisable to learn this vast subject without any form of external tutoring. There are good reasons for this. Nowadays there is a wealth of free information and resources available online with learning tools like instructor videos, integrated discussions, and comprehension testing to better assist the candidate. There is a wide prevalence of these. However, paid courses to provide the learner a systematic approach, offering a bespoke and efficient lesson plan with dedicated instructors who ensure that applicants get the optimal levels of knowledge, both practical and theoretical.

What you get From a Paid analytics course

There are a variety of advantages that come with a paid analytics course, which contribute to a better understanding of the subject. They are as follows.

1. Core Concepts: The core concepts of Google Analytics form the backbone of its practical applications. From free sources, only informational resources like documents and videos are available and the methodology often lacks discipline and a definite goal. Paid Analytics courses which feature physical classrooms are great for young professionals, which can strengthen the core concepts from an initial stage. Many students prefer the direct interaction they get with Google Certified instructors and professionals, who can effectively shed light on its practical usage.

2. Customer Behavioural Analysis: Customer Behavior Analysis comes hand in hand with Google Analytics and is required for the effective implementation of relationship marketing. The intricacies and details associated with it can be a tricky subject to grasp, especially when an applicant is relying on free tools and resources. Paid courses offer a classroom-like environment where experienced certified professionals can explain the process in depth. Customer Behavioural Analysis should not be overlooked as much of Google Analytics functionality depends on customer buying behavior information.

3. Getting updated information: Google conducts regular maintenance programs and updates its system to eliminate any loopholes that may be present. Search result rankings depend on a complicated set of algorithmic calculations that are regularly revamped when necessary. For this reason, depending on online resources is not a good idea, as most of the free information may be outdated and redundant. By signing up for a paid course, certified instructors will have up to date information and industry knowledge, addressing all doubts that applicants might have.

The Importance of Paid Courses for a young professional

Google Analytics is a vast subject as mentioned before, consisting of many functional components. With Digital Marketing picking up speed, more and more professionals are looking to strengthen their knowledge on this subject. Paid Google analytics courses give deep insight into subjects like,

1. Real-time data analysis: Real-time data analysis is a necessary skill that contributes greatly to the functionality of Google Analytics. Paid courses explain this concept in detail and allow young professionals to test their tracking skills in real-time.

2. Social Media Comparisons: Social Media Marketing is a necessity in the highly competitive digital market. With so many social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc available, it makes the task extremely difficult to comprehend. Proper working knowledge of Google Analytics can help an individual gauge the effectiveness of each of these platforms and how each user reacts to it.

3. User Experience: Because of the increased stress on a hands-on approach and practical examples in the paid courses, the concept of improving the user experience becomes simpler to understand. Google Analytics allows users to track visitor navigation on their websites. Relevant information like traffic retention time, and traffic movement between pages, allowing the management to remove bottlenecks from their user interface. This works especially well with website landing pages and website redesigns.

With the digital presence of brands playing a key role in promoting goods and services, the need for certified and professional technicians who have in-depth knowledge of Google Analytics is being felt today. Armed with powerful features, Google Analytics can be the perfect weapon to tackle competition. It makes sense to get the best quality training from paid Google Analytics courses, for a practical and effective approach to the tool.

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Become an SEO Expert at White Hat Academy: Advantages Of A Certified Programme

Digital marketing is one of the most effective promotional strategies used by marketers around the world to effectively reach their customers. It employs various methods like SEO, PPC, social media campaigning and other related digital marketing tools to achieve the best possible results.

One of the most widely used techniques is SEO or Search Engine Optimization, employed by marketers in a number of different ways to achieve organic results. It has a direct effect on the visibility of a brand and its online reputation; the two driving forces behind a successful campaign.

The advantages of using SEO tactics are well known in digital marketing communities around the world. However, because of its increased scope in the current market, young professionals are realising the increased importance of a professional SEO course. Gathering industrial knowledge and up-to-date information are the key reasons why people sign up for certified courses. Some may argue that SEO learning can be done online, because of the vast number of informative resources available on the internet. However, it is always better to have a focused and structured certification program for the best results. We, at White Hat, provide the most comprehensive, focused and practically oriented SEO certification programme available, with courses that can be customized according to a student’s interests and convenience.  The various advantages of getting proper SEO certification are as follows.

Personalised: As mentioned before, we at White Hat, have courses including SEO courses which can be customized and personalised according to the student’s requirements. Certified professionals are entrusted with conducting individual tests for the students and evaluating their overall and specific areas of progress to better understand their strengths and weaknesses.

