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Reasons to Choose Digital Marketing Course after 12th

Posted on July 30, 2022 by admin

When you’ve completed your 12th standard, it’s a point in your life where you have to make a crucial decision about your career and future. Digital marketing is one of the most demanding career options among students in the current era. With proper training, one can get a job as soon as possible without studying for a long time of 3 to 5 years.

Marketing in India has evolved rapidly with the technology and ever-changing consumer demands in the world. While television is still at the forefront of marketing practices, digital media isn’t lagging behind. Various analysts have predicted that digital marketing is expected to be the leading marketing strategy in the years to come. With a relative tech-savvy population, markets have started to adapt digital strategies as evidenced by the growth of digital marketing budgets every year.

Why is digital marketing the best option after the 12th standard?

The present generation always wants to do something unique and different. Students can have different knacks such as writing, designing, coding and even making videos. However, there wasn’t any right way to utilize the skills and make a career out of them. This is where digital marketing comes in. It can provide every option for every interest. For writers, it provides content writing, for designers, it provides web designing jobs for designers and it provides web development jobs for people with efficient coding skills.

Some general facts about a digital marketing course

The sad fact about India is that many remain unemployed even after completing their bachelor’s degrees.

  • According to several reports, nearly 1.5 lakh engineers graduate every year but about 80% of them remain unemployed. Reasons for this can be twofold- a shortage of jobs and an excess of engineers.
  • Taking a look at Chartered Accountants – Out of only 4800 candidates applied, only 118 got placed.
  • And things are worse for those who have graduated with BBA and B.com degrees.

All of this paints a dull picture of the job market in India when it comes to the above professions.

Luckily we are living in an age of digitalization and technology. Almost every company, no matter how big or small they are, has some use for digital marketing. Bigger companies require skilled and professional digital marketers to handle their marketing section. This is one of the reasons why digital marketing is contributing to many jobs for the present generation.

Examples of digital marketing salaries in India

In India, digital marketing has many job verticals such as SEO Executive, SMM expert, PPC specialist, Email marketer, Analytics analyst, Digital marketing executive, Social media manager, Digital marketing manager and Content writer.

When it comes to salary in digital marketing it can vary on the basis of skills, designation and definitely experience.

-          A fresher’s salary in digital marketing after the 12th standard can range between 3 to 4 lakhs per annum. This, of course, depends on the applicant’s skills.

-          Salary in digital marketing increases with experience. Thus, for a middle-level digital marketer with 3 to 4 years of experience will range from 7 lakhs to 8 lakhs per annum.

-          In case of a higher-level digital marketer with 13 to 14 years of experience, the average salary can rise to 20 to 25 lakhs per annum.

5 Reasons why digital marketing is the career for you

Unlike costly medical and engineering courses, digital marketing training and certification are relatively cost-effective. Apart from this, there are several reasons why digital marketing is the right career path for you.

  • Part-time options available

It may so happen that you’re in the middle of a regular college degree or a job and you want to enhance your skills.  You can still enrol in a digital marketing course as most of the institutions hold weekend classes.

  • Business opportunities

Digital marketing gives you an opportunity to start your own business or venture. You can use your skills, and combine them with enough assets and budget to open your own start-up. Further hiring digital professionals can take the business to a higher level.

  • Freelancing opportunities

Another opportunity that digital marketing provides is freelancing. This can ultimately is your own business if you have the right client contacts. Apart from this, there are various websites such as upwork.com and freelancer.com which will give you an opportunity of doing multiple projects.

  • Growth opportunities

When involved in the digital marketing field, you will never stick to a single job profile. If you are already a digital marketing executive, you can earn a specialization in PPC and become an expert in that.

  • Multiple verticals

As mentioned above, digital marketing has many components such as content writing, email marketing, SMM, SEO and PPC. This can lead to diversified job opportunities according to the interest of the candidate.

Conclusion

There is great demand for digital marketing specialists across India due to the heightened level of digitalization. The time is right for young individuals to enter the digital marketing space and make the right career choice.