Focused Training: Unlike many digital marketing training institutes, White Hat academy deals with focusing on the practical aspects of SEO implementation, from the business point of view.  This is extremely helpful for business owners, who can better understand the specific priorities attached to the business’s sites. It is very important for a business owner or a project head to have some basic knowledge of SEO, and a clear idea of practical application is a bonus.

Doubts Cleared: Unlike training institutes in which a large number of students are present on a regular basis, White Hat chooses to keep its class sizes small for a more personal approach. All trainers are certified digital marketing professionals who have updated, in-depth knowledge about the latest SEO techniques. Any questions or doubts that may come up during the learning process are duly answered or cleared away in the most detailed manner possible, making the student’s concepts strong.

Recognizing Talent:  We, at White Hat know how to spot natural talent among our students. Some students may not even realise it, but they might actually have a better knowledge and understanding of the subject than they think.  Instructors can help such students discover their own hidden talents.  This is done by conducting advanced SEO exercises, content marketing and other related tests. The main purpose of this test is to discover which students have the most potential, whether they lean more towards a marketing mindset or concentrating on the functional aspects of SEO implementation. Instructors can then guide the students in the best way possible way to develop their existing talents.

Group learning
: Group learning is often overlooked by many students, with some citing it to be distracting.  However, group learning can be regarded as the most effective and helpful educational resource available to a student. This is because of the exchange of views, ideas and experiences among the students of the class, while brainstorming together to deliver unique solutions to each problem.

Structured: A professional digital marketing course is designed to be an all-inclusive, comprehensive lesson.  At White Hat, we follow a structured lesson plan which allows students to effectively learn from the entire spectrum of digital marketing strategies. Our courses take students through the basics, while advancing step by step, according to the learning patterns of the students.  Rather than focusing on detailed technical elaboration, instructors focus on communicating each and every strategy to students in an “easy-to-understand” personalised manner.

Regular evaluations: Regular evaluations are mandatory for the growth of a student. Evaluations are not always present when a student is learning from an online source.

At White Hat, regular evaluations are conducted in order to take stock of the students’ daily growth. It is also a very important practising tool for the final SEO certification programme.

Call us @ 91­-9903194492 for further details.



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Top 5 Reasons to get SEO training

As a fresher, acquiring an SEO certificate in your curriculum vitae can provide you many advantages. Besides, there are other benefits you can get from SEO training.

Here, the reasons to pursue training in search engine optimisation are discussed:

Better career opportunities: As there are now millions of websites on the internet and everyone is vying for the top spot in search results, the competition is huge and so is the demand of professionals skilled in SEO. Therefore, getting SEO training will provide you more lucrative career opportunities.

Simplicity of the course: SEO training is not necessarily a rocket science. On the contrary, it is a simple enough course that can be comprehended and pursued by any graduate.

The dynamic nature of the field: Search engine optimisation is very dynamic as it constantly changes its algorithm to implement new features. If you have decent knowledge about this technique, you will be up to date with the latest developments in the field of digital marketing and online websites.

Affordable cost: Usually, institutions offer SEO course at a fairly reasonable cost unlike some other courses that demand an exorbitant amount of money. So, you will be able to acquire knowledge and experience in an effective field by spending a very reasonable amount of money.

Improving your résumé: The domain of digital marketing is now demanding fresh candidates with skills in SEO. Therefore, if your résumé shows that you have this skill, you will get an added advantage in the recruitment process of most business organisations.

Why business organisations should consider SEO:

Business organisations spread across the globe can benefit immensely from SEO services. Some of these benefits are as follows –

Creating a proper website: With the help of SEO strategies you will be able to design an appealing as well as user friendly website for your business. This will get you more visitors and recognition in the field of digital marketing.

Improving conversion rate: When the number of visitors increases, the conversion rate also increases. That means, your product will have more potential customers and once you gain their trust with the quality of your product or service, more visitors will keep coming. This will inevitably grow your business in leaps and bounds.

Exploring new markets: Search engine optimisation will give you the opportunity to explore new economies and markets for more profitable opportunities. You will be able to reach more people via various social networking sites like Facebook, Twitter, etc. with an improved SEO result.

Keeping you updated: The algorithms of SEO change rapidly, and thus, it would keep you thoroughly updated with the latest developments in the marketing world. This will help you to come up with the latest marketing strategies and to get more customers.

Increasing profit: SEO service is very much affordable and in return it could increase the profit of a business to a great extent by giving it steady customers. Therefore, it can be said without any doubt that it is one of the most lucrative marketing strategies in the modern day marketing world.