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Top 4 Unique Digital Marketing Trends to Follow in the Year 2022

Posted on July 21, 2022 by shagufta

In 2022, people around the globe want things to be as different from the previous as possible. In an attempt to obtain uniqueness, the digital marketing sphere brings out unorthodox experiences to engage with the target audience. Diversifying social media activity is a major part of it but as we know, digital marketing envelopes broader social outlets which sometimes could make strategizing, an overwhelming task. In the following, we would lay out some unique insights on digital marketing trends fit for 2022.

  • Social media is the top channel for purchase:

Digital marketing enthusiasts already know how to leverage social medial platforms as a discovery tool for their brand. But after spending nearly a year locked up at home and eyes glued on phone (or tablet) screens, people are now waking up to the fact that several brands sold most of their merchandise through social media. Social media outlets such as Instagram, Facebook, and Snapchat have taken an advanced step to continue “seamless” social commerce through their platforms.

  • Brands need to be just as informed as their buyers:

Consumers who mostly shop for reputed brands expect personalization and individuality from their buying experience. This year is going to be all about leveling up the personal commerce game and allowing buyers to co-curate their experience for better and quicker responses. Understanding buyers’ dynamic mindset is one pre-requisites to reflect their preferences. Your strategy should help consumers come to a conclusion regarding what to buy next based on the data previously consolidated through engaging them on different sites and channels. Collecting first-party shopper data and utilizing it in meaningful ways would increase on-site activities.

  • Last year’s necessities are this year’s constants:

Going through a global pandemic has left a deep impact on people’s minds, preferences, and habits. The year 2021 taught us what “essential” really means and how we often surrounded ourselves with less important things. Meeting, interaction, events, education, work, and even leisure went through a virtual makeover out of necessity. Industry experts believe that the virtual aspect of life would remain in 2022 and beyond. Companies recorded increased participation in virtual events as compared to their in-person activities. Through engaging in virtual experiences, brands could receive higher ROI for less. Combing great speakers with rich, and creative content is going to increase in popularity this year.

  • Focused social channels and planned live interactions:

Reducing the number of social channels could be beneficial for companies in order to de-clutter efforts to stay relevant on all of them. It is better and more convenient to choose which social media platform is more relevant to your brand and then channel your influence using that platform. As some of the most iconic events and award shows such as Game Awards, Golden Globes, and now Grammy go virtual, it is time to include your audience for live interactions regarding something relevant and authentic that would help your brand presence to expand.

Conclusion

The aforementioned digital marketing techniques are supposed to come in handy for any individual interested in making the most out of the online tools and platforms to grow one’s business.

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Why Digital Marketers Should Always Keep Learning

Posted on June 13, 2022 by admin

Many people have a basic idea that marketing is simply pitching ideas and upselling products to customers. Ever since the development of digital marketing, this is not the case anymore.

There are various other things involved in digital marketing. People who have followed being a digital marketer are aware that they need to be constantly involved in learning new things.

It not only helps them to get better value but also provides better handling of the field. Digital marketing is somewhat similar to normal marketing; it is just that it occurs on an electronic platform. Let’s look forward to the essential skills that every digital marketer needs for better work value.

Technical and analytical skills

Digital marketing is a field that is constantly evolving and similarly the skills required for the same. In this field, copywriting is crucial as it helps to improve promotions of online channels. This skill has several manifolds as it is crucial for every digital marketer.

It includes effective development in creating landing, paid pages, and social media posts. Other than these, a digital marketer should also have effective analytical skills for data crunching and other insights.

This is because the digital marketer always needs to work with google sheets and excels as a part of their jobs.

Website and app analytics

When you are involved in a digital marketing field, you are also indirectly working with endless data. Currently, marketers also have to perform with consumer behaviour and marketing campaigns. This helps them identify and analyze the huge amount of data for digital marketing.

Online data analytics tend to go much beyond website performance and web-based analytics. Thereby, a continual learning process is crucial to properly shape customer experience across platforms. To ensure the right handling, they need to master other tools like Google ads and analytics.

SEO and SEM

Some content developers think that creating well-written content is what is essential. However, there are several other things that it involves in it. One of the crucial things is that well-developed content often gets lost if the search engine does not properly optimize it.

Google’s algorithm is upgrading on a steady basis. Thereby, digital marketers also need to properly handle this process by learning the right SEO and SEM marketing tactics. SEO usually works on a long-term basis, whereas SEM can work instantly.

Social media advertising

Organic social media marketing has a very limited range of reach in the current days. Thereby, learning the paid form of social media advertising is a critical one. Furthermore, social media networks usually have a built-in mechanism for developing and crying promotional advertisements in today’s world.

For example, Facebook has a comprehensive tool to create marketing campaigns. Therefore, a digital marketer needs to be updated with these details of social media marketing to be on the right track.

PPC and Google AdWords

The main work of Pay per click advertising is that it helps every business expand its effective reach to get higher revenue significantly. It also helps to develop better brand awareness and value for efficient marketing.

A digital marketer capable of scaling paid advertising for every business can successfully develop a successful career. If you are new in this field, you need to develop initiatives to handle the PPC AdWords framework strategically. It will initially help optimize the campaigns by significantly using Google AdWords and analytics.

Lastly, more knowledge you can gain as a digital marketer will help you gain success in your life. Thereby, keep acquiring more knowledge and follow a definite valuable career path.

Must Read: Job Opportunities for Digital Marketer

 

 

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7 Skills That Can Help you Succeed as a Digital Marketer

Posted on June 5, 2022 by admin

The need for digital marketers is essentially rising all around the world. Every business needs an essential digital presence in the market to flourish. A great digital marketer is someone who can successfully turn around any company’s presence by following the right strategies.

Apart from leading the digital presence, a market should also have additional skills to ensure effective operations. Remember, they need to work with diverse teams; thereby proper skills will help them for better facilitation. In this article, we have detailed the essential skills that can help a digital marketer to achieve success in this field.

Video Marketing

Videos still have the power to change the entire internet. Users and customers tend to love videos. Now, it has been identified that customers who have come across a brand’s video have also invested in the same. In the case of marketers, it is one of the essential parts of their strategy to gain positive returns.

One of the reasons that make a video so much engaging is that of the relevancy and personal belongingness it consists of. As a digital marketer, you need to be aware of the tactics of a video if not the entire details.

SEM and SEO

This is a basic need that every digital marketer needs to possess for a better grip in the field. Proper knowledge of how exactly SEO works is crucial for a better result. Content optimisation is also essential in this value for running proper campaigns. SEM and SEO both provide you with a specific understanding of the know-how of the digital marketing field.

Thereby, you must develop a proper understanding in this regard for definite success over time in digital marketing.

Content marketing

At the core of digital marketing is content and it will keep on to be a major part. But content marketing is a huge part of it. If you write grammatically correct content and cannot market it, it would be of no use in reality.

Now, content can be of various forms like email, e-books, white paper and blogs. A digital marketer might need to have a firm grasp on each of these varieties.

Data Analytics

The central importance of every digital marketing platform is that of analytics. It will help to drive your traffic and channel better results for campaigns. Reporting and monitoring content is easy, but the trick is to consider which solutions help to boost better traffic.

In most cases, businesses have several types of data that need to be tracked. Digital marketers can work to track these data and rightly place them in the correct order.

Planning and design thinking

Design thinking is a way that usually refers to the approach to problems from a user’s perspective-centred view. Following, this approach helps us to think in a human-centred way to solve problems easily. Most designers and developers follow this technique in new companies. A digital marketer also needs to be wary about this planning and take proper decisions.

Tech Savvy

The entire industry has now become completely dependent on technology. Whether you are a millennial or a Genz, being tech-savvy is crucial for a successful career. The better you are aware of the latest trends and technologies better it will help you to succeed. Try to also be updated with the latest changes in technology and how it is being impacted.

Being Persuasive

A digital marketing specialist will only be able to handle their work if they can rightly handle the creative problem solving and analytical skills. This will indirectly help you to come up with innovative ways to up your business and campaign ideas to follow. Try to influence and persuade your co-workers and team member for better success in business.

Try to develop these essential skills and facilitate the same in your digital marketing career.

 

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Role of Soft Skills in Internet Marketing

Posted on May 27, 2022 by ankita

The pandemic has changed the course of marketing and the way people perceive the necessity of being connected via the internet. Amidst all of this, the importance of a digital marketing career has grown subsequently like never before. We know that hard skills are essential for a successful digital marketing career. But what about the soft skills that set you apart from your competitors once you’ve stepped into the corporate world? Soft skills are something that the majority of digital marketers tend to overlook when starting their careers.