Besides these five advantages, SEO will help your business to stay updated and cater to the customer’s requirements 24 hours a day incessantly. With the growth of digital marketing and web based businesses, search engine optimisation is the future of the business world.



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Augment Your Digital Marketing Strategies with Pay-Per-Click Advertising Courses

Pay-per-click (PPC) advertising is a unique digital advertising approach which allows advertisers to pay their host when a visitor clicks on their site. When it comes to search engines, advertisers usually bid on search terms that gratify their target market.

What is Pay-Per-Click Advertising?

Pay-per-click (PPC) advertising is a digital marketing strategy that requires advertisers to pay a fee each time a visitor clicks on their ads. Simply put, it is a process of purchasing your visitors rather than earning them. One of the most common forms of PPC management is search engine advertising which involves advertisers to flash their ads in a search engine’s sponsored links just as there is a search for a keyword which is relevant to their business.

On clicking a PPC ad, the visitors will be driven to the advertiser’s website, and the advertisers, in return, will have to pay a certain fee to the search engine. If the PPC campaign proves meritorious, the fee is not enervating. In cases where the PPC campaigns are a hit, the visits lead to successful sales. Today, there are a number of PPC providers are available online; Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter are only to name a few. Creating a winning PPC campaign is a challenging responsibility, from doing researches, targeting the appropriate keywords, to developing landing pages for conversions, PPC campaigns demand expert insights.

Why PPC Training Program is Your Best Bet?

To develop great PPC campaigns, you need an in-depth knowledge of PPC management. Pay-per-click advertising is an outstanding way to drive traffic within a short span of time. This responsive and fast-paced technology is ideal to create some real buzz. If you are skeptical about the utility of PPC training, here are a couple of suggestions that will attest to its importance:

  • On placing the highest bid for a search term, you can ensure the highest ranking on the search results page.
  • Pay-per-click management is widely becoming popular for its flexibility; keywords can be introduced and changed in accordance with the market trends.
  • As opposed to other online advertising options, PPC is an economical approach.
  • If you are looking for a short-term advertising campaign, Pay-per-click advertising will help brands to adjust their advertisements with respect to the keyword changes.
  • PPC advertisements ensure quick ROI.

In today’s fast-paced world, PPC can be deemed as a double-edged sword. However, any miscalculation on the part of the advertiser may affect their online marketing campaigns adversely. Launching a good PPC campaign requires experience and strategies. So, before you consider investing a hefty amount on PPC, it is convenient to enrol in a certified PPC course to equip yourself with the right resources. Once you’ve completed your PPC training course from a reputed institute, you will be equipped with the right mindset to set up an efficient AdWords campaign targeting effective keywords that help you boost your conversions.

Benefits of Choosing the PPC Training Program

A badly designed Pay-per-click advertising strategy can drain your budget. In addition, a poor PPC campaign can also lead to bad traffic and return on investment. Grasping the nuances of the principle PPC vendors like Google AdWords requires specialised training. Only a professional training program can gear you to take on the hazards of PPC advertising.

PPC training programs have been primarily designed with the objective of helping you learn how you ought to formulate your PPC campaign. Going forward, you can learn how to implement the marketing tools and strategies which will help in the growth of your business. An advanced PPC training imparts much more than basic information and terminologies. The course leaders discuss all the significant aspects of PPC. By the time you acquire your certificate, you are most likely to become a professional who knows exactly what it takes to develop a rewarding Pay-per-click campaign.

If you train with the professionals and secure a certificate, you will be able to accomplish the following things:

  • Developing PPC campaigns to produce the maximum impact.
  • Managing the campaigns effortlessly.
  • Targeting the best and most effective search terms.
  • Designing relevant advertisements.
  • Understanding the nuances of the major PPC vendors such as Google AdWords, Yahoo! Search Marketing, MSN AdCenter and many more.
  • Trace your conversions that are a direct outcome of  PPC ads
  • Help you maximize your ROI.

If you are an owner of a small business, the best way to handle these campaigns is self-involvement. Nowadays, there is a host of effective tools available for free. However, if you wish to keep pace with the latest trends in marketing you need to adopt a more specialised approach. By joining a PPC training program from an accredited organisation will help you derive excellent insights into PPC advertising, helping you make a breakthrough in marketing.

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Possible to Get a Digital Marketing Job Without Experience?

The present world we live in, has reached the pinnacle of technology. Like any other field, marketing and advertising have also been digitalized which has opened a new career option to countless people. New companies nowadays are starting their business with the help of digital marketing strategies only, while old companies are undergoing digital transformation. While it gives you an opportunity to build your career in digital marketing, the question that lies is, can you secure a digital marketing job without any prior experience to it?