Let’s look at the soft digital marketing skills that employers seek when hiring a digital marketer.

  • Adaptability

Digital marketing is one of the very few industries that keeps evolving on a regular basis. From updated algorithms to changing customer behaviour, the career prospects and skills needed to sustain in the domain are also adapting at their own pace.

In such a case, as a marketer, you must stay current on new marketing trends and methods in order to stay ahead of the competition. Being an excellent digital marketer demands that you learn, make mistakes, and adapt to the current trends and changes.

  • Social skills

Digital marketing involves different aspects, from SEO and social media to content marketing and lead generation. This means you need to hone your social skills for better communication and collaboration between all the departments. Collaboration is an absolute must for implementing a successful digital marketing strategy – whether you are working in an office or as a freelancer.

  • Persuasion skills

Marketing is all about how effectively you persuade the target audience to make a purchase or take an action. It is a skill that competent marketers have in common. Being persuasive means you need to see the bigger picture and experiment with new trends.

  • Intuition skills

Many think that intuition is something that comes naturally to a person. But in reality, you can gain and hone this skill through experience too. Digital marketing is a data-driven industry where making decisions needs intuition backed up by information.

Your intuition can only be sharpened when you have a clear and in-depth understanding of your industry and customers. Because in the end, intuition is something that strengthens with better knowledge of a given subject.

  • Analytical skills

As a digital marketer, you need to focus on the logical and analytical aspects of the job as well, as this industry relies heavily on evaluating data. Data is the backbone of any digital marketing campaign, without which you cannot evaluate how successful a particular campaign is.

Having analytical skills implies being able to interpret and assess the results of Google Analytics, social media campaigns, and more. This skill can easily be mastered by practising and understanding the tools used for collecting important data for a campaign.

Conclusion

Digital marketing is all about mastering hard skills and upskilling. However, what makes you a great marketer rather than a good marketer is the ability to master the soft skills as well.

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Why using Instagram reels is crucial for business marketing in 2022

Posted on May 19, 2022 by ankita

Since Instagram released reels in 2020, it’s kind of changed the way marketers and influencers interact with their target audience. With over 500 million active users on the platform daily, the potential to reach the maximum number of prospects and the target market as a whole cannot be overstated. While the average attention span of an adult has come down to only 8 seconds, the popularity of short-video marketing has skyrocketed. Instagram’s most current features are primarily based on this customer behaviour that has been proven to be the fastest-growing feature across the globe so far.

What exactly are Instagram reels? 

If you are familiar with the platform, you must have come across Reels on Instagram, which is arguably the most interactive feature of the application. And if you are still not sure what the hype is all about, in short, Instagram reels are basically 60-second videos that users create to express creativity, take part in current trends, collaborate with the community, and bring brands to life. There are several filters, AR effects, stickers, interactive backgrounds, and more to include in the reels to make them more engaging.

Instagram also offers a dedicated scrollable tab of reels that can be accessed through the reels icon on the home page. Businesses can use this newest app feature in a variety of ways, from interactively sharing the useful features of their products to providing a sneak peek of a new product launch – the possibilities are endless.

As it is evident by the growing phenomenon of the latest trends for reels that users around the world prefer this form of content more than standard videos or blogs, let’s look at the things businesses can take advantage of with reels.

  • Have an edge over your competitors 

Reels are a relatively new feature, which means they can give you plenty of possibilities to include in your marketing strategies and stay ahead of the game. Reels can be a great way to interact with your target audience in order to increase brand awareness. You may also leverage this approach to showcase how your products are unique from those of your competitors, which in a way influences the conversion rate.

  • Increase brand awareness among potential customers

It is common for the general public to be unaware of the products you offer or how they can help them solve a specific problem; in such cases, reels can serve as a short, informative video to spread brand awareness.

  • Build trust with your audience 

Reels can also serve as a means of offering a hint of personal touch behind the corporate image of your brand. You may share your experiences, challenges, and success stories that can be relevant to your audience, allowing them to connect with your brand on a more personal level and build a form of trust and customer loyalty.

Conclusion 

Due to the newness and the versatility of the feature, the potential of Instagram to reel as a powerful marketing tool is undeniable in this era of evolving customer demand.

 

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5 Unique Things Content Writing Training in Kolkata Can Teach You

Posted on April 16, 2022 by shagufta

Content writing has emerged as one of the world’s most popular and in-demand digital marketing skills to have that people look at as a promising career. To be a capable content writer one has to combine both writing and marketing skills which can only be achieved with professional training. For that reason, there is content writing training in Kolkata available to help people looking to become content writers. Specialised training is needed to fortify the knowledge and components required to create high-quality content.

Why should you opt for content writing training?

Content is a vital aspect of digital marketing and content writing is a skill that most digital marketers must have to grab the attention of their target audience. This kind of content sets a business apart from its competitors at every step of the way. Anyone can learn content writing if they have a command of the language, are driven by creativity and like to take up challenges.

Choosing to be a content writer at this point when various industries are rife with competition can prove to be profitable. Content writers are required in every business that has an online presence and especially in professional digital marketing agencies that handle their clientele’s digital marketing needs 24/7. But to learn content writing, professional training from experienced content writers is required.

Content writing does not mean putting a series of words together but carefully weaving a story based on facts and different elements like images, infographics, etc. To understand better, below are 5 unique things that you get to learn in content writing training in Kolkata from professionals:

  • Proper way of research to make writings effective

A content writer has to be an avid researcher in a sense because they are needed to write on a plethora of topics with expertise. The first thing people learn in content writing training is how to research a particular topic before creating simple and effective content out of it.

  • Writing high-quality content using different styles

Being a content writer means your content has to be faultless, up-to-date, and plagiarism-free. Furthermore, professional content writers are able to master and utilize different writing styles whenever required. It is only possible for newbies to learn to be adaptive and error-free through professional content writing training in Kolkata.

  • Learning about various useful content writing tools

Without assistance, it is difficult to learn everything there is to know about content writing. Only professionals are capable of sharing some of the best-known content writing tools available out there. These tools help content writers optimize, check, edit, and proofread their piece of content and save a lot of time and effort.

  • Picking up the latest trends in content writing

Just as there are digital marketing trends that are needed to be taken into account while creating a new strategy, content writing trends also exist. Identifying and following such trends can help a person create customer-driven and innovative content. But as the latest trends are hard to catch on to and utilize, content writing training becomes necessary for a person interested in becoming a content writer.

  • Incorporating SEO techniques into one’s writing

The essentials of search engine optimization also play an important role in content writing which is why content writing training involves a basic introduction to some SEO practices. As content and search engines are interconnected, content writers have to make sure that their write-up is SEO-friendly to get exposure and visibility.

The aforementioned unique teachings make content writing training in Kolkata indispensable for interested individuals.

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How Does a Social Media Manager Earn Money?

Posted on April 8, 2022 by shagufta

In this age of social media, all kinds of business owners are required to have the skills to handle their company’s social media presence on the leading social media platforms such as Facebook, Instagram, Twitter, etc. Several businesses struggle when it comes to managing various social media accounts effectively while increasing visibility. But they opt for an experienced social media manager to ensure that their business grows organically through the power of social media.

A social media manager is a professional who takes care of all these requirements by giving your business opportunities to attract new customers, increase sales, and therefore scale revenue. Social media marketing falls under the realm of digital marketing where a person learns the strategies and skills to harness the power of social media to meet a business’ goals. But becoming a social media manager requires a lot more than being a pro at using various social media apps.

Following are some skills required to become a social media manager that people want to hire. If you have the following skills and attributes then you can earn a lot of money working as a social media manager:

  • You need to have a great business sense to be able to help out your clients reach their goals via social media marketing. Making money as a social media manager is difficult if you have little to no experience and adaptability to different types of online/offline businesses.
  • As there are several social media platforms available for social media marketing, people have a hard time mastering the tips and tricks relevant to them. But being a social media manager means you must be able to choose the right platform where certain strategies turn out most decisions.
  • Being a generalist does not help in becoming an experienced social media manager because it does not allow you to specialize in just a few vital particular social media outlets. You might think that applying your newly acquired skills on most platforms will bring you immeasurable success but it does not.
  • Social media marketing is one of the hottest professional trends right now. If you want to be taken seriously and approached by many clients to handle their social media responsibilities then you should stand out from the bunch by honing your skills and building an impressive experience. In a way, before you take care of a business’ branding you must make a brand out of yourself and become an expert at it.