The answer is in proper education and training. Anyone wants his way into digital marketing must have a course to get proper training about it first. When you get a clear view about it, and you get skilled, best job opportunities will surely come to you.

So, what must be your strategy for securing a job?

If you are serious about taking digital marketing as your full-time long-term career, then you have to keep in mind that you need not only knowledge but also skills, expertise, passion, adaptability and reliability. Nobody starts his career as an experienced individual, but there are many companies that are willing to take talented people in for teaching and developing them and sharpening their skills. However, there is huge competition in this field. So, you must follow some dos and don’ts to grab the attention of these companies among thousands of applications.

Getting your First Job as A Digital Marketer:

  • Showcase yourself: There are several reputable job marketplaces out there such as LinkedIn. It is a great choice to add bio and cv to these sites so that the recruiters can view you. It definitely ensures more job offers.
  • Start applying: Start sending applications to all companies offering digital marketing jobs. Even if you feel that you may not get the job, there is no need to look down on yourself and hold back.
  • Give importance to cv: Your cv is the first thing the employer will see and use to judge you. So, it is better not to send the same old formatted cv everywhere. Study the employers’ companies first and fill in the details properly in your cv in a way that best matches their requirements.
  • Be up to date: Keep in mind that the industry is everchanging and so are the business strategies. You must learn about the latest trends in digital marketing so that you are not left behind.
  • Influence people: You may start a blog or use your social media account to share your view about marketing. It is a great way to influence people about your marketing skills.

Be careful to not do these things as well –

  • Never think that your learning is complete. Only being consistent in gathering more and more knowledge can help you in digital marketing.
  • Do not exaggerate your skills or qualifications in your cv, and never lie in the interview. Even if you get the job by lying, you will end up losing it soon.
  • Do not let ego come into your path and stop asking for advice from seniors. You must always ask for assistance from your mentors whenever you need it without feeling scared or shy.

There is no need to be worried even if you are inexperienced. With the right training and strategy, you will be able to secure tons of digital marketing jobs.

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Recent Developments in Technology That are Changing the Face of Digital Marketing

Technology is ever evolving and developing with innovations reaching new heights. Recent developments have made the industry more dynamic, transforming the digital world completely. To keep up with these rapid changes, digital marketing professionals need to keep pace with the latest trends in digital marketing and choose between fancy and practical marketing ideas.

The emerging solutions in technology-based business expansion and promotional solutions are focused on fulfilling the requirements of the commercial markets through the best possible use of these digital breakthroughs. To truly avail the benefits of digital trends, it is essential to digitalize the advertising and marketing sectors completely.

Some of the latest trends that industries and marketing professionals alike are inculcating in their digital marketing strategies include:

1. Chatbots Based on Artificial Intelligence (AI)

Chatbots are a new development in the field of customer service, that has been found to be very effective in converting promotional leads into sales. Today, more and more companies are adopting the AI-based customer assistance technology to enhance the customer experience. Chatbots are highly successful due to their ability to remember the preferences of the customers and serve them almost instantly with high accuracy and efficiency. The industry-level marketing techniques enhanced by the use of artificial intelligence aid businesses in making their marketing campaigns more successful and attracting a greater number of customers.

Chatbot, Bot, Assistant, Support, Icon

2. Advertising Strategies Powered by Virtual Reality (VR) and Augmented Reality (AR)

AR and VR have gained massive popularity for their ability to create attractive and grasping content. Owing to this, AR is used to create fancy ads that grasp the attention of the audience. Similarly, VR is used to simulate realistic environments that will allow the customer to investigate the dynamics and features of the product. The use of VR and AR marketing trends is sure to boost the market value of the brand.

3. Visual Searches Powered by Voice

The use of voice to search and instruct AI robots has witnessed exponential growth and popularity, eliminating the need to type queries and commands. Many companies are adopting the high-tech technique to provide customers with voice-enabled search capabilities. These methods of visual search integrated with voice allow the customers to scroll through the service and product offerings of the brand in visual forms like pictures, images, portfolios, infographics and much more.

Voice Control, Voice Commands, Ok Google

These are three key trends that are changing the face of digital marketing currently. As the search techniques and patterns are changing, digital marketers and companies must adapt to these changes at the earliest. Inculcating the above trends in their digital marketing strategies is essential to ensure that their brand visibility and search engine ranking is strong, no matter what search technique the targeted audience is using. Modern day marketing is not only about building a strong online presence. Rather, it is about facilitating customers and offering them the best services.

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