At times, it becomes way too difficult to do everything all by yourself. Fortunately, there are several tools and platforms to help to aspire and established social media managers that you can find online. Below is a brief of some of the leading social media management tools:

  • Hootsuite:

Those who know anything about social media marketing can easily recognize Hootsuite as a popular social media management platform that helps users to plan their social media interactions with their audience during productive hours.

  • SocialPilot:

SocialPilot is known as one of the most comprehensive social media marketing tools which are trusted globally by professionals, businesses, and freelancers.

  • Buffer:

For those looking for a perfect publishing tool, Buffer has emerged as an ideal choice that offers several handy features to help in social media marketing.

  • Sprout Social:

Sprout social is an industry-leading solution for individuals whose priority business strategy is making the out of social media marketing. This platform is complete with automation, analytics, and engagement tools.

To increase your paycheck working as a social media manager, you have to include multiple skills in your resume.

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How Can You Make Money Through Digital Marketing?

Posted on March 30, 2022 by shagufta

Earning money by making use of technological advancements has become a driving force for most ambitious people in society. As the world grew smaller by the day, international and national businesses have started to rely on digital marketing techniques and strategies to be able to increase sales, visibility, and revenue. Internet search giant like Google has provided online commerce to grow into a global phenomenon by entering the realms of digital marketing.

What does it mean to be a Digital Marketer?

Being a digital marketer is figuring out how a business can improve its marketing strategies to attract new customers and scale its revenue by focusing on increasing online traffic and making long-term connections with its community. First-timers always wonder how digital marketing skills can be utilized to earn money even as a source of passive income. Therefore, we have come up with 5 simple yet profitable ways you can earn money by making use of your digital marketing skills in the following

  • Master affiliate marketing

Affiliate marketing became famous owing to the online e-commerce mammoth, Amazon. Every internet personality has made a sizeable earning through promoting certain products belonging to organizations via digital channels like social media, blog posts, YouTube videos, etc. You can do the same by finding suitable products that are relevant then create and share quality content to turn your website visitors into a customer of the said product and earn a commission.

  • Become a digital product seller

These days creating and selling a digital product is one of the easiest and smartest ways to earn passive income from the comfort of your home. The best thing about becoming a digital product seller is that you do not need to constantly up your game and release a new product in the market to keep the demand constant. With digital marketing skills, you can earn a huge profit by selling products like e-Books, online courses, and even web templates.

  • Get a job at a digital marketing company

A lot of people have the required skills to become a proper digital marketer but freelancing is not their cup of tea. To increase your experience and also earn significantly higher you can opt for working at a digital marketing company. While at the job, you will be taught new techniques to make the most of your skills and become an all-rounder digital marketing specialist while being paid considerably well.

  • Start teaching digital marketing

The best use of knowledge is in sharing it with others who have the same goals and objectives as you. A lot of established digital marketing experts shift to teaching students and freshers interested in this niche. As the strategies involved in digital marketing keep changing with time as a way to improve how people search and find relevant results on the internet, the demand for digital marketing classes remains forever.

  • Be a professional content writer

Everything we read, see, and even hear is a form of content and digital marketing heavily relies on quality content. Any digital marketing team is incomplete without one or two professional content writers who spend their time researching the internet and the target audience to create a piece of attractive content to grab the attention of visitors and organically turn them into customers. Skills that you need to master to become a content writer are SEO, language proficiency, keyword research, and analytical skills.

Conclusion

The aforementioned method of earning money via digital marketing gives us an idea about how profitable it is for earning passive income these days. By honing your skills in this field you can build multiple sources of income.

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Why Choosing Digital Marketing as a Career in Kolkata Might Be Your Best Decision in 2022

Posted on March 22, 2022 by ankita

In the modern era of technological advancement and growing inclination towards a more digitalized society, the definition of marketing is also changing for the better. Leads and customers around the world are preferring a faster, more relevant and personalised experience when it comes to making a purchase.

This level of customer satisfaction can only be achieved through the different aspects of digital marketing, which is why businesses around the world are focusing more on hiring digital marketing professionals. Similar to the rest of the country, in the past few years, the digital marketing sector has proven to be one of the most demanding industries in Kolkata, with considerable employment opportunities.

The importance of digital marketing as a career

The sole reason behind the demand and popularity of the digital marketing industry lies in the constantly evolving nature of the domain. The very nature of this career lets you upskill and learn new aspects of the sector.

Search engines and marketing tactics are simultaneously altered for better and more effective results. As a digital marketer, you can get the opportunity to stack more skills on top of your existing ones and learn newer tactics in order to achieve better results for the company. In short, these advantages of this sector not only make digital marketing an exciting career option but also encourage growth in one’s career.

Choosing digital marketing as a career in Kolkata—with the increasing business opportunities in the city—enables you to secure a future in the sector. Moreover, the flexibility of the job roles and the option to choose between freelancing and working for a company is what makes it more lucrative as a career in today’s time.

Common job roles and responsibilities in digital marketing 

Since the term “digital marketing” acts as an umbrella and consists of many different aspects of the marketing domain, there is an array of different job roles and career opportunities. Below are the most common ones that are currently in demand in the industry.

  • Digital Marketing Manager
  • Social Media Marketer
  • Content Writers
  • Content Marketing Manager
  • Copy Writers
  • SEO Executives
  • Search Engine Marketers
  • Inbound Marketing Manager
  • Conversion Rate Optimizer

Let’s take a look at each of the job roles in terms of eligibility, responsibility, and future potential.

Digital Marketing Manager

The responsibilities of a digital marketing manager are enormous since they are in charge of the whole digital marketing team. A digital marketing manager must have at least 5 years of experience in the sector, along with relevant certifications and expertise. The demand for digital marketing managers is quite high due to the scarcity of experienced and highly skilled marketers in the sector. The main role of a digital marketing manager entails supervising the team, reporting to the higher executives as well as combining various aspects of the marketing approach.

Social Media Marketing Experts 

While search engines are one of the crucial aspects of digital marketing, social media marketing is another vital component of this domain. Social media platforms are critical for not only promoting original content to increase engagement but also running paid ads in order to reach a more targeted audience. Social media channels tend to bring new features to target the audience in a better way frequently, which increases the demand for social media experts in the sector.

Content marketing manager

Content marketing involves curating different types of content, including blogs, emails, PR, video marketing, sales page copywriting, and guest blogging. Content marketing managers are responsible for supervising a team of content writers and creators as well as reporting to digital marketing managers. To become a content marketing manager, you need to have experience of at least 3 years in the relevant field.

Search engine marketer  

Search engine marketing, as its name suggests, is referred to as marketing through different search engines—mostly Google because of its vast popularity among users. A search engine marketer, or SEM, is responsible for promoting websites with the help of paid advertising in order to improve brand visibility and website traffic. Due to limited budgets and resources, it is often common for a digital marketing manager to handle SEM. However, in bigger companies and organizations, the common scenario is hiring a dedicated search engine marketer for their specialised expertise.

Inbound marketer

Inbound marketing involves bringing the customers to your business rather than approaching the prospects for their attention. An inbound marketer is responsible for managing the marketing funnel and monitoring the overall conversion at every stage of the funnel. While inbound marketing may appear similar to content marketing, it differs in its approach to attracting prospects.

Conversion rate optimizer 

A conversion rate optimizer is in charge of increasing the rate of conversion at each stage of the marketing funnel. Since there are multiple phases of a buyer’s cycle, it is important to track and optimise the conversion ratio at every stage. For example, a CRO expert may achieve that by collaborating with the inbound manager to drive better results.

Conclusion

While hard skills are crucial for being successful in the digital marketing sector, soft skills like being adaptable, being willing to learn constantly, and being able to work in a team are essential. With businesses worldwide shifting to online platforms with each passing day, the demand and necessity of digital marketers are now greater than ever.

 Must Read: Importance of digital marketing education in Kolkata

